RAY CONBOY
New York,NY
Summary
My core competencies include marketing communications, broadcast advertising, programmatic media, and business development. I work closely with cross-functional teams to align offerings with client needs and goals, and to constantly optimize our performance and value proposition. I am passionate about staying abreast of the latest trends and technologies in the media landscape, and I strive to provide exceptional service and results for my clients and company.
Overview
12
12
years of professional experience
Work History
Account Director, Programmatic Sales
Scripps Networks
New York, NY
01.2024 - Current
- Serving as a subject matter expert and evangelist on important programmatic business trends, best practices, ad technologies, and Scripps Networks capabilities.
- Collaborate with strategy, campaign management, product, and operations to manage deal health, trouble-shoot as needed, provide bid guidance, and be solutions-forward on how to increase revenue through deal optimization.
- Ensuring timely, accurate, and successful delivery of programmatic campaigns. Troubleshoot any issues with clients and proactively seek to prevent delivery and performance concerns.
Senior Account Executive
Nexxen
New York, NY
06.2023 - Current
- Company Overview: formerly Tremor International
- Build, manage and grow strategic partnerships with customers, across multiple verticals
- Drive revenue through highly customized managed service activations and private marketplaces
- Work cross-functionally across Product Marketing, Data Operations, Creative, Research and within Sales Team to build cutting edge video solutions for key clients
- Formerly Tremor International
Senior Account Executive
VIANT Technology
New York, NY
01.2022 - 01.2023
- Built and deepened client relationships with strategic consumer base to help influence their long-term technology and business decisions
- Add value and be viewed as a trusted advisor by bringing compelling insights and ideas with follow through execution
- Lead detailed account strategy in generating and developing business growth opportunities, working cross-functionally with multiple lines of business, maximizing business impact and opening opportunities with large enterprise customers
Account Executive
VIANT Technology
New York, NY
01.2020 - 01.2022
- Generated a high volume of sales related activity including cold calls, meeting, presentations, proposals, and more
- Must consistently meet or exceed revenue quota assignment
- Responsible for driving new and growing existing revenue through long term contracts and contract negotiation
- Expanded Viant’s footprint across the territory and within key accounts by cross-selling and up-selling product portfolio
- Top Individual Seller 2021
Account Sales Representative
AMC Networks
New York, NY
03.2018 - 01.2020
Sales Planner
AMC Networks
New York, NY
10.2015 - 03.2018
Sales Assistant
WGN America
New York, NY
03.2014 - 03.2015
Circulation Analyst
ProCirc
New York, NY
03.2013 - 03.2014
Education
B.S. - Marketing
State University of New York at Oswego
Oswego, NY08.2012
Skills
- Ad Tech
- Advertising Sales
- Programmatic Media Buying
- Digital Strategy
- Consultative Selling
Timeline
Account Director, Programmatic Sales
Scripps Networks
01.2024 - Current
Senior Account Executive
Nexxen
06.2023 - Current
Senior Account Executive
VIANT Technology
01.2022 - 01.2023
Account Executive
VIANT Technology
01.2020 - 01.2022
Account Sales Representative
AMC Networks
03.2018 - 01.2020
Sales Planner
AMC Networks
10.2015 - 03.2018
Sales Assistant
WGN America
03.2014 - 03.2015
Circulation Analyst
ProCirc
03.2013 - 03.2014
B.S. - Marketing
State University of New York at Oswego