Accomplished professional with over 25 years of expertise in Adobe Software, specializing in Photoshop and Premiere. Recognized for a consistent record of delivering exceptional results through innovative problem-solving and hands-on application. Committed to continuous improvement and adept at leveraging industry trends to enhance project outcomes.
Overview
22
22
years of professional experience
Work History
CREATIVE SPECIALIST
Cardi International
Newtown, Pennsylvania
02.2017 - Current
Leveraged photography, creative design, marketing, and video production to craft compelling visual strategies, enhancing brand visibility and driving impactful campaigns.
Oversaw quality control to identify inconsistencies and malfunctions.
Researched latest trends in video production techniques and technologies.
Reviewed scripts and offered feedback on potential improvements.
Monitored social media trends and insights to guide content creation and strategy adjustments.
Collaborated with marketing team to develop creative campaigns and strategies.
Captured product images with digital cameras and lenses, using manual and automated settings.
Maintained up-to-date knowledge of photography trends, techniques, and equipment.
Uploaded digital images for editing, archiving and electronic transmission.
Founder and CEO
20DollarBeats LLC
01.2004 - Current
Oversee business strategy, including SEO, web design, content creation, product development, brand awareness, and daily operations to drive growth and efficiency.
Successfully transformed the business into a major brand, garnering recognition for unparalleled quality, innovative offerings, and exceptional customer service.
Developed strong critical thinking and problem-solving skills through challenging assignments and projects.
Creative Design Specialist, orchestrated compelling visual strategies, elevating the brand's market presence through impactful campaigns.
Managing business strategy, SEO, web design, content creation, product development, brand awareness, and operational tasks.
Pioneered the establishment of a thriving music instrumental business specializing in audio production, catering to diverse client needs and preferences.
Successfully transformed the business into a major brand, garnering recognition for unparalleled quality, innovative offerings, and exceptional customer service.
Negotiated contracts with vendors and suppliers for optimal pricing structure.
Recruited, hired and trained staff members to ensure that operational goals were met.
Creative Design Specialist
RJ Interactive
01.2010 - 01.2023
Founded and managed a web design and photography company, specializing in SEO and video/audio production services.
Assisted in creating content strategies for client websites based on SEO research.
Optimized organic posts by utilizing SEO tactics such as keyword research and link building.
Conducted keyword research to identify relevant terms and phrases for SEO campaigns.
Monitored website analytics data such as page views and bounce rate, to make improvements where necessary.
Designed, built and maintained websites using authoring or scripting languages, content creation tools, and digital media.
Implemented SEO best practices to improve website visibility and search engine ranking.
Developed e-commerce sites using platforms like Shopify and Magento, including payment gateway integration.
Creative Marketing and Design Specialist
01.2003 - 01.2008
Excelling in the role of Creative Marketing and Design Specialist, I made significant contributions to the success of 36 DVD franchise companies.
Through my comprehensive web design expertise, innovative logo designs, strategic SEO implementation, compelling print materials, and impactful marketing campaigns, I not only enhanced brand visibility and customer engagement but also fostered substantial growth within the franchise network.
Spearheaded strategic initiatives for web development, ensuring a robust online presence to reach a global customer base and facilitate seamless transactions.
Orchestrated the production of engaging and visually captivating videos, effectively showcasing product features and fostering brand engagement.
Driven continuous business growth and expansion into new markets.
Fostered strategic partnerships and collaborations with key stakeholders, amplifying brand visibility and market outreach.
Tech Support Manager
ASI Advertising Specialty Institute
01.2004
Development of innovative creative strategies within the support department, focusing on the creation of dynamic tutorials & animations
Researched current trends in animation techniques and technology to ensure projects are up-to-date.
Worked closely with composers to create soundtracks that complimented the visuals of an animation piece.
Facilitated cross-departmental collaboration between sales, marketing, tech support teams.
Supported IT department by providing basic tech support to students and staff.
Developed graphics, logos and layouts for product illustrations, company logos, and websites.
Maintained up-to-date knowledge of industry trends, standards and technologies related to UI and UX design.
Education
High School Diploma -
Bishop Egan HS
Fairless Hills, PA
06-1989
Skills
Collaborative Team Player
Accuracy in Execution
Analytical Problem Solving
Trustworthy Contributor
Confident Communication
Interpersonal Communication
Adobe Photoshop Expertise
Adobe Illustrator Expertise
Proficient in Premiere
Motion Graphics Proficiency
Proficient in Avid Pro Tools
Video Editing Proficiency
Web Development Skills
Strategic thinking
Marketing
Consulting
Entrepreneurial and innovative
Talent acquisition
Trends analysis
Customer focus
Growth mindset
Revenue generation
Strategic planning
Languages
English
Personal Information
Date of Birth: 08/30/71
Affiliations
Dog training: Enhancing canine behavior and building strong bonds between owners and pets
Cooking: Preparing diverse and creative meals, showcasing culinary skills
Relationship building: Strengthening interpersonal connections and fostering positive interactions
Boating and fishing: Navigating waters and enjoying recreational fishing experiences
Timeline
CREATIVE SPECIALIST
Cardi International
02.2017 - Current
Creative Design Specialist
RJ Interactive
01.2010 - 01.2023
Founder and CEO
20DollarBeats LLC
01.2004 - Current
Tech Support Manager
ASI Advertising Specialty Institute
01.2004
Creative Marketing and Design Specialist
01.2003 - 01.2008
High School Diploma -
Bishop Egan HS
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