RAY GURROLA
Torrance,CA
Summary
Dynamic multidisciplinary Graphic Designer with a background in both print and digital media. Adept at managing multiple projects from conceptualization to final production under tight deadlines. A collaborative problem-solver who excels at bridging the gap between client requirements and innovative creative execution.
Overview
8
8
years of professional experience
Work History
FULL TIME GRAPHIC DESIGNER/ BRAND MANAGER
LIVE NATION ENTERTAINMENT
05.2024 - 03.2026
- Managed brand identity for The Echo/Echoplex and Emo's Austin, ensuring consistent brand integrity across all internal and external assets
- Designed diverse assets for clubs and theaters, including social media graphics, motion graphics, logos, apparel, menus, mockups, venue signage, and presentation decks to enhance visual branding
- Collaborated with marketers to align creative requests with venue and company standards, fostering strong relationships to streamline project delivery
- Managed and presented multiple projects under tight deadlines while implementing and refining asset revisions
FREELANCE DESIGNER
ANDREW ZAPPIN APPAREL DESIGN
09.2021 - 10.2021
- Conceptualized and designed asset using Adobe Photoshop, Illustrator, and InDesign, ensuring alignment with client vision
- Delivered final asset for client approval, preparing it for print production to meet project specifications.
- Collaborated with client to streamline design process, adhering to self-imposed deadlines
FREELANCE DESIGNER
JAXI BEAR LOGO DESIGN
07.2021 - 08.2021
- Conceptualized and developed the logo for the client's brand identity, social media, and apparel
- Designed logo using Adobe Illustrator, enhancing brand identity and visual appeal
- Incorporated client feedback to finalize graphic, ensuring timely delivery and alignment with brand vision
FREELANCE DESIGNER
LIVE NATION ENTERTAINMENT
08.2018 - 01.2021
- Conceptualized and designed creative assets for clubs and theater, including social media graphics, retail merchandise, apparel design, logos, posters, menus, and venue signage, enhancing brand visibility and audience engagement
- Designed and delivered assets for web, email, and print using Adobe Creative Suite
- Collaborated with marketers to ensure deliverables met company and venue standards, facilitating cohesive branding across all platforms
Education
Certificate of Achievement - Graphic Design, Digital Illustration
Santa Monica College
Santa Monica, CASkills
- Brand identity
- Logo design
- Typography
- Print design
- Social media graphics
- Illustration
- Retouching
- Photo editing
- Photoshop
- Illustrator
- InDesign
- After Effects
- Generative design techniques
- AI-assisted design tools
- Canva
- Digital asset organization
- Asset management
- Print production
- Pre-press preparation
- Asana
- Slack
- Zoom
- Outlook
- MS Word
- Creative content generation
Websites
Hobbies and Interests
- Playing Pokemon with my kids
- After dinner walks with my wife
- Cycling in nature
- Dinner parties with loved ones
Timeline
FULL TIME GRAPHIC DESIGNER/ BRAND MANAGER
LIVE NATION ENTERTAINMENT
05.2024 - 03.2026
FREELANCE DESIGNER
ANDREW ZAPPIN APPAREL DESIGN
09.2021 - 10.2021
FREELANCE DESIGNER
JAXI BEAR LOGO DESIGN
07.2021 - 08.2021
FREELANCE DESIGNER
LIVE NATION ENTERTAINMENT
08.2018 - 01.2021
Certificate of Achievement - Graphic Design, Digital Illustration
Santa Monica College