Rasika Wickremesinghe
Chino Hills,CA
Summary
Performance-driven Vice President with 15 years of experience aligning systems with business requirements, policies and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.
Overview
23
23
years of professional experience
Work History
Vice President
Basilur Group
01.2016 - Current
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
- Established performance goals for department and provided methods for reaching milestones.
- Established performance goals for department and outlined processes for achievement.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
- Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
- Identified opportunities to improve business process flows and productivity.
- Monitored industry trends, keeping current on latest changes and competition in industry.
- Clarified roles, responsibilities and expectations of staff.
- Enhanced company profitability by implementing strategic business plans and optimizing operational processes.
- Delivered strong financial performance despite challenging economic conditions by executing prudent risk management strategies throughout all aspects of business operations.
- Led development of strategic marketing plans to raise awareness and drive sales growth.
- Used market insights to capitalize on key business opportunities for new advantageous partnerships.
- Identified and resolved issues between employees, promoting better collaboration and mutual respect.
- Implemented advanced data analytics tools to drive data-driven decision-making across all levels of the organization, leading to better business outcomes.
- Increased company growth through collaboration with sales and marketing departments.
- Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs.
- Achieved significant cost savings through supply chain optimization efforts such as strategic sourcing initiatives and logistics improvements.
- Evaluated product development strategies and prepared alternative approaches to goal achievement.
- Directed marketing strategies to increase brand awareness, generate leads, and grow market share within highly competitive industries.
- Drove corporate social responsibility programs that created positive social impact while delivering tangible business benefits, such as enhanced brand reputation and employee morale.
- Launched new products or services in various markets by conducting comprehensive market research studies and tailoring offerings based on customer needs analysis.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Streamlined operations to maximize business efficiency and profits.
- Directed market expansions to propel business forward, meet changing customer needs.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Fostered new business through participation in trade shows and initiating communications with prospective clients via phone and email .
- Developed effective business strategies to capitalize on emerging market trends.
- Increased sales $15 million through aggressive sales program overhaul, market campaigns, and new product launches.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Oversaw divisional marketing, advertising and new product development.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Initiated strategy to drive company growth and increase market share and profitability.
Director of Operations
IMPRA USA
02.2008 - 12.2015
- Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks.
- Developed systems and procedures to improve operational quality and team efficiency.
- Monitored budget and utilized operational resources.
- Oversaw day-to-day production activities in accordance with business objectives.
- Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity.
- Established strong partnerships with vendors, suppliers, and key stakeholders to improve collaboration and ensure alignment with business requirements.
- Developed and executed strategic plans to achieve organizational goals and drive sustainable growth.
Director of Shipping
Southern Pacific Logistics
01.2001 - 01.2008
- Introduced automation technologies that streamlined packing processes, increasing overall throughput capacity.
- Prepared budget, profit plans and capital requests.
- Increased shipping efficiency by implementing new inventory management systems and processes.
- Streamlined warehouse operations for faster order fulfillment and reduced shipping times.
- Established performance metrics to monitor employee productivity, identifying areas for improvement and recognizing top performers.
- Spearheaded process improvements that led to more effective shipment tracking and inventory control systems.
Education
MBA - Business Management
Preston University
Denver, COAssociate of Arts - Economics
Cerritos College
Norwalk, CASkills
- Team Leadership
- Relationship Building
- Decision-Making
- Critical Thinking
- Client Relationship Building
- Strategic Planning
- Business Development
- Operations Management
- Account Management
- Risk Management
- Data Analysis
- Sales and Marketing Leadership
- Partnerships and Affiliations
- Public Speaking
Timeline
Vice President
Basilur Group
01.2016 - Current
Director of Operations
IMPRA USA
02.2008 - 12.2015
Director of Shipping
Southern Pacific Logistics
01.2001 - 01.2008
MBA - Business Management
Preston University
Associate of Arts - Economics
Cerritos College
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