RAY CONBOY
New York,NY
Summary
My core competencies include marketing communications, broadcast advertising, programmatic media, and business development. I work closely with cross-functional teams to align offerings with client needs and goals, and to constantly optimize our performance and value proposition. I am passionate about staying abreast of the latest trends and technologies in the media landscape, and I strive to provide exceptional service and results for my clients and company.
Overview
12
12
years of professional experience
Work History
Account Director, Programmatic Sales
Scripps Networks
01.2024 - Current
- Serving as a subject matter expert and evangelist on important programmatic business trends, best practices, ad technologies, and Scripps Networks capabilities.
- Collaborate with strategy, campaign management, product, and operations to manage deal health, trouble-shoot as needed, provide bid guidance, and be solutions-forward on how to increase revenue through deal optimization.
- Ensuring timely, accurate, and successful delivery of programmatic campaigns. Troubleshoot any issues with clients and proactively seek to prevent delivery and performance concerns.
Senior Account Executive
Nexxen
06.2023 - Current
- Company Overview: formerly Tremor International
- Build, manage and grow strategic partnerships with customers, across multiple verticals
- Drive revenue through highly customized managed service activations and private marketplaces
- Work cross-functionally across Product Marketing, Data Operations, Creative, Research and within Sales Team to build cutting edge video solutions for key clients
- Formerly Tremor International
Senior Account Executive
VIANT Technology
01.2022 - 01.2023
- Built and deepened client relationships with strategic consumer base to help influence their long-term technology and business decisions
- Add value and be viewed as a trusted advisor by bringing compelling insights and ideas with follow through execution
- Lead detailed account strategy in generating and developing business growth opportunities, working cross-functionally with multiple lines of business, maximizing business impact and opening opportunities with large enterprise customers
Account Executive
VIANT Technology
01.2020 - 01.2022
- Generated a high volume of sales related activity including cold calls, meeting, presentations, proposals, and more
- Must consistently meet or exceed revenue quota assignment
- Responsible for driving new and growing existing revenue through long term contracts and contract negotiation
- Expanded Viant’s footprint across the territory and within key accounts by cross-selling and up-selling product portfolio
- Top Individual Seller 2021
Account Sales Representative
AMC Networks
03.2018 - 01.2020
Sales Planner
AMC Networks
10.2015 - 03.2018
Sales Assistant
WGN America
03.2014 - 03.2015
Circulation Analyst
ProCirc
03.2013 - 03.2014
Education
B.S. - Marketing
State University of New York at Oswego
Oswego, NY08.2012
Skills
- Ad Tech
- Advertising Sales
- Programmatic Media Buying
- Digital Strategy
- Consultative Selling
Timeline
Account Director, Programmatic Sales
Scripps Networks
01.2024 - Current
Senior Account Executive
Nexxen
06.2023 - Current
Senior Account Executive
VIANT Technology
01.2022 - 01.2023
Account Executive
VIANT Technology
01.2020 - 01.2022
Account Sales Representative
AMC Networks
03.2018 - 01.2020
Sales Planner
AMC Networks
10.2015 - 03.2018
Sales Assistant
WGN America
03.2014 - 03.2015
Circulation Analyst
ProCirc
03.2013 - 03.2014
B.S. - Marketing
State University of New York at Oswego
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