Ravi Chandra Thanikonda
Eden Prairie,MN
Summary
Dedicated and detail-oriented data analyst with 7 years of experience in analyzing and interpreting complex data sets to drive business decision-making. Seeking to leverage my analytical skills and expertise in data manipulation to contribute to a dynamic organization.
Overview
8
8
years of professional experience
Work History
Senior Data Analyst
Cognizant Technology Solutions India Pvt. Ltd.
11.2022 - 07.2023
- Supported the development of machine learning models for predictive analytics to prepare data-driven recommendations and optimize Google Ads campaigns for maximum efficiency and performance.
- Conducted comprehensive data analysis to extract meaningful insights, identify trends, and develop actionable recommendations for optimizing ad targeting, improving ad creatives, and enhancing overall performance in Google Ads campaigns.
- Built predictive models using RapidMiner's modeling tools, including regression models and decision trees.
- Designed and implemented data visualization dashboards using tools such as Tableau and Power BI, enabling stakeholders to make data-driven decisions.
- Monitored industry trends, Google Ads updates, and changes in user behavior to adapt campaigns accordingly.
- Analyze customer touchpoints across different channels and devices to determine the contribution of each to conversions and adjust ad strategies accordingly.
- Applied regression models such as linear regression, logistic regression, or other relevant regression techniques to analyze the relationship between advertising variables and key performance metrics.
- Use regression analysis to assess the impact of various factors (e.g., ad spend, keywords, ad copy) on performance metrics like click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Developed regression models to predict and optimize ad campaign outcomes.
- Validated models by assessing their accuracy, precision, and robustness using techniques such as cross-validation and hypothesis testing.
- Calculated and measured the return on investment to make recommendations for budget adjustments to maximize ROI.
- Collaborated with cross-functional teams to define key performance indicators (KPIs) and develop automated reporting solutions to track and monitor business metrics.
- Created and maintained documentation for data analysis processes, ensuring knowledge sharing and team efficiency.
Data Analyst
Regalix Inc.
07.2021 - 11.2022
- Used analysis and visualization tools such as SQL, Tableau to analyze data and draw accurate and reliable conclusions to provide insights.
- Performed marketing data search and analysis, data collection and grouping, data entry, data checking, data validation, and data clean-up.
- Collected, consolidated, and integrated data from various sources, including Google Ads, Google Analytics, and other marketing platforms, to create a comprehensive dataset.
- Used linear and multi-regression analysis to understand customer interaction pattern with Ads.
- Analyzed analysis results, including user interface data presentation, output documents, and database field values, for accuracy and consistency.
- Promoted the accuracy and efficiency of Ad Campaigns by identifying gaps in targeting, optimizing creative elements, and refining ad placements using historical data.
- Prepared and cleaned data to ensure accuracy, consistency, and reliability for analysis which includes handling missing data, outliers, and data transformations.
- Devised data visualization dashboards using tools such as Tableau, Power BI & MS Excel to make complex data more accessible to stakeholders.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Extracted and interpreted data patterns to translate findings into actionable outcomes.
Data Analyst
Synchrony International Services Pvt. Ltd.
05.2019 - 05.2021
- Worked as a data analyst for a customer service process; the job role was to keep a track of process related data and prepare weekly and monthly reports for business and employee performance review.
- Assisted senior data analysts in collecting, cleaning, and organizing data from diverse sources.
- Automated Quarterly reports and Budgets forecast model for People Operations using SQL and Tableau Server.
- Created data visualizations and presented findings to the team, contributing to data-driven decision-making.
- Created the data story in Tableau by implementing interactive dashboards using drill down filters and parameters.
- Developed various data connections from data source to Tableau Desktop for report and dashboard development to created, maintain & publish daily/weekly/monthly performance parameters, compliance opportunities & quality scores for the team.
- Built relationships with industry stakeholders to stay informed on industry trends and developments.
Data Analyst
Sutherland Global Services
12.2015 - 05.2019
- Created and maintained provider information, performance report and update the same on the client portal through an internal tool.
- I had heavily used excel for my day today activity such as Pivot table, VLOOKUP, and VBA.
- Created documentation for reports and maintenance/ enhancements of existing reports.
- Prepared weekly reports and handled client call to discuss the production, quality, inventory status and process updates.
- Identified and resolved complex issues by applying advanced analytical and troubleshooting strategies.
- Served as keyholder, overseeing business opening and closing operations.
- Assigned tasks to lower-level personnel based on qualifications and skills set.
Education
Master of Science - Data Analytics
Concordia St. Paul
Saint Paul, MN12.2024
Bachelor of Technology - Electronics And Communications Engineering
SSJ Engineering College
Hyderabad, TG05.2015
Skills
Data Analysis
Data Mining (Rapidminer)
Data Visualization (Tableau, Power BI & KNIME)
Data Cleaning and Transformation
SQL
Programming Languages (R,Python, C, C)
Google Analytics
Machine Learning
Expertise
- Proficient in Data analysis, Visualization and Reporting using Power BI, Tableau, KNIME, Excel and other Office applications to create charts, graphs, and dashboards that make complex data more accessible to non-technical stakeholders.
- Expert in optimizing SQL queries to improve the efficiency, speed and performance of retrieving data from database.
- Well equipped with SQL languages like DQL, DDL & DML to retrieve, define and manipulate the data.
- Strong working experience in Data Analysis, Data Validation, Data Verification and identifying data mismatch.
- Expert in designing and implementing SQL queries using joins, unions, group by and aggregate functions to extract data from different databases (SQL Server) for timely reporting and Validations.
- Expert in data mining using tools like Rapidminer.
- Strong experience in using Excel to dump the data & analyze based on business needs.
- Expertise in Data profiling and Data trend analysis and Data validation and Verification based on the Business requirements and in resolving business related data issues on the Data Quality.
- Effective communication, both written and verbal, is vital for collaborating with team members, explaining findings, and influencing decision-makers.
- Efficient in managing tasks and meeting deadlines in the fast-paced world of data analysis.
- Ability to adapt and affect change management & possess strong analytical skills.
- Excellent organizational and leadership skills, analytical ability, and strong attention to detail.
- Quick learner, able to apply the knowledge gained effectively and across multiple situations.
- Excellent in analytical and problem-solving skills, hardworking and self-motivated.
Timeline
Senior Data Analyst
Cognizant Technology Solutions India Pvt. Ltd.
11.2022 - 07.2023
Data Analyst
Regalix Inc.
07.2021 - 11.2022
Data Analyst
Synchrony International Services Pvt. Ltd.
05.2019 - 05.2021
Data Analyst
Sutherland Global Services
12.2015 - 05.2019
Master of Science - Data Analytics
Concordia St. Paul
Bachelor of Technology - Electronics And Communications Engineering
SSJ Engineering College
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