Summary
Overview
Work History
Education
Skills
Affiliations
Websites
Timeline
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Ravaan Hashmi

Boonton,NJ

Summary

Results-driven Communications & Media Strategist specializing in social media. Over 4 years of collective experience in corporate marketing with a specialty in social media marketing, I've gained a vast understanding of connecting with a diverse selection of communities through the power of communications. Long-term career goal is to bring a diverse and multicultural perspective to the table, contributing to the progression of digital media and communications.

Overview

3
3
years of professional experience

Work History

Social Media Strategist

Self-employed
Boonton, New Jersey
04.2022 - Current
  • Increased Instagram account following from 2500 to 42,100 in 3 months. 7,972,187 accounts reached in June 2024, 99.6% non-followers.
  • Curated and managed content across various social media platforms, Tiktok platform consisting of 54,500 followers, and approximately 10,000 profile visits a week.
  • posting a minium of 3 videos a week, according to self establish content calendar.
  • strategized compelling and original materials for paid campsings, with an average approval rate of 95% in brand collaborations.
  • Conducted market research to identify target audiences and their preferences.

Junior Marketing Specialist

Internet Brands
New Providence, NJ
04.2021 - 05.2022
  • B2B marketing. Collaborated seamlessly with the graphics team to conceptualize, execute, and assess profiles for lawyers and law firms on lawyers.com and martindale.com.
  • Assisted clients and graphics team in editing and troubleshooting websites with the use of Wordpress JIRA and sales force.
  • Proficient in Salesforce, Jira, Outlook, GoDaddy, Wordpress, WebDesign.
  • Diligently reported design-related discrepancies on the website, offering viable remedial recommendations or appropriately escalating issues to the relevant teams for swift resolution.

Social Media Manager

Islamic Community Cultural Center
Parsippany-Troy Hills
02.2023 - Current
  • Created and curated diverse and culturally sensitive content, effectively resonating with the center's target audience and bolstering community engagement across platforms.
  • analytics tools to track performance metrics, providing valuable insights and reporting to the center's leadership for strategic decision-making.
  • Contributed to the growth of The Islamic Cultural Community Center's digital presence through innovative approaches, maintaining the center's position as a trusted resource within the community.

Social Media Manager

Hello Honey Hair Co.
Montclair, NJ
02.2024 - 05.2024
  • Increased brand awareness on instagram through consistently posting daily and engaging with viewers.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Creating and curating appealing and aesthetic videos, photos, reels and stories for brand awareness
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.

Digital Content Creator

RQH Event Content Creations
Self-employed
07 2023 - Current
  • B2C media marketing. Record, edit, and create original aesthetically pleasing video-based content for clients according to provided services.
  • Coordinate with external clients and events for collaborative content opportunities, expanding reach to new audiences.
  • Curate shareable visual assets such as infographics and video content that drives social media engagement
  • Generated stories to reflect current trends and news to pull audience into website.
  • Pitched innovative ideas in brainstorming sessions with a diverse range of clients led to the successful launch of viral campaigns.
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
  • Proficient in CapCut, iMovie, Adobe InDesign, Lightroom, SEO, social media marketing.

Social Media Marketing Intern

Laboratory Hair Studio
Morristown, NJ
03 2020 - 01 2021
  • Leveraged Instagram as a platform for social media campaign analysis, evaluating campaigns and activities to bolster engagement, leading to data-backed recommendations for campaign enhancement.
  • Co-created compelling imagery and played a collaborative role in managing the salon's Instagram presence, thereby reinforcing company branding and reputation.
  • Proactively increased customer engagement by implementing targeted strategies across social media channels, fostering a more robust online presence and strengthening customer loyalty.

Education

Bachelor of Arts - Communications And Public Relations

Massey University
05.2023

Skills

  • Social Media Campaign
  • Computer proficient in Word, Excel, Powerpoint, Microsoft Outlook, Salesforce, JIRA
  • Public Speaking
  • SEO Analysis
  • Social Media Marketing
  • Capcut, iMovie, ProCreate
  • Adobe Creative Cloud
  • photography and videography skills
  • Video Editing
  • Audience Engagement

Affiliations

Brand Affiliations & Collaborations

  • Peach & Lily Skincare
  • US Hookah SupplyCo.
  • LAMOMONEON
  • Yesstyle
  • Meloway Makeup
  • Voi AI App
  • Shayk App
  • TikTok Shop
  • TikTok Creativity Program Beta
  • BeReal.
  • Urban Modesty
  • Lemon8

Timeline

Social Media Manager

Hello Honey Hair Co.
02.2024 - 05.2024

Social Media Manager

Islamic Community Cultural Center
02.2023 - Current

Social Media Strategist

Self-employed
04.2022 - Current

Junior Marketing Specialist

Internet Brands
04.2021 - 05.2022

Digital Content Creator

RQH Event Content Creations
07 2023 - Current

Social Media Marketing Intern

Laboratory Hair Studio
03 2020 - 01 2021

Bachelor of Arts - Communications And Public Relations

Massey University

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Ravaan Hashmi