Rayfield Russell
Glen Burnie,MD
Summary
Dynamic and results-driven marketing strategist with over 8 years of progressive leadership in brand management, digital innovation, and revenue acceleration. Proven ability to craft and execute integrated marketing strategies across diverse industries, aligning business goals with marketing execution. Recognized for driving market expansion, enhancing customer engagement, and fostering strategic partnerships. Experienced in managing high-performance teams and large-scale campaigns that deliver measurable ROI.
Overview
10
10
years of professional experience
1
1
Certification
Work History
MARKETING SPECIALIST
Urban One, Inc
Silver Spring, MD
11.2024 - Current
- Lead development and execution of integrated multimedia campaigns, incorporating radio, digital, social, and experiential channels to support regional and national advertisers.
- Partner with sales, programming, and production teams to ensure seamless campaign delivery and optimization.
- Manage client onboarding and campaign analytics, resulting in increased satisfaction and renewal rates.
- Utilize platforms such as Wide Orbit and V-Creative to streamline workflow and monitor campaign effectiveness.
SENIOR MARKETING MANAGER
Live! Casino & Hotel
Hanover, MD
09.2022 - 11.2024
- Directed all marketing initiatives for seven F&B outlets, resulting in a $2M increase in annual revenue through data-driven promotional strategies and brand alignment.
- Launched social media and influencer campaigns that boosted engagement by 35% and significantly increased foot traffic.
- Developed omni-channel content strategies and CRM campaigns, enhancing guest loyalty and customer lifetime value.
- Led external agency collaboration for newsletters and creative assets, growing lead generation by 18% YoY.
MARKETING SPECIALIST
BeMore Innovations
Baltimore, MD
07.2021 - 09.2022
- Executed comprehensive content marketing and paid media strategies across LinkedIn, Facebook, and Instagram, driving a 34% lift in brand reach.
- Established KPI frameworks and reporting dashboards to monitor and improve campaign performance.
- Mentored a marketing team to improve workflow efficiency and on-time campaign delivery.
ACCOUNT EXECUTIVE
Urban One Radio
Philadelphia, PA
07.2019 - 04.2021
- Strategized and launched high-impact ad campaigns, generating a 25% YoY increase in advertising revenue.
- Maintained and expanded a portfolio of $1.5M in client business through tailored marketing solutions.
- Collaborated on experiential marketing activations, achieving 20% ROI and enhanced community engagement.
MARKETING SPECIALIST
Fox Networks Group (Fox 29)
Philadelphia, PA
05.2018 - 07.2019
- Created and executed integrated media campaigns supporting local programming and advertiser growth.
- Enhanced brand visibility through PR initiatives, community outreach, and social content strategy.
- Secured strategic partnerships and sponsorships, increasing event revenue and brand equity.
ACCOUNT EXECUTIVE
Entercom Radio
Philadelphia, PA
09.2015 - 04.2018
- Developed custom media solutions for regional clients, generating $500K+ in new business annually.
- Coordinated with cross-departmental teams to deliver successful multi-channel advertising programs.
Education
MBA - Business Administration
University of Maryland Global Campus
Silver Spring01.2023
BA - Media Studies and Production
Temple University
Philadelphia, PA01.2015
Skills
- Integrated Marketing Strategy
- Revenue Growth & ROI Optimization
- Digital & Social Media Marketing
- Strategic Partnerships & Sponsorships
- Campaign Analytics & Performance
- Cross-Functional Team Leadership
- Client & Stakeholder Engagement
- Brand Development & Positioning
- Event Marketing & Activation
- Marketing Automation Platforms
Certification
- Google Ads Certified
- Google Analytics Certified
- HubSpot Inbound Marketing
- Meta Digital Advertising
- Risk Management Certification
Timeline
MARKETING SPECIALIST
Urban One, Inc
11.2024 - Current
SENIOR MARKETING MANAGER
Live! Casino & Hotel
09.2022 - 11.2024
MARKETING SPECIALIST
BeMore Innovations
07.2021 - 09.2022
ACCOUNT EXECUTIVE
Urban One Radio
07.2019 - 04.2021
MARKETING SPECIALIST
Fox Networks Group (Fox 29)
05.2018 - 07.2019
ACCOUNT EXECUTIVE
Entercom Radio
09.2015 - 04.2018
MBA - Business Administration
University of Maryland Global Campus
BA - Media Studies and Production
Temple University
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