Ray Eller

• Reviewed the Commercial Roofing Division to find out the overall condition and needs of the Commercial Roofing Division
• Designed and implemented a plan for increasing Commercial Sales and Service for entire company
• Hired and trained commercial Service Technicians
• Created and implemented Commercial Service Department plans, policy and budgets
• Handled re-roof sales, estimating and proposals for newly created department
• Works with all sales staff and 12 regional offices to promote commercial roofing sales and service
• Monitored team performance, adhered to service level agreements (SLAs) and provided detailed job training.
• Met with customers to discuss service needs and develop effective and practical solutions.

• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Exceeded targets by building, directing, and motivating high-performing sales team.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
• Established licenses with product manufacturers
• Set up National Accounts with suppliers, distributors
• Responsible for sales and management of $36 million in revenue during Hurricane Ian in Florida

Added the Service department under my guidance. Responsible for all aspects of the Sales / Service Division. Manage a full staff of estimators, sales personnel, project managers, field technicians, sales staff, and office staff. Provide marketing plans, and sales goals for the company and departments. Design and coordinate training programs. Keep the departments running efficiently and profitable. Create and supervise maintenance and repairs programs. Responsible for lead generation and reporting on KPI's. Have taken the Service Department from $525,000 in 2016 to over $5,000,000.00 on 2021 and increased margins 35% ! All while growing the overall sales department within the company.

Charged with creating a new sales division within the existing company. Develop and maintain strategic alliances for negotiated and contract projects. Work closely with property owners, developers, general contractors, hospitals and industrial facilities to provide new and re-roof options for building owners, managers and developers. Oversee marketing and advertising efforts and track results. Implemented new CRM software for the entire company. Hire, manage and train the sales staff.

• Create reports and presentations detailing business KPI development activities.
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
• Identified issues and crafted unique and immediate solutions to remedy them.
• Represented company and promoted products at conferences and trade association meetings.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Negotiated and closed long-term agreements with new clients in assigned territory.
• Increased negotiated sales to over $10 million with an overall company sales of $60 million on 2021

Territory management and sales responsibility for sales of commercial roofing materials. Covering central VA and NC. Grew the commercial market from $1 million to $12 million in material sales within my geographical market. Trained local and regional sales staff in Commercial Roofing products and sales strategies. Awarded Outside Sales Rep of the year three years, always finished in the top ten. Several top two finishes. Served as a resource for Commercial Roofing product and sales knowledge for the entire BEST Distributing company.

Owner of a sports bar / music venue. Created the business from the ground up: Concept, business plan, and executing the plan to fruition. Ran the business in the evenings while maintaining a successful sales career. Responsible for all aspects of an entrepreneurial business. Very successful for 7 years as a mainstay in the local entertainment industry. Sold business after getting married and started a family.

Hired to start a new sales division with a newly formed Lumber Yard. Called on contractors and developers within the local geographical area. Created spreadsheets and forms for lumber pricing / purchasing. Responsible for product knowledge on all aspects of the building envelope.

Successfully brought the new lumber yard name to the market.