Rashonna Moore
Edmond,Oklahoma
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
22
22
years of professional experience
Work History
MARKETING DIRECTOR
City of Del City
Del City OK, OK
11.2021 - Current
- Developed and implemented a comprehensive marketing strategy to increase brand awareness.
- Organized promotional campaigns, including social media, print materials, press releases, and website content.
- Created customer-focused messaging that resonates with target audiences.
- Managed relationships with advertising agencies and vendors.
- Designed and produced marketing collateral for product launches and promotions.
- Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
- Directed the development of digital assets such as websites, e-commerce platforms, blogs, email campaigns.
- Coordinated events such as trade shows and conferences to promote products or services.
- Developed strategies for online visibility through SEO and SEM optimization techniques.
- Maintained up-to-date knowledge of industry trends and competitive landscape.
- Posted and updated content on city website and social media outlets.
- Developed and implemented Brand Kit & Branding for the city.
- Presented monthly results of all marketing efforts at executive team meetings.
- Identified opportunities for new business partnerships or other growth initiatives.
- Provided guidance on creative direction for branding efforts across multiple channels.
- Ensured compliance with relevant laws governing advertising practices.
- Updated web pages and social media profiles with engaging and current content.
- Planned and produced highly effective experiential marketing events.
- Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
- Evaluated effectiveness of existing marketing campaigns using analytics tools like Google Analytics.
- Developed website architecture and user interface design.
- Created content management systems to manage websites efficiently.
- Integrated web applications with back-end services such as databases, web services and third-party APIs.
- Debugged code and ensured compatibility across multiple browsers.
- Conducted usability tests on websites for optimal performance and user experience.
- Developed and implemented strategic marketing campaigns, including site promotions and engaging digital content.
- Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
- Developed and maintained relationships with media outlets to increase public awareness of department initiatives.
- Created press releases, newsletters, brochures, and other promotional materials for events and programs.
- Organized press conferences and interviews with key stakeholders to provide information about department activities.
- Coordinated with various departments to ensure accurate and timely responses to inquiries from the media.
- Managed website content related to department news and announcements.
- Tracked media coverage of department initiatives and developed reports for senior management.
- Prepared presentations on communication strategies for internal staff meetings.
- Monitored social media platforms for relevant conversations concerning the organization's brand or mission statement.
- Developed comprehensive plans for crisis communication scenarios in order to respond quickly and effectively in times of emergency.
- Maintained a database of contacts including journalists, bloggers, influencers.
- Assisted in developing campaigns that raised awareness around key topics or issues related to the organization's mission.
- Managed budgets associated with marketing campaigns or projects.
- Participated in brainstorming sessions with teams from other departments regarding potential outreach opportunities.
- Ensured compliance with all applicable laws related to public communications efforts.
- Oversaw daily communications and emergency response.
- Applied strategic communication strategies and interpersonal skills to develop and maintain high-value business relationships.
- Fielded media requests and set up staff interviews.
- Offered media organizations specific story ideas focused on key areas.
- Wrote, edited and reviewed various media content and press releases.
Eng /Production Supervisor
Sinclair Broadcasting Group
01.2007 - Current
- Write, prep, produce and create copy for daily newscasts, video editing
- Build rundowns, graphics, full screens and special event rundowns
- Prepare event calendar, book talent and guests and produce daily content
- Maintain and program equipment
- SEO or Google Ads Optimization
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Demonstrated leadership by making improvements to work processes and helping to train others.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Planned and completed group projects, working smoothly with others.
- Developed AI-based cognitive solutions for customer service applications.
- Analyzed and evaluated existing AI architectures and algorithms.
- Identified potential areas of improvement in existing AI systems.
- Built predictive models using supervised and unsupervised machine learning techniques.
- Collaborated with cross-functional teams to define product requirements and design specifications.
- Participated in the development of new data sets for training machine learning models.
- Developed content for multiple news outlets, including newspapers and magazines.
- Researched and wrote stories on a variety of topics, such as politics, crime, education, entertainment, health and sports.
- Conducted interviews with sources to obtain information for stories.
- Edited copy written by other journalists to ensure accuracy and clarity.
- Attended press conferences and other events to gather newsworthy information.
- Developed and implemented successful social media campaigns to support company objectives.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Managed the daily operations of all assigned social media accounts.
- Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
- Collaborated with other departments to ensure brand consistency across all channels.
- Researched industry trends and competitors' activities to develop new ideas for content creation.
LIVE EXPERIENCE DIRECTOR OF COMMUNICATIONS | PR |
Russell Westbrook Why Not? Foundation (LTS COMEDY)
Los Angeles, CA
01.2017 - Current
- Public Relations, Event Planning, Press Releases, Media Relations
- Organized and coordinated events from start to finish, including scheduling, budgeting, venue selection, catering and setup.
- Provided onsite support at live events managing tasks such as check-in procedures and troubleshooting any issues that arise.
- Liaised with speakers or performers to confirm their availability for scheduled dates.
- Supervised staff during set up, tear down of event equipment such as tables, chairs, stages.
- Negotiated contracts with vendors such as photographers, caterers and entertainers.
- Developed relationships with local businesses in order to secure sponsorships for live events.
- Drafted promotional materials including flyers, posters, emails and press releases to promote upcoming events.
- Sourced venues for events based on size, location and cost criteria.
- Managed event budgets by tracking expenses against forecasted costs throughout the planning process.
- Prepared post-event reports summarizing key metrics such as attendance levels, revenue generated and customer feedback.
- Collaborated with internal teams to coordinate logistics of live events such as registration, audio and visual requirements and travel arrangements.
- Developed marketing strategies for events including social media campaigns and email blasts.
- Created detailed event plans outlining timelines, deliverables and resources needed.
- Coordinated with vendors to ensure that all services were delivered on time and within budget.
- Created and managed content for websites, press releases, newsletters, brochures and other print materials.
- Oversee Campaigns, Media Kits, Talent Prep, Video Editing, Branding, Communications, Content Development, Content Creation, Crisis Management
- Marketing, Branding, Social Media, Fund Raising & Sponsorship
- Developed and implemented comprehensive communications strategies for multiple organizations.
- Engaged with media outlets to promote organizational goals and objectives.
- Oversaw the design of promotional materials such as posters, flyers, brochures and advertisements.
- Managed social media accounts by creating content that is relevant to target audiences.
- Developed crisis communication plans in response to potential issues or incidents.
- Provided support for fundraising initiatives by developing creative ways to engage donors.
- Developed high quality responsive designs that are compatible with all devices.
- Collaborated with cross-functional teams including designers, content writers, marketers to ensure timely delivery of projects.
- Established relationships with key stakeholders to ensure effective communication of messages.
- Collaborated with senior management on branding initiatives across all channels.
- Directed internal communications campaigns to ensure staff are informed about changes in policy or procedures.
- Organized events such as conferences, workshops, webinars and seminars to increase public awareness of brand messaging.
- Monitored industry trends and identified opportunities for growth through new communication channels.
- Conducted research into competitors' activities related to their marketing efforts.
- Coordinated with external vendors regarding production of promotional items including apparel, signage, giveaways.
- Evaluated effectiveness of existing marketing campaigns using analytics tools like Google Analytics.
- Maintained a database of contacts within the organization's network for future outreach purposes.
- Prepared monthly reports detailing progress made on various projects related to communications objectives.
- Generated ideas for innovative campaigns that would be appealing to target audiences both internally and externally.
- Managed multiple projects and tasks simultaneously while managing client expectations.
PUBLICIST | MARKETING | BRANDING | SOCIAL MEDIA SPECIALIST / MANAGEMENT | PUBLIC RELATIONS |
CPP & PR
Los Angeles, CA
01.2006 - Current
- Produced content including blog posts, articles, newsletters, web copy., content calendars for social media platforms for use in PR, Marketing, Branding & Booking efforts.
- Monitored online conversations about client's brands through blogs, forums and other websites.
- Prepared presentations highlighting key points about client's businesses, upcoming projects, public events and branding campaigns & opportunities.
- Analyzed data from surveys and focus groups to measure the effectiveness of PR campaigns.
- Established long-range objectives and developed innovative strategies to help achieve objectives.
- Cultivated positive relationships with media organizations to support PR objectives.
- Established or maintained cooperative relationships with representatives of community, consumer or public interest groups.
- Organized photo shoots to provide visuals that could be used in print materials or online promotions.
- Created press releases for new products or services, films or television productions being offered by the clients.
- Responded promptly to inquiries from members of the press regarding clients' products or services.
- Cultivated relationships with media outlets, such as newspapers, magazines, radio stations, and television networks.
- Organized press conferences and media events to promote client's products or services.
- Created press releases for new products or services being offered by the company.
- Managed social media accounts across various platforms to engage target audiences.
- Coordinated interviews between clients and journalists in order to secure publicity coverage.
- Collaborated with marketing teams on promotional campaigns utilizing both traditional and digital methods of communication.
- Created original content for blog posts and website articles.
- Collaborated with graphic design and marketing teams to devise effective branding strategies.
- Organized public appearances, lectures, contests and exhibits to increase product awareness.
- Scheduled events for positive media projection and reviewed and edited press releases, fact sheets and media briefings.
- Arranged appearances for companies and maintained positive public image.
- Developed and implemented strategies to keep company in news.
- Posted and updated content on company's website and social media outlets.
- Established metrics to track ROI on all marketing programs.
- Developed and executed social media marketing campaigns to increase brand awareness, engagement, and website traffic.
- Created content for various social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google+.
- Monitored industry trends and analytics to ensure maximum ROI from all campaigns.
- Conducted keyword research to optimize content for SEO purposes.
- Managed multiple accounts on a daily basis including responding to comments and questions in a timely manner.
- Analyzed data from web analytics tools such as Google Analytics to measure the success of campaigns.
- Collaborated with other departments to create effective strategies across multiple channels.
- Provided creative ideas for content creation and optimization of social media channels.
- Built relationships with influencers in order to gain exposure for the brand.
- Utilized tools such as Hootsuite and Sprout Social to manage accounts efficiently and effectively.
- Assisted in developing social media policies that aligned with company values and objectives.
- Organized events such as live Q&A sessions or webinars on various platforms.
- Researched competitors' activities on social media in order to stay ahead of the curve.
- Produced reports detailing performance metrics for each campaign.
- Optimized posts using best practices for each platform.
- Coordinated with designers or videographers when needed for visuals or videos.
- Maintained a positive online presence by responding promptly to customer inquiries and complaints.
- Identified opportunities for improvement within existing strategies or new initiatives.
- Tracked key performance indicators related to campaigns in order to assess progress against goals.
- Planned budget allocations based on analysis of past results as well as current trends.
- Promoted content through advertising on specific social media networks to reach target audience.
- Created and published quality original content on selected social media networks to communicate company message.
- Designed content editorial calendar to plan marketing campaigns and integrate social media content.
- Created professional look and feel to organization's online presence in social media forums to maximize reach and understanding of company's services.
EXECUTIVE PRODUCER
Hearst Broadcasting
09.2001 - 01.2007
- Write, prep, produce and create copy for daily newscasts, video editing
- Build rundowns, graphics, full screens and special event rundowns
- Prepare event calendar, book talent and guests and produce daily content
- Developed and maintained relationships with key stakeholders in the entertainment industry.
- Coordinated casting process for projects, including auditions and callbacks.
- Supervised all aspects of pre-production tasks such as script development and storyboarding.
- Managed post-production processes such as editing, sound design, music composition, and visual effects.
- Reviewed scripts for potential projects to determine viability of production.
- Provided guidance and direction on creative decisions made by cast and crew members.
- Facilitated communication between various departments involved in production process.
- Assisted in developing strategies for promoting finished product prior to its release.
- Organized production schedules, budgets, and staff rosters to ensure efficient operations.
- Negotiated contracts with actors, writers, directors, and other creative personnel.
- Approved all marketing materials related to the project prior to release.
- Created detailed reports on progress of each project for executive team review.
- Sourced vendors for equipment rentals or purchases needed during production process.
- Directed crew members in all stages of filming to ensure quality results were achieved.
- Monitored costs associated with production process and identified cost-saving opportunities.
- Ensured that all safety protocols were followed throughout duration of shoots.
- Analyzed data from previous productions in order to improve current processes.
- Developed content for multiple news outlets, including newspapers and magazines.
- Researched and wrote stories on a variety of topics, such as politics, crime, education, entertainment, health and sports.
- Conducted interviews with sources to obtain information for stories.
- Edited copy written by other journalists to ensure accuracy and clarity.
- Attended press conferences and other events to gather newsworthy information.
- Collaborated with editors to create headlines that accurately reflect the story content.
- Created multimedia content for web-based platforms using video footage and audio recordings.
- Monitored local, national and international events for potential story ideas.
- Utilized social media networks such as Twitter and Facebook to promote articles.
- Updated websites with new content daily or weekly depending on publication schedule.
Education
BACHELOR OF ARTS - Journalism / Mass Communications
University of Central Oklahoma
01.2011
ASSOCIATES - APPLIED SCIENCE IN BROADCAST
Rose State College
01.2007
Skills
- Web Design
- Design Thinking
- Adobe Suite
- Front End Coding
- Problem-Solving
- Public Relations
- SEO and Google Ads Optimization
- Microsoft Office
- Branding
- Computer Literacy
- Project Management Tools
- Strong Communication
- Key Decision Making
- Communications Management
- Product Marketing
- AI innovation and integration
- Campaign Development
- Project Management
- Database Management
- Business Planning
- Market Analysis
- Product Promotions
- Fact Checking
- Project Planning
- Networking
- Marketing and Advertising
- Campaign Management
- Content Creation
- Marketing Campaign Development
- Campaign Plannings
- Project Oversight
- Strategic Planning
- Digital Marketing
- Media Relations
- Brand Positioning
- Funds Distribution
- Organizational Management Principles
- Budget Forecasting
- Analyzing Performance
- Budget Compliance
- Public and Media Relations
- Social media management experience
- Social media marketing
- Social Media Management
- Media relations
- Social Media Content
- Public Relations Campaigns
- Social Media Promotion
- Project management specialist
- Customer Relationship Management (CRM)
- Stakeholder relationship management
- Social interaction management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
MARKETING DIRECTOR
City of Del City
11.2021 - Current
LIVE EXPERIENCE DIRECTOR OF COMMUNICATIONS | PR |
Russell Westbrook Why Not? Foundation (LTS COMEDY)
01.2017 - Current
Eng /Production Supervisor
Sinclair Broadcasting Group
01.2007 - Current
PUBLICIST | MARKETING | BRANDING | SOCIAL MEDIA SPECIALIST / MANAGEMENT | PUBLIC RELATIONS |
CPP & PR
01.2006 - Current
EXECUTIVE PRODUCER
Hearst Broadcasting
09.2001 - 01.2007
BACHELOR OF ARTS - Journalism / Mass Communications
University of Central Oklahoma
ASSOCIATES - APPLIED SCIENCE IN BROADCAST
Rose State College
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