Ray Birdsall
Magee,MS
Summary
Strategic Sales Manager with 12 years of industry success. Builds lasting rapport with current and prospective customers and trains sales team to cultivate customer-centric strategies. Excellent command of financial reporting, profit margin analysis, and accurate forecasting.
Overview
11
11
years of professional experience
Work History
Regional Sales Manager SMB Direct Sales
Comcast Business
Remote, MS
08.2020 - Current
- Lead and direct a team of business account executives in providing innovative solutions to enhance operational efficiency, technology integration, and market presence for small and medium-sized businesses in the Gulf Coast region
- Spearhead revenue expansion while upholding high levels of monthly recurring charges, consistently exceeding set targets
- Execute contractual agreements, acting as a liaison between sales teams, upper management, and engineers to facilitate clear and effective communication throughout the contract negotiation and execution process
- Evaluated sales team performance, attendance, effectiveness, and efficiency, and conducted weekly opportunity and funnel reviews to enhance productivity and sales outcome
- Achieved an outstanding 150% of sales goals month-over-month (MOM), consistently exceeding revenue targets
- Maintained the highest monthly quota in the region at $18,950 with a rolling average of 125% per quarter
- Cultivated enduring customer relationships, resulting in the highest monthly recurring charges (MRC) of $27,350 sold in a single month for small and medium-sized businesses (SMB) teams
- Demonstrated leadership and commitment with the second-highest tenure in the region and zero turnover
- Offer a comprehensive range of products that encompass fiber connectivity, cyber security, and cloud-based solutions
- Created accurate annual forecasts based on market trends and historical order details
- Accomplished an average 70+ new sales wins per month and achieved business metrics, working closely with technical resources to define key accounts
- Coordinated monthly sales operations, developing bookings forecasts, establishing priority lists and managing opportunities
- Drove significant territory growth, continuously prospecting new business.
Vice President of Marketing
Birdsall’s One Rep
Remote, MS
04.2020 - 08.2023
- Optimized company's research and development, sales and customer care with knowledgeable marketing input
- Developed wide-ranging marketing campaigns, capitalizing on print, direct mail and digital channels
- Managed creative content development, cementing branding strategies across advertising messages
- Modernized product and service offerings based on market research data, filling gaps with innovative options
- Tracked marketing KPIs to inform campaign strategy
- Capitalized on emerging opportunities, tracking market trends and preferences.
SR Sales Specialist
Birdsall’sWürth
Houma, LA
02.2019 - 04.2020
- Developing relationships with key technical decision-makers and influencers within the target customers
- Driving new sales opportunities by proactively engaging with the technical community within target accounts
- Capturing cybersecurity requirements, proposing technical solutions, and overseeing the selection of services
- Engaging with customers as a trusted advisor, listening and understanding their challenges, and communicating this back to the sales team clearly
- Scoping and translating requirements, solutions, and value proposition into proposals/Statement of Work (SOW)
- Generated leads in assigned territory to increase client base
- Achieved territory goals through world-class sales strategy
- Drove revenue through careful negotiation of service agreements and sales contracts.
Director of Sales
DXP Enterprises, Inc.
Broussard, LA
12.2017 - 01.2019
- Trained sales team on strategies to manage value messages, structure opportunities and achieve deal closures
- Used professional sales techniques to negotiate best possible terms and conditions to satisfy customer requirements
- Developed and conducted persuasive verbal sales presentations to prospective clients
- Coordinated sales meetings to discuss targets, marketing campaigns and strategy improvements
- Determined opportunities to introduce and cross-sell products
- Elevated team productivity using practical training and motivational strategies
- Established sales objectives by forecasting and developing annual sales quotas for regions and territories
- Developed and controlled sales programs through staffing and training initiatives
- Streamlined business functions, advising partners on policies and operating procedures.
Sales Representative
MDM Tool Supply, LLC
Houma, LA
12.2015 - 12.2017
- Trained sales team on strategies to manage value messages, structure opportunities and achieve deal closures
- Used professional sales techniques to negotiate best possible terms and conditions to satisfy customer requirements
- Developed and conducted persuasive verbal sales presentations to prospective clients
- Coordinated sales meetings to discuss targets, marketing campaigns and strategy improvements
- Determined opportunities to introduce and cross-sell products
- Elevated team productivity using practical training and motivational strategies
- Established sales objectives by forecasting and developing annual sales quotas for regions and territories
- Developed and controlled sales programs through staffing and training initiatives
- Streamlined business functions, advising partners on policies and operating procedures.
Production Manager
Veracity Machine, LLC
Houma, LA
05.2012 - 12.2015
- Employed conflict management techniques to optimize customer satisfaction and retention
- Arranged crew schedules to align with business and project demands
- Negotiated contracts with clients to align expectations, terms, and deliverables for mutually beneficial agreements
- Collaborated closely with tool vendors, identifying solutions that reduced production time and improved cost-effectiveness
- Provided quality services to engage clients and increase product sales
- Developed mechanisms and tools to maintain critical data tracking for operational records
- Helped team members tackle daily workloads with confidence through empowered training and motivational strategies
- Built strong, resilient team by identifying and onboarding highly qualified candidates for key positions
- Planned layouts for optimum workflows and business results.
Education
Bachelor of Computer Science (BS) in Business Administration and Management -
ITT Technical Institute
Skills
- Sales Management
- Salesforce (CRM)
- Strategic Planning
- Contract Negotiation
- Leadership
- Data Analysis
- Sales Reporting
- Cybersecurity
- Digital Marketing
- Microsoft Suite (Word, Excel, PowerPoint, Outlook, Teams, Power BI)
- Google Analytics
- Facebook Analytics
- Market Research Tools
- Zoom
- Skype for Business
- BMC Helix
- Forecasting
- Territory and Account Management
- Sales Leadership
Websites
Languages
English
Timeline
Regional Sales Manager SMB Direct Sales
Comcast Business
08.2020 - Current
Vice President of Marketing
Birdsall’s One Rep
04.2020 - 08.2023
SR Sales Specialist
Birdsall’sWürth
02.2019 - 04.2020
Director of Sales
DXP Enterprises, Inc.
12.2017 - 01.2019
Sales Representative
MDM Tool Supply, LLC
12.2015 - 12.2017
Production Manager
Veracity Machine, LLC
05.2012 - 12.2015
Bachelor of Computer Science (BS) in Business Administration and Management -
ITT Technical Institute
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