RAUL NUÑEZ
Automotive Auction Revenue & Market Expansion Leader
Baytown,TX
Summary
Bilingual digital storyteller and marketing professional with experience in social media strategy, sports journalism, community engagement, event marketing, and audience-focused content creation. Proven ability to create culturally relevant content that connects with English and Spanish-speaking audiences across TikTok, Facebook, Instagram, and YouTube.
Experienced in short-form video strategy, brand storytelling, content development, and audience engagement with a strong understanding of internet culture, sports fans, and Houston community dynamics. Skilled in adapting brand voice across platforms while creating authentic content designed to drive engagement, retention, and community connection.
Overview
28
28
years of professional experience
2
2
Languages
Work History
Independent Content Creator & Digital Storyteller
Independent Creator
01.2024 - Current
- Develop short-form video content focused on community storytelling, Houston culture, food, and local businesses.
- Create audience-focused content strategies tailored for TikTok, Facebook, Instagram, and YouTube.
- Produce engaging video storytelling content using scripting, editing, captions, voiceover, and trend-based social engagement techniques.
- Built and managed growing digital communities through consistent audience engagement and culturally relevant storytelling.
- Analyze engagement patterns, audience retention, and platform performance to optimize future content.
- Develop platform-specific hooks, thumbnails, captions, and storytelling structures designed to increase watch time and engagement.
Inside Sales Manager
Montway Auto Transport
02.2025 - 03.2026
- Led and developed an inside sales team focused on customer engagement, relationship management, and performance growth.
- Implemented KPI dashboards and performance tracking systems to improve accountability and team communication.
- Developed internal communication strategies, coaching systems, and motivational team content.
- Helped position the division as a revenue-focused operation through strategic relationship building and operational efficiency.
Market Expansion Manager/GSM/Fleet Lease Mgr
EBLOCK
10.2021 - 02.2024
- Market Expansion Manager (2021 – 2023)
- General Sales Manager (2023 – 2024)
- Fleet Lease Manager (2024)
- Managed customer engagement initiatives and dealer-focused relationship strategies across multiple markets.
- Led market expansion efforts across seven states while developing strong business relationships.
- Oversaw internal communication, sales coordination, and operational workflows.
- Built dealer engagement initiatives and customer communication strategies to improve retention and growth.
- Managed promotional efforts, event coordination, and customer-facing marketing support.
Field Sales Rep
Dealers Auto Auction of the Southwest
02.2019 - 10.2021
- Managed a customer-focused sales territory while building relationships with dealerships and auction clients.
- Advised customers on auction services, operational processes, and inventory strategies.
- Developed consultative sales relationships through consistent communication and client support.
- Represented the company at customer-facing events and business development opportunities.
Marketing Mgr. / FSR / Regional C&C Mgr
Cox Automotive
06.2007 - 02.2019
- Marketing Manager | Tucson, AZ | 2007 – 2010
- Field Sales Representative | Southwest Market | 2010-2015
- Regional Credit & Collections Manager | Southwest Market | 2015 – 2019
- Managed multi-state operational teams across six auction locations while overseeing customer relations and account performance.
- Led staff development, training, communication, and operational coordination across multiple markets.
- Collaborated with executive leadership and general managers to improve operational efficiency and customer experience.
- Managed marketing operations including event promotion, vendor coordination, budgeting, reporting, and campaign execution.
- Developed social media and promotional marketing campaigns for local audiences.
- Created newsletters, promotional materials, and customer communication campaigns.
- Coordinated community-focused events and marketing initiatives designed to increase customer engagement.
- Managed website updates, local promotional partnerships, and brand visibility initiatives.
- Developed yearly marketing calendars and coordinated special event promotions.
Marketing & Promotions Manager
Entravision Communications Corp
10.2000 - 06.2007
- Planned and executed community events, concerts, promotional campaigns, and public engagement initiatives.
- Managed marketing staff, promotional budgets, and vendor partnerships.
- Developed sponsorship agreements and media partnerships with local businesses.
- Created promotional materials, media kits, and marketing collateral.
- Coordinated audience engagement events and public-facing promotional campaigns.
Sports Writer
El Imparcial Publishing Co.
04.1998 - 10.2000
- Covered professional and collegiate sports for a Spanish-language newspaper.
- Interviewed professional athletes, coaches, and sports personalities including players from MLB, NBA, and collegiate athletics.
- Developed sports features, news stories, and community-focused sports coverage.
- Covered events involving the Phoenix Suns, Arizona Diamondbacks, Arizona Cardinals, and University of Arizona athletics.
- Worked under deadline-driven newsroom conditions while maintaining strong storytelling and audience engagement.
Education
Core Courses -
Pima Community College
HS Diploma -
Tucson High Magnet School
Skills
- Social Media Strategy & Content Creation
- Short-Form Video Storytelling
- Audience Growth & Engagement
- Community Engagement & Content Planning
- Brand Voice Development and Platform Strategy
- Event Promotion & Community Outreach
- Analytics, Audience Retention & Engagement Metrics
- Collaborative Content Strategy Leadership
Timeline
Inside Sales Manager
Montway Auto Transport
02.2025 - 03.2026
Independent Content Creator & Digital Storyteller
Independent Creator
01.2024 - Current
Market Expansion Manager/GSM/Fleet Lease Mgr
EBLOCK
10.2021 - 02.2024
Field Sales Rep
Dealers Auto Auction of the Southwest
02.2019 - 10.2021
Marketing Mgr. / FSR / Regional C&C Mgr
Cox Automotive
06.2007 - 02.2019
Marketing & Promotions Manager
Entravision Communications Corp
10.2000 - 06.2007
Sports Writer
El Imparcial Publishing Co.
04.1998 - 10.2000
Core Courses -
Pima Community College
HS Diploma -
Tucson High Magnet School
Relevant Experience
- Independent Content Creator
- Marketing/Promotions
- Sports Writer
- Social Media/Content Experience
Additional Information
- Experienced in short-form video storytelling and audience engagement across TikTok, Facebook, Instagram, and YouTube
- Background in sports journalism, community-focused storytelling, and promotional marketing
- Skilled in digital content strategy, audience retention, and platform-specific engagement
- Experienced using CapCut, Canva, social media analytics tools, CRM platforms, and digital communication systems
- Bilingual: English & Spanish