Raul Diaz
Yonkers,NY
Summary
Driven Merchandising Manager with 24 years of experience in maximizing product sales and overseeing merchandise trends. Effective in overseeing day-to-day sales and inventory stock levels to determine purchasing needs. Expert in merchandise planning based on prior sales and trends to provide well-rounded selection of products sought by customers. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
24
24
years of professional experience
Work History
Retail Merchandiser Supervisor
Mondelez International
02.2012 - Current
- Developed and implemented successful strategies to increase sales and profits.
- Negotiated pricing with vendors to achieve maximum profitability.
- Collaborated with marketing team for prompt promotion of products.
- Monitored and evaluated supplier performance to verify quality of products and delivery times met company standards.
- Motivated and mentored merchandise team to achieve high performance and job satisfaction.
- Interacted with customers to obtain feedback and drive satisfaction.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Set and managed merchandise budgets to maximize profits and control expenses.
- Reviewed and approved purchase orders and invoices for accuracy and completeness.
- Cultivated strong relationships with team of SSR to maintain and improve levels of customer service.
- Monitored inventory levels and avoided shortages with timely replenishment of stock.
- Hired and trained staff to improve effectiveness of field operations
- Tracked contract performance metrics and reported issues or non-compliance.
Market Trainer
Nabisco Biscuit
01.2011 - 02.2012
- Partnered with management to conduct individual training needs analysis for required coaching and training.
- Aided workers with job improvement skills while developing alternative training methods.
- Leveraged industry trends to deliver up-to-date training.
- Supported leadership by participating in team meetings and workshops to identify process improvements and quality measures for sales training.
- Delivered training to over 4 teams in NYC and quality assurance while managing employees to maximize performance.
- Reduced process lags by training teams employees on best practices and protocols.
- Provided coaching and mentoring to employees.
Sales Representative
Kraft Nabisco
02.1999 - 02.2011
- Managed customer accounts to secure customer satisfaction and repeat business.
- Trained and mentored new sales representatives.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Developed and implemented sales strategies to increase profits.
- Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
- Developed and implemented marketing plans to increase brand awareness and drive sales.
- Collaborated with cross-functional teams to identify and address customer needs.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Listened to customer needs and desires to identify and recommend optimal products.
- Provided exceptional services and pleasant shopping experiences to retail customers.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Developed strong rapport with customers and created positive impression of business.
Skills
- Planogram Execution
- Vendor Relationships
- Territory Assignments
- Manager Coaching and Training
- Special Assignments
- Merchandising Strategies
- Market Analysis
- Customer Loyalty
- Merchandising Logistics
- Store Merchandising
- Company Standards
- Delivery Schedules
- Cost Efficiency
- Merchandising
- Disciplinary Action
- Emergency Calls
- Job Assignments
- Operational Efficiency
- Merchandise Maintenance
- Proper Staffing
- Corrective Actions
- Sales Floor Resets
Timeline
Retail Merchandiser Supervisor
Mondelez International
02.2012 - Current
Market Trainer
Nabisco Biscuit
01.2011 - 02.2012
Sales Representative
Kraft Nabisco
02.1999 - 02.2011