Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ray Martinez

San Antonio,TX

Summary

Dynamic marketing leader with a proven track record at USAA, excelling in strategic planning and digital marketing. Spearheaded innovative campaigns that enhanced customer retention and engagement. Cultivated a collaborative team environment, driving continuous improvement and fostering creativity. Expert in database management, leveraging analytics to optimize performance and achieve business objectives.

Marketing professional with proven ability to drive strategic initiatives, enhance brand presence, and optimize campaign performance. Skilled in digital marketing, market analysis, and cross-functional team leadership. Adaptable to changing needs and focused on collaborative success. Known for delivering measurable results and fostering growth.

Overview

12
12
years of professional experience

Work History

Director, Marketing Operations

USAA
01.2018 - Current
  • Build strong relationships across marketing, business, technology and analytic stakeholders to enable data, capabilities, and channel execution for marketing.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Directed trade show participation, maximizing exposure for company products and services.
  • Implemented CRM solutions that improved customer retention rates while enabling more effective communication strategies.
  • Developed robust analytics framework to measure and report on campaign performance, guiding strategic adjustments and improvements.
  • Fostered culture of innovation within marketing department, encouraging experimentation with new marketing techniques and technologies.

Director, Campaign Management

USAA
01.2014 - 12.2017
  • Managed .
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
  • Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.

Education

MBA - Finance

University of The Incarnate Word
05-2004

Bachelor of Science - Biology

University of The Incarnate Word
San Antonio, TX
12-1999

Skills

  • Networking
  • Digital marketing
  • Strategic planning
  • Project planning
  • Database management
  • Innovation

Timeline

Director, Marketing Operations

USAA
01.2018 - Current

Director, Campaign Management

USAA
01.2014 - 12.2017

MBA - Finance

University of The Incarnate Word

Bachelor of Science - Biology

University of The Incarnate Word

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