Rayfield Russell
Glen Burnie,MD
Summary
Innovative senior marketing leader with a proven track record in driving revenue optimization, digital marketing transformation, and omni-channel marketing. Adept at aligning marketing strategies with business objectives to deliver measurable results. Expertise in strategic partnerships, market penetration strategies, stakeholder engagement, and leading diverse teams to achieve organizational goals. Recognized for spearheading transformative initiatives that enhance brand visibility and profitability.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Marketing Manager
Live! Casino & Hotel
09.2022 - Current
- Orchestrated marketing operations for seven F&B outlets, aligning campaigns with brand strategy and driving a $2M total increase in yearly revenue
- Spearheaded social media initiatives, achieving a 35% boost in engagement and audience growth
- Engineered comprehensive marketing strategies, elevating brand visibility and customer retention
- Pioneered strategic partnerships with agencies to optimize newsletters and digital content, increasing lead generation by 18%
Marketing Specialist
BeMore Innovations
07.2021 - 09.2022
- Designed and executed social media campaigns on Facebook, LinkedIn, and Instagram, expanding brand awareness by 34%
- Fostered long-term client relationships, achieving a 90% retention rate
- Mentored a team of three junior marketers, improving campaign delivery timelines by 20%
Account Executive
Urban One Radio
07.2019 - 04.2021
- Developed strategic marketing campaigns, achieving a 25% growth in ad revenue
- Managed client portfolios worth $1.5M, ensuring exceptional service and alignment with marketing objectives
- Orchestrated live events, securing sponsorships and delivering 20% ROI for clients
Marketing Specialist
Fox Networks Group (Fox 29)
05.2018 - 07.2019
- Acquired new clients and enhanced brand presence, increasing sales by 18%
- Managed monthly budgets, optimizing spend for maximum efficiency and impact
- Negotiated sponsorship deals that increased event revenue
Account Executive
Entercom Radio
09.2015 - 04.2018
- Built and nurtured relationships with advertisers, driving $500K in new business
- Developed integrated marketing campaigns, delivering revenue increases for my key clients
Education
MBA - Business Administration
University of Maryland Global Campus
01.2023
BA - Media Studies and Production
Temple University
01.2015
Skills
- Revenue Optimization
- Digital Marketing Transformation
- Omni-Channel Marketing
- Strategic Partnerships
- Market Penetration Strategies
- Stakeholder Engagement
- Social Media Strategy
- Project Leadership
- Client Retention
- Event Marketing
- Data-Driven Decision Making
Certification
- Google Ads
- Google Analytics
- HubSpot
- Meta Advertising
- Risk Management
Timeline
Senior Marketing Manager
Live! Casino & Hotel
09.2022 - Current
Marketing Specialist
BeMore Innovations
07.2021 - 09.2022
Account Executive
Urban One Radio
07.2019 - 04.2021
Marketing Specialist
Fox Networks Group (Fox 29)
05.2018 - 07.2019
Account Executive
Entercom Radio
09.2015 - 04.2018
BA - Media Studies and Production
Temple University
MBA - Business Administration
University of Maryland Global Campus
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