Ravleen Singh
New York,NY
Overview
5
5
years of professional experience
Work History
Public Relations Intern
SourceCode Communications
06.2023 - 08.2023
- Spearheaded comprehensive research initiatives on critical developments within the domains of Diversity, Equity, and Inclusion (DEI), Technology, Marketing, and Photography on behalf of esteemed clientele
- Curated daily media lists for diverse accounts to reach out to reporters, utilizing Muck Rack to ensure precise and up-to-date media targeting
- Actively engaged in daily client meetings, adeptly delivering status updates and progress reports on project action items
- Performed market analysis & research on a regular basis, generating innovative pitch angles to secure noteworthy media coverage for clients
- Handled administrative responsibilities, catering to clients' needs and supporting internal team leaders in achieving organizational goals.
Celebrity VIP & Public Relations Intern
Hugo Boss Inc
01.2022 - 05.2022
- Assisted the Hugo Boss marketing team in rebranding the legacy Hugo Boss brand into two independent brands; HUGO & BOSS
- Created the ‘Communications Overview’ that represented the future brand partnerships overviews on the HUGO & BOSS rebrands delivered across the enterprise
- Contributed in the transformation of the Hugo Boss showroom to optimize inventory management and incoming product reach through social media platforms (eg; Instagram, TikTok)
- Participated in routine marketing brainstorms focused on creating new campaigns, support existing collaborations and new innovations
- Conducted research to help build a focused marketing strategy for the brand launch in the Dubai/Miami markets and key events such as Coachella
- Liaised incoming and outgoing shipments with various vendors globally and helped maintain existing relationships
- Conducted Influencer/notable clientele research for the re-launch of the brand through brand activations in Dubai and California
Celebrity VIP Services Intern
Karla Otto Public Relations
12.2019 - 02.2020
- Implemented a strategy to further increase brand recognition through Marketing campaigns, presentations and company events
- Conducted daily research projects consisting of relevant industry news regarding current fashion trends
- Handled additional administrative tasks as advised by the Public Relations Manager
- Wardrobe setting for notable clientele in utilizing key luxury brands; Dundas, Rene Caovilla, Sandro-Maje, Canali, Zadig Voltaire, Ermanno Scervino & Ulla Johnson
- Worked hand in hand with celebrity stylists in meetings to discuss goals in hopes for strong social media reach for high-scale events/award shows and look books
- Consistently gathered press clips for notable clientele and designer hits to support clienteles digital mentions in their archives
Public Relations Intern
Siren Public Relations
09.2018 - 12.2018
- Supported client events by maintaining RSVP lists, assisting caterers, researching vendors, and scouting locations
- Administered interviews partnering with the Human Resources Manager to hire and evaluate future interns for the firm
- Managed a high-volume of promotional sample inventory in-office and at offsite events
- Obtained and organized press clips according to client preferences and requirements
- Participated in desk side meetings with editors and followed up with client press kits
- Assisted clients to compile overall promotional strategies by contributing creative ideas and research
Events Intern
The Independent Handbag Designer Awards, IHDA
06.2018 - 08.2018
- Collaborated with the founder of IHDA to organize panel meetings with industry leaders
- Sourced promotional materials for gift bags and distributed to VIP attendees
- Readied the venue and provided on-site support during this large-scale event
- Recognized as one of the top performing interns during the 2018 award show
Education
Bachelor of Science - Advertising and Marketing Communications
Fashion Institute of Technology
Additional Information
- Awards/Achievments
- Verified Certificate for Exercising Leadership: Foundational Principles - Harvardx (January 2021)
- Junior Sikh Coalition Award for Outstanding Achievement (August 2014, 2015)
- Participated as a member of the writing team to develop children’s book ‘Nirbhau Nirvair Poetry & Art Book’ (2016)
- Published “Revive Magazine” for Magazine Journalism Project (April 2019) Featured in Disc Jockey Magazine India (2019)
Timeline
Public Relations Intern
SourceCode Communications
06.2023 - 08.2023
Celebrity VIP & Public Relations Intern
Hugo Boss Inc
01.2022 - 05.2022
Celebrity VIP Services Intern
Karla Otto Public Relations
12.2019 - 02.2020
Public Relations Intern
Siren Public Relations
09.2018 - 12.2018
Events Intern
The Independent Handbag Designer Awards, IHDA
06.2018 - 08.2018
Bachelor of Science - Advertising and Marketing Communications
Fashion Institute of Technology
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