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Raven Willis
Social Media Manager
Raleigh,NC
Summary
Highly creative Marketing Manager with strong marketing technology background and expertise in Social Media Management. Designed and implemented over 20 lucrative marketing campaigns in the previous year. Proven track record of curating relevant web content for over 10 client accounts. Recognized for creating exciting promotions, contests and content to drive engagement.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Manager
ARAMARK, Higher Education
Lillington, NC
01.2020 - Current
- Transformed account's website and social media platforms to better engage customers and promote sales.
- Increased Instagram following by 55% with a 78% increase in average overall engagement
- Planned, produces, and assisted in the creation of numerous account videos
- Designed, implemented and enhanced virtual marketing initiatives to maximize outreach and sales of meal plans and increase student engagement during COVID.
- Grew guest feedback survey scores by an average of 20% by leading implementations of changes based on our constructive feedback.
- Established a new social media based wellness program that was later adopted by the university and made a best practice for the entire Higher Ed unit.
- Devised and deployed online marketing plans with effective social media and viral campaign strategies.
- Maintained collaborative relationship with the Student Government Association to establish personal relationships with our target audience resulting in an increase of student satisfaction.
- Successfully project managed numerous newsletters and email campaigns simultaneously.
- Planned and executed over 300 events and marketing promotions
- Maintained over $2 million in meal plan sales each semester while surpassing set sales goals
- Planned and collaborated with numerous department heads, dietary nutritionist, national brands, and vendors to execute innovative virtual events during COVID
- Managed and trained a group of student marketing interns
HR Office Assistant
ARAMARK, Higher Education
Clemson, SC
02.2019 - 12.2020
- Trusted with confidential employee records for over 800 employees while managing and organizing a transition into a new filing system which sped up filing production by 5%.
- Delivered friendly assistance with new hires throughout interviewing and hiring process.
- Assisted with on-boarding process of over 30 new hires every week while implementing new practices for a more efficient process.
- Utilize Kronos in updating timesheet information
- Performed various administrative functions, including filing paperwork, delivering mail, sorting mail, office cleaning and bookkeeping.
- Exceeded goals through effective task prioritization and great work ethic.
Social Media Coordinator
Hartwell Marketing LLC
Clemson, SC
07.2019 - 12.2019
- Managed social media accounts for 4 clients similtaniously, generating interest for existing and upcoming product or service releases.
- Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.
- Strategize social media content production and scheduling for Facebook, Instagram, Twitter, LinkedIn, and other media accounts for multiple business clients leading to an average increase of 40% in social media traffic.
- Generate, edit, publish, and share social media content daily according to established plans and approved content calendars (original text, images, video).
- Collaborated with sales, product management and web development teams to create specific marketing campaigns across multiple platforms.
- Find articles, stories, or other resources that are relevant to the client’s customer base and create posts that invite conversation and interaction.
- Build meaningful connections with our clients’ online communities and encourage engagement and dialog.
- Moderate user-generated content and messages appropriately, based on company and Community policies.
- Assist with crisis management, bad reviews, and negative news communications.
- Track social media insights using in-app tools, Google Analytics, and other software.
- Partnered with graphic designers creating content and promoting ad campaigns.
- Personally created social media content with consistent content and tone including graphics, photos, and videos
Social Media Coordinator
Clemson University
Clemson, SC
01.2018 - 04.2019
- Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.
- Implement marketing and promotion tactics that led to a 30% increase in social media traffic.
- Monitor online presence of department brand and engage with users, strengthening student-department relationships.
- Assist the photographers, video editors, and graphic designers to create engaging social content.
- Assisted in the set up, production, and editing of social media videos.
- Utilized social media tools in tracking social analytics and introduced a more efficient way to track analytics.
- Engage in weekly meetings with Executive Clemson staff.
- Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
Education
Bachelor of Arts - Communications
01.2017 - Current
GPA: 3.0
- 2x Elected Media Director of the student organization Central Spirit
- Minored in Computer Science
- Coursework in Adobe Premiere, C++, and graphic design
High School Diploma -
08.2010 - 06.2014
- Graduated with 4.7 GPA
- Member of National Honors Society
- Received the International Baccalaureate Diploma
- Creator and President of CAS community service club
- 2x member of Varsity Cheer
Skills
Social Media Management
Accomplishments
2x Elected Media Director - Clemson University Central Spirit (Athletics Club).
- Manage social media and branding across Twitter, Facebook, Snapchat, and Instagram platforms.
- Created graphics and relevant Snapchat filters to promote sales and events
- Took photos and videos at every Clemson sporting event
- Planned, produced, and edited recruitment and banquet videos
- Implement marketing and promotion tactics that led to a 60% increase in social media traffic and engagements.
- Organize Google Excel priority sheet for over 300 members and over 100 events.
- Supervised a media committee of members assisting of over 30 students.
- Designed and ordered promotional items such as eye blacks and temporary tattoos for sporting events
- Assist with Clemson Athletic events such as football/basketball game-day operations, Clemson homecoming,and Clemson's First Friday parade.
- Organize and attend weekly board and organizational meetings (including executive meetings with ESPN and ACC Network).
Additional Information
AWARDS
- Employee of the Month - October 2018 employee of the month for Clemson Student Affairs.
- UPIC Intern Spotlight - April 2018 Intern Spotlight of the month in Clemson UPIC Newsletter
- Higher Ed Best practice for Wellness Wednesday - Fall 2020 best practice elected by Aramark Higher Ed East Region
Software
Adobe Premiere
Tiktok
Youtube
Timeline
Marketing Manager - ARAMARK, Higher Education
01.2020 - Current
Social Media Coordinator - Hartwell Marketing LLC
07.2019 - 12.2019
HR Office Assistant - ARAMARK, Higher Education
02.2019 - 12.2020
Social Media Coordinator - Clemson University
01.2018 - 04.2019
Clemson University - Bachelor of Arts, Communications
01.2017 - Current
Walter Hines Page High School - High School Diploma,
08.2010 - 06.2014
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