RAY COLON
Central Florida,FL
Summary
Dynamic sales leader and new construction expert with over 11 years of experience in driving revenue growth, leading high-performing teams, and delivering exceptional customer satisfaction. Expertise in coaching sales professionals, optimizing CRM systems, and fostering lasting partnerships with realtors, lenders, and marketing teams. Proven track record of consistently exceeding goals while leading by example across diverse markets. Proactive and goal-oriented with strong time management and problem-solving abilities. Renowned for reliability and adaptability, ready to leverage these strengths to enhance team success and contribute to organizational growth.
Overview
10
10
years of professional experience
1
1
Certification
Work History
New Home Sales Consultant
D.R. Horton
10.2022 - Current
- Consistently exceed quarterly sales goals through strategic prospecting, effective follow-up, and CRM-driven pipeline management.
- Lead and mentor new sales agents, providing guidance on presentation skills, lead conversion, and community engagement.
- Coordinate with marketing and leadership teams to plan Realtor presentations, buyer events, and community launches that drive traffic and visibility.
- Recognized for consistent sales goals of 40-45 home sales per year.
- Trained junior consultants on best practices in customer engagement and product knowledge for improved sales outcomes.
- Analyzed competitor offerings to enhance sales pitches and positioning of D.R. Horton homes in the marketplace.
Bilingual Sales Coach / Trainer
GEICO
01.2019 - 01.2022
- Coached and managed a team of 20+ licensed sales agents, increasing overall production and retention.
- Developed and implemented sales training programs focused on communication, compliance, and closing skills.
- Partnered with leadership to analyze performance metrics, identify growth opportunities, and drive improvement.
- Awarded Regional Sales Leader of the Year for outstanding results and team development.
Residential Realtor / Business Owner
La Rosa Realty
01.2016 - 01.2019
- Built and managed a successful real estate business specializing in new construction and first-time homebuyers.
- Drove $6 – 8M in annual sales through digital marketing, lead generation, and relationship-based selling.
- Trained new agents on client management, marketing, and negotiation strategies.
- Recognized as Top Realtor – Winter Haven by Haven Magazine (2018).
Education
Brentwood High School
Brentwood, NYSkills
- Sales Leadership & Coaching
- New home sales expertise
- Real estate partnerships
- CRM system efficiency optimization
- Team Development
- Effective prospecting techniques
Certification
- Florida Real Estate Sales Associate License — Active
- Florida 20-44 Personal Lines Insurance License — Active
TECHNOLOGY & SYSTEMS
- Salesforce
- Builder CRM
- Lasso CRM
- Procore
- Microsoft Office Suite
- Canva
- MLS
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
New Home Sales Consultant
D.R. Horton
10.2022 - Current
Bilingual Sales Coach / Trainer
GEICO
01.2019 - 01.2022
Residential Realtor / Business Owner
La Rosa Realty
01.2016 - 01.2019
Brentwood High School