Raúl Becerra

Quickly gained knowledge of 80+ designer collections in furniture, lighting, rugs, and home decor. Achieved high sales by managing sales lifecycle from lead generation by clienteling new customers through contract negotiations and closings. Responded to telephone and in-person requests for information with consultative sales techniques to understand customer needs and recommend relevant products and installation services. Cultivated a lasting rapport with crucial industry clients by providing accurate competitive pricing to meet customer objectives in evolving, fast-paced industry.

Launched SPACE at NORDSTROM by assisting Olivia Kim in realizing a designer business from concept to execution. Curated and negotiated designer distribution, hired and trained a dedicated sales team of 25 across ten flagship locations in the U.S. and Canada combined, and successfully opened each location with press and client events. Exceeded all sales expectations by driving top sales increases over LY with minimal inventory liabilities. Forecasted purchasing trends and seasonal editorial campaigns and improved merchandising strategies for the company. Proven track record in mitigating season-end RTVs, and vendor-funded markdown dollars to help offset soft business and beat gross margin expectations by ten percent.

Realized the need to adapt quickly to a new business environment. Transitioned clientele to the new business industry and drove immediate revenue for a start-up company - $4.0 million in sales in the first quarter. Worked closely with clients to facilitate appropriate loans, inspections, and credit reports and advised clients on mortgage and housing conditions to identify successful properties and promote customer satisfaction. Effectively negotiated real estate contracts during a high-demand seller's market to navigate bidding transactions between buyers and sellers. Provided a fluid experience in an uncharted market by maintaining a gentle demeanor, consistent follow-up, and clear, concise communication. Liaised between property owners and prospective buyers to facilitate purchase and transfer of ownership. Simultaneously prepared, marketed, and sold a high volume of properties in short timeframes to exceed quotas and meet challenging deadlines to close on multiple escrow transactions. Worked flexible hours across the night, weekend, and holiday shifts to meet customer expectations.

Successful in-season sales management for Women's Designer Apparel by Fostering key relationships with prestige collections such as CHANEL, Gucci, Saint Laurent, and Céline. Developed and executed a mentorship program for brand ambassadors, serving as a customer acquisition tool to drive yearly sales volume increases. Championed high-volume sales teams and encouraged a strong focus on developing client relationships by showcasing unique, exemplary client experiences. Utilized a strong sense of sales metrics and analysis, with transparent communication with team and leaders to successfully oversee the procurement of limited designer products, identify white spaces for client needs, and maximize additional sales volume opportunities.

CHANEL Boutique Manager at NORDSTROM outperformed all metric sales expectations by driving the lowest performing boutique to the top producing CHANEL team in the nation. Maintained maximum volume and customer acquisition for CHANEL and absorbed additional team management responsibilities of all designer collections at Nordstrom, Seattle. Drove record-breaking volume through events for all designer collections to date, successfully supported a team of four million dollar sellers, and went sales increases year over year. Coached sales associates outside the designer department in product specifications, sales incentives, selling techniques, and brand awareness to meet sales goals and drive incremental sales increases.

Gained an understanding of maintaining a calm demeanor and how to professionally managed issues in complicated, high-stress situations. Networked and engaged luxury customers to build rapport with detailed, prompt follow up to achieve business and loyalty. Helped customers secure limited designer products at both, Jeffrey New York and Atlanta. Initiated a VIP business model to reach top sales, 1.7M yearly sales volume, and maintained sales consecutively; 2004 - 2007.