RAY BUENO
Winter Garden,FL
Summary
Dynamic Marketing Leader and U.S. Marine Corps Veteran with proven success in brand strategy, customer engagement, and team leadership. Skilled at driving growth through innovative multi-channel marketing campaigns, vendor management, and consumer-focused strategies. Recognized for the ability to exceed targets, adapt quickly in fast-paced environments, and inspire cross-functional teams to achieve measurable results. Entrepreneurial in approach, with a track record of scaling a start-up to profitability and delivering impactful marketing solutions that build trust, increase traffic, and drive sales. Currently pursuing an M.S. in Marketing to deepen expertise in strategic marketing, brand management, and consumer insights.
Overview
18
18
years of professional experience
Work History
Sales & Marketing Manager
Dispute Nation
Miami, FL
08.2021 - Current
- Directed a full rebranding initiative, developing client-focused programs and marketing strategies that strengthened brand identity and increased customer trust.
- Designed and executed multi-channel marketing campaigns (digital, social media, and educational content), boosting engagement by 40% and driving new client acquisition.
- Led and mentored a team of six, implementing Salesforce-driven processes to improve customer relationship management and enhance client retention.
- Oversaw operational workflows and vendor coordination, ensuring efficient execution of campaigns, streamlined communications, and delivery of tailored solutions in a fast-paced environment.
Advertising Internship
Young & Rubicam Group
Miami, FL
03.2025 - 05.2025
- Collaborated with the Creative Department on pre-production planning for advertising campaigns, ensuring alignment with client objectives and creative briefs.
- Supported campaign execution by procuring creative assets (art, photography, and slides) and maintaining organized archives for project continuity.
- Handled administrative and operational workflows including purchase orders, invoices, and releases, streamlining processes and improving project efficiency.
- Ensured compliance with talent contracts and usage rights, protecting clients from legal risks and maintaining industry standards.
Sales & Marketing Manager
Score Shield Financial Group
Miami, FL
08.2019 - 08.2021
- Launched and built the company foundation, overseeing client acquisition, onboarding, and retention strategies that delivered a seamless customer experience.
- Designed and produced educational YouTube content and digital outreach campaigns, strengthening brand trust, generating leads, and fostering long-term client relationships.
- Led and developed a team of 8 professionals, implementing training programs and performance standards that cultivated a culture of accountability, collaboration, and excellence.
- Directed day-to-day operations while aligning marketing and client engagement strategies to drive growth and business impact.
Agency Intern
Univision
Doral, FL
06.2017 - 01.2018
- Contributed to the development and execution of multi-channel advertising campaigns, ensuring messaging and creative assets aligned with client goals.
- Wrote compelling copy and campaign content that strengthened brand voice and improved audience engagement.
- Collaborated with editors and designers to deliver cohesive, high-quality campaign materials, supporting consistent branding across platforms.
- Improved project efficiency by 10% by streamlining workflows, organizing client-facing materials, and managing contracts with attention to detail.
Marketing Assistant
Mercury Marine
Miramar, Florida
01.2017 - 06.2017
- Produced 15+ marketing publications and communication materials, strengthening brand consistency and reaching an audience of over 10,000 customers and dealers.
- Managed company website, dealer locator, and social media accounts, driving a 20% increase in online engagementthrough targeted content and consistent updates.
- Supported 50+ dealer partners, improving response times by 30% and ensuring smooth execution of marketing campaigns.
- Coordinated with vendors and media partners to secure PR placements in 3 regional outlets, expanding brand awareness across key markets.
- Planned and executed 3 large-scale boat shows and 5 customer events, attracting 2,000+ attendees and enhancing community engagement.
- Monitored marketing programs and budgets for 20+ campaigns, optimizing spend allocation by 15%.
- Conducted market research and customer surveys, delivering insights that shaped 5 new campaign strategies in partnership with sales teams.
Marine Corps Recruiter
United States Marine Corps
Miami, FL
01.2010 - 12.2013
- Consistently exceeded recruitment and sales targets by developing strategic outreach campaigns, building community partnerships, and executing targeted engagement initiatives.
- Enhanced brand reputation through community involvement, educational workshops, and public events, significantly increasing visibility and strengthening public trust.
- Delivered comprehensive mentorship and client support, guiding candidates from initial engagement through successful placement, ensuring long-term readiness and success.
- Represented the organization through public speaking at schools, universities, and community forums, effectively communicating the value proposition and inspiring high levels of interest and participation.
Detainment Operations Chief
United States Marine Corps
Helmand Province, Afghanistan
05.2009 - 11.2010
- Led large-scale operational project management, overhauling a high-security facility to improve efficiency, compliance, and performance — a model later replicated across the region.
- Directed cross-functional teams conducting analysis and intelligence operations, ensuring accuracy, accountability, and adherence to ethical standards.
- Developed and delivered training programs for over 50 local officers and special agents, enhancing technical skills, operational readiness, and long-term effectiveness.
- Achieved measurable results by driving the successful prosecution of 100+ high-profile cases, including key Taliban leaders — a success rate unmatched in the region.
- Earned the Navy and Marine Corps Achievement Medal for outstanding leadership, strategic execution, and impact during Operation Enduring Freedom.
Field Wireman
United States Marine Corps
Camp Lejune, NC
05.2007 - 04.2008
- Deployed as a Field Wireman, constructing and maintaining telecommunications networks that supported mission-critical operations with 98% system uptime.
- Installed and maintained communication infrastructure for 15+ outposts and headquarters, streamlining operations and reducing downtime by 20% under high-pressure conditions.
- Ensured reliable connectivity across multiple teams and command units, reinforcing operational readiness and efficiency.
Education
Master of Science - Marketing
Florida International University
Miami, FL04-2026
Bachelor of Science - Advertising & Public Relations
University of Miami
Miami, FL08-2017
Skills
- Strategic Sales & Marketing: Expertise in developing and executing integrated marketing strategies that drive traffic, boost engagement, and surpass revenue and growth targets
- Leadership & Team Development: Proven ability to coach, mentor, and inspire diverse teams, fostering collaboration, accountability, and high performance
- Client Relations & Customer Engagement: Skilled at building strong relationships with stakeholders, clients, and vendors to ensure satisfaction, loyalty, and long-term success
- Communication & Storytelling: Exceptional interpersonal and communication skills, adept at crafting compelling brand narratives and delivering clear messaging across digital, print, and social channels
- Adaptability & Innovation: Experienced in navigating fast-paced, dynamic environments; recognized for creative problem-solving, process improvement, and implementing innovative solutions under pressure
Languages
English
Full Professional
Spanish
Professional
Timeline
Advertising Internship
Young & Rubicam Group
03.2025 - 05.2025
Sales & Marketing Manager
Dispute Nation
08.2021 - Current
Sales & Marketing Manager
Score Shield Financial Group
08.2019 - 08.2021
Agency Intern
Univision
06.2017 - 01.2018
Marketing Assistant
Mercury Marine
01.2017 - 06.2017
Marine Corps Recruiter
United States Marine Corps
01.2010 - 12.2013
Detainment Operations Chief
United States Marine Corps
05.2009 - 11.2010
Field Wireman
United States Marine Corps
05.2007 - 04.2008
Master of Science - Marketing
Florida International University
Bachelor of Science - Advertising & Public Relations
University of Miami
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