Overview
Work History
Education
Skills
Affiliations
Certification
Timeline
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Ray Niford

Riverbank,CA

Overview

40
40
years of professional experience
1
1
Certification

Work History

Outdoor Sales/Marketing

Self-employeed
Riverbank
09.2024 - 09.2024

Supported Outside Sales Dealers with Outdoor Related items. Duties are as follows: Placing orders, merchandising, re sets for seasonal support, POS entry into sales systems. Duties also included seasonal buying and using demographics of area in order to maximize sales.

Duties also included making appointments and placing orders in advance of weekends in order to maximize sales. Communication with accounts discussing new products, price changes, and buy ins in anticipation of product outs is a necessity.

It is also important to have communication with the factories and the Representatives to changes within the industry. Support with POS products and new products ensures future orders.

Above all, communication is key with accounts which in turn leads to trust and support.

Outside Sales Representative

Tackle Tech
Riverbank
07.2022 - 09.2024

Outside Territory Sales. Responsible for 60 accounts based in the Sierras, Foothills, and Valley. Responsible for ordering, merchandising, POS data entry and price changes. Responsible for predicting product outs and ordering accordingly with dealers to ensure no product shortage while supply chain catches up. Personal goals were to attain growth of 10% to 20% each year, weather permitting. Plan by ordering ahead, so orders would ship and be received for weekend business. Make annual resets to departments to support higher-margin item sales and new products. Communicate with dealers and work together. The dealers success is my success....we grow together. Stay true to your word regarding sales and product information.

Manager

Men's Warehouse
Modesto, CA
05.2017 - 05.2021

Mange a $3.5 million store. Manage employees with training and sales support. Created Team Building Rewards for store employees as a reward for effort and sales success. Assisted in overseeing daily management duties. Responding to corporate needs and changes. Maintaining a low shrink and inventory within the margin of error. Support the community with promotional incentives. Follow through with customers booking weddings from day one to the final day before the wedding. Communication and support with assurance that their special day will be a success on our part.

Most notable event was A Night to Shine. This event supported by Time Tebow. This event is in support of people with special needs. A night where the families can enjoy their own prom with a date or the entire family. The smiles said it all when the young boys and men put on that tuxedo and pulled up to the event in a limo and treated like a rock star. Indeed the one time of the year we all looked forward to.

Manager

Jos A Bank
Livermore, CA
01.2015 - 05.2017

Store manager Jos A Bank fine men's clothier.

Duties included: All store Operations. Employee management. Trainings on products and customer interaction. Supporting local shows in advance of wedding and prom season. Weekly manager meetings with senior and vp's.

General Manager

Smalleys Wholesale
Oakdale
06.2007 - 10.2014

Oversee seven outside sales reps. provide accurate and timely information of products ordered, received and shipped. Provided pricing updates and information of changes in pricing and discontinued products. Supported all sales reps by assisting with sales and suggestions in the field with accounts. Assisted with strategies in maintaining a warehouse with product bin locations, account priority leads, employee efficiency.

Seasonal Buying supported with pre orders and planning was key to proper inventory levels. Having the best relationships with our factories was important to us along with supporting our factory reps. This lead to having an 85% fill rate with our accounts which was key to all our success.

Outside Sales Representative

Maschmedt & Associate
Riverbank, CA
11.1997 - 05.2004

Represented the Western 15 States. Factories supported:

DAIWA, ASP, STREN, STEARNS/MAD DOG, MOTOROLA, LEUPOLD, REMINGTON FIREARMS, THOMAS BOUYANT, P LINE, WENGER.

Duties included show support for trade shows and show leads. Territory responsibility and support for ISE San Mateo, ISE Sacramento, Pleasanton, Fred Hall. Areas of support for buying groups, such as NBS and Worldwide.

Most notable recognition was for ASP, Armament Systems and Procedures for managing all aspects of Law Enforcement Trainings. Trainings were conducted with local agencies as well as Federal agencies. In addition, six straight years of $1 million dollars in ASP Sales.

Consumer shows were supported by DAIWA. Notable Pro Staffers that I signed were Gary Dobyns, Nick Welton, and Doug Romano.

Territory Sales Representative

UNIVERSAL TELESCOPIC
San Bruno, CA
05.1993 - 10.1997

Longs Drugs Senior Manager

Longs Drug Store
Valley Springs, CA
05.1984 - 03.1993

Education

Associate of Arts - Administration of Justice

Delta College
Stockton
05-2002

Skills

  • Activity Coordination
  • Personnel Supervision
  • Event Planning
  • Equipment Setup
  • Customer Service
  • Teamwork and Collaboration
  • Friendly, Positive Attitude

Affiliations

time on the water fishing with my son is my happy place.

Certification

ASP sales and action awards.

Certified Firearms Instructor (DOJ)

Timeline

Outdoor Sales/Marketing

Self-employeed
09.2024 - 09.2024

Outside Sales Representative

Tackle Tech
07.2022 - 09.2024

Manager

Men's Warehouse
05.2017 - 05.2021

Manager

Jos A Bank
01.2015 - 05.2017

General Manager

Smalleys Wholesale
06.2007 - 10.2014

Outside Sales Representative

Maschmedt & Associate
11.1997 - 05.2004

Territory Sales Representative

UNIVERSAL TELESCOPIC
05.1993 - 10.1997

Longs Drugs Senior Manager

Longs Drug Store
05.1984 - 03.1993

ASP sales and action awards.

Certified Firearms Instructor (DOJ)

Associate of Arts - Administration of Justice

Delta College
Ray Niford