Ray Bernard

Managed and trained both general sales staff and internet sales teams, overseeing the entire sales process from initial contact to final delivery. Successfully boosted sales performance, elevating the store to the top ranking among sister locations.

Collaborated with owner Chris Baker, successfully managing and tripling both sales and staff growth since the company's inception in 2009. Maintained top performance throughout the challenges of COVID-19, achieving the highest individual and team production in the past year.

Established a thriving used car lot, incorporating financing options and extended service contract sales, all while successfully navigating the economic challenges of 2007.

• As one of four managers, developed a team that consistently averaged 85 new and used vehicle sales per month.
• Elevated CSI from a below-regional score of 85 to 95.
• Additionally responsible for used car appraisals, purchasing, and organizing a new computer system to enhance salesperson follow-up.

Assigned to Rancho Imports to oversee the buy/sell operation for its transition to the Mossy Group.
• Successfully increased sales and achieved factory targets for both Subaru and Hyundai while maintaining staff retention throughout the sale process.
• Led the unwinding of Parts and Service departments, ensuring a smooth and successful buy/sell transition to the Mossy Group.

• Started in the group as a used car salesperson and, within eight months, attended Pat Ryan and Associates finance training at their Chicago office.
• Served as Finance Manager for two years before being promoted to Sales Manager at Mossy Ford.
• Throughout my career, worked closely with Phil and Peter Mossy to help open three Nissan stores, Mossy Chevrolet in Encinitas, and ultimately Mossy Nissan in Oceanside, CA.

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