Rashonna Moore

• Spearheaded the development and implementation of a comprehensive marketing strategy, resulting in increased public.
• Representation & development of the city’s public image, media, visibility & voice.
• engagement and brand awareness for the city.
• Marketing & Branding for city businesses, chamber of commerce & city events.
• Designed, Developed, Created & Maintain the Citywide website (City, Police Department & Fire Department)
• Assured that the City’s websites are within compliance with all ADA requirements & municipal codes & requirements.
• Managed and optimized social media platforms, digital assets, and public relations campaigns, driving significant online traffic and media coverage.
• Led promotional campaigns including print materials, press releases, website updates, and event coordination, contributing to positive community relations.
• Directed content creation for the city’s digital presence, incorporating SEO and SEM strategies to enhance visibility.
• Delivered monthly reports to the executive team on marketing efforts, demonstrating growth and impact through data-driven insights.

• Coordinated high-profile events, including fundraisers and public speaking engagements, from initial concept through to execution.

• Developed and managed multi-channel marketing strategies, including social media, content creation, and public relations efforts, strengthening the foundation’s public image.

• Created targeted marketing materials and media kits to support foundation initiatives and sponsorship outreach.

• Managed press releases, newsletters, and promotional content while overseeing live event logistics.

• Led the development and execution of brand identity / image , PR, and social media strategies for clients in the sports, entertainment and corporate sectors.

• Provided & facilitated all Branding, Marketing, Social Media Management / Development, Influencer Marketing/ Management / Engagement, NIL Management & Brand Deals.

• Successfully increased media presence and public visibility through innovative campaigns and strategic communication initiatives.

• Provided crisis communication planning / consulting and response for high-stakes media situations, ensuring positive brand representation.

• Supervised a team of master control operators with live morning newscasts assisting producers , editors, directors and on-air talent to ensure high-quality news production under tight deadlines.
• Streamlined workflow processes for smoother broadcasts by troubleshooting technical issues promptly.
• Reduced downtime during critical events by swiftly diagnosing root causes and applying appropriate fixes to restore functionality quickly.
• Designed and implemented workflow processes to improve broadcasting efficiency.
• Collaborated with production teams to troubleshoot issues in real-time broadcasts.
• Operated broadcast equipment, ensuring optimal functionality during live transmissions.
• Developed strategic plans for network infrastructure improvements to enhance signal quality.

• Produced daily newscasts, managed pre- and post-production processes, and developed content for broadcast and online platforms, resulting in high viewer engagement.

• Built rundowns, graphics, and special event rundowns while managing all aspects of talent booking and content production.

• Collaborated with cross-functional teams to ensure seamless production, from script development to post-production editing, sound design, and visual effects.

• Researched, wrote, edited, and proofread news articles, conducted interviews with key figures, and provided live on-field reporting during breaking news situations.

• Directed cross-functional teams to deliver high-quality broadcast productions on time and within budget.
• Developed and implemented innovative content strategies that enhanced viewer engagement and expanded audience reach.
• Maintained and repaired technical systems, enhancing reliability and performance.
• Operated broadcast equipment, ensuring optimal functionality during live transmissions.