RAYCHEL YU
Los Angeles,CA
Summary
Marketing, social media management, and sales professional with high focus in retail and brand operations. High proficiency and efficacy in social media, digital marketing, and general retail management emphasizing on building brand awareness and driving gross revenue utilizing high levels of creativity and networking.
Overview
7
7
years of professional experience
Work History
TERRITORY SALES LEAD
Node Vapor
01.2024 - Current
- Identified new business opportunities, developed relationships with key customers, and increased revenue.
- Conducted regular customer visits to evaluate performance, identify needs, and develop solutions to meet their goals.
- Maintained accurate records of customer accounts and updated the CRM system regularly.
- Provided training for sales staff on product knowledge, sales techniques, and other relevant topics.
- Planned and arranged store-based events to recognize patients and exhibit at trade shows.
DIRECTOR OF SOCIAL MEDIA
HARU Agency
01.2022 - Current
- Maximized quarterly growth in social media metrics by understanding KPIs - engagement rate, CTRs, follower count, etc
- Spearheaded creative direction with graphic designers, photographers, and production teams to develop compelling and engaging content to effectively market the brand's products within all digital platforms
- Collaborated and developed high level marketing campaigns with social media influencers and content creators to further expand brand awareness and value
- Reached out to and established positive relationships with influencers and local models to endorse the brand
- Utilized social media management software like CloudCampaign and SocialPilot to maximize engagement, maintain brand aesthetics, and increase follower count
SALES MANAGER/SOCIAL MEDIA COORDINATOR
Muji USA
01.2019 - 01.2021
- Maintained both FOH and BOH, optimizing effective sales strategies to hit weekly revenue goals
- Responsible for establishing creative visual merchandising layouts throughout sub departments within the business
- High competency within fast paced environment while demonstrating operational productivity
- Inventory management and intake - consolidation of incoming shipments, restock of pre-existing SKUs/updating sales floor of new items
- Worked with regional operators to discuss best marketing practices and new product launches set to release within the year
- Coordinated social media posts for new product launches and sales
- Managed team members' productivity - developed guidelines to help create a self sufficient system
INVENTORY MANAGER/SOCIAL MEDIA MANAGER
A Bathing Ape LLC
01.2018 - 01.2019
- Consolidated all shipments and inventory intakes while creating an organized system showing improvement and efficacy in operations
- Created data tracking system of all items, flagged inventory anomalies, organized invoices in correspondence to weekly shipments
- Maintained both FOH and BOH inventory upkeep, made general visual merchandising improvements to grow consumer interest
- Standardized overall inventory management and created effective SOPs to set guidelines and expectations on product upkeep
- Established relationships with influencers and celebrities, curating personalized packages for clients, for brand endorsement on digital platforms
- Designed, coordinated, and drafted weekly social media posts, announcing drops, events, and brand/artist collaborations
- Worked closely with the overseas marketing team to increase following on Instagram from 3.6M to 4.0M followers
Education
Associates - Business Marketing
MT. SAN ANTONIO COLLEGE
WALNUT, CASkills
- Strategic Management Skills
- Social Media Marketing Expertise
- Proven Revenue Generation
- Photography and Editing Expertise
- Relationship Management
- Post Optimization
- Social Media Copywriting
- Attention to Detail
- Brand development and awareness
- Visual design
Languages
English
Native/ Bilingual
Korean
Native/ Bilingual
Spanish
Limited
Japanese
Elementary
Timeline
TERRITORY SALES LEAD
Node Vapor
01.2024 - Current
DIRECTOR OF SOCIAL MEDIA
HARU Agency
01.2022 - Current
SALES MANAGER/SOCIAL MEDIA COORDINATOR
Muji USA
01.2019 - 01.2021
INVENTORY MANAGER/SOCIAL MEDIA MANAGER
A Bathing Ape LLC
01.2018 - 01.2019
Associates - Business Marketing
MT. SAN ANTONIO COLLEGE
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