Ray Schillaci

Increased traffic to the website with bi-weekly reviews for the company. Developed series of articles including PIC of the Week (exploring first run films and streaming options) and Worth Reviving (reviews akin to revival theaters, exploring generations of films lost to certain age groups)..

• Wrote a number of objective reviews in conversational tone on the state of the movie and television industry and the various future platforms that are shaping both.
• Formed critical opinions based on personal knowledge, judgment and experience.
• Collaborated with industry contacts to receive advanced viewings of films.
• Submitted clear and final review articles to online publishers and review sites.
• Used digital media tools to aid in researching, writing and publishing reviews.
• Sourced and reviewed dozens of new indie films days following release.
• Communicated opinions via websites and film festivals.
• Sourced appropriate photos and graphics to accompany reviews.
• Reviewed new popular films to affirm film deserves popularity.
• Created personal film review website and submitted freelance reviews to various online publications.
• Collaborated with editors and other staff members to refine story angles and content.
• Attended press conferences and other media events to gather relevant information and quotes for stories.
• Covered special events including several years as MC of the International Phoenix Film Festival, Video Host of the International Santa Clarita Film Festival and breaking news with eye for detail and tenacious pursuit of important information.
• Participated in editorial meetings to discuss story ideas and content.
• Edited, proofread and fact-checked content for accuracy.
• Developed relationships with sources and contacts to gain additional insight.

Write one review per week that is both featured in a newspaper's entertainment section and website.

• Formed critical opinions based on personal knowledge, judgment and experience.
• Took notes during films, using visual memory and reflection to recall movie events.
• Used digital media tools to aid in researching, writing and publishing reviews.
• Sourced appropriate photos and graphics to accompany reviews.
• Collaborated with industry contacts to receive advanced viewings of films.
• Wrote numerous objective reviews in conversational tone on film and television platforms.
• Reviewed new popular films to affirm film deserves popularity.
• Developed relationships with sources and contacts to gain additional insight.
• Fact-checked breaking news headlines by performing background research.
• Researched and analyzed newsworthy events, trends and issues.
• Reported from field locations and wrote stories under tight deadlines.
• Collaborated with editors and other staff members to refine story angles and content.
• Covered special events including acting as MC of the International Phoenix Film Festival and breaking news with eye for detail and tenacious pursuit of important information.
• Attended press conferences and other media events to gather relevant information and quotes for stories.

Successfully sold advertising and marketing tools - paper, magazines and internet.

• Analyzed past sales data and team performance to develop realistic sales goals.
• Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
• Researched sales opportunities and possible leads to exceed sales goals and increase profits.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Exceeded sales goals by implementing aggressive sales programs and art design for clientele, overhauling processes and facilitating market development while growing three territories in less than two years.