Raylene Horton
Texarkana,AR
Summary
Seasoned Sales Specialist with 10+ years of exceptional success in the senior living industry. Proven track record in exceeding sales goals, growing business, and expanding referral partners. Accomplished in collaborating with referral sources, converting leads, and managing customer relationships management (CRM) systems. Highly skilled at successfully closing sales, coaching new hires, and utilizing exemplary sales strategies.
Overview
20
20
years of professional experience
Work History
Divisional Sales Specialist
Holiday by Atria
06.2023 - Current
- Worked closely with General Manager/Executive Directors to implement marketing strategies to meet or exceed sales goals.
- Averaged 6 move ins per month.
- Hosted marketing events, on and off site, to drive professional, personal, and resident referrals.
- Pursued all potential leads, exceed speed to lead goals, updated and managed CRM system.
- Worked closely with professional referral sources-A Place For Mom, Caring.com.
Community Liaison
Dierksen Hospice
11.2022 - 06.2023
- Determined primary decision makers and proactively built positive, solid working relationships with members of the medical community and partners
- Promoted Hospice's patient care service through regular visits in a manner that illustrated and reflects the Hospice's quality of care and unique capabilities
- Made regular, planned calls to secure new referrals, build census, and meet established goals on new and existing, referring physicians; facilities; case managers discharge planners and social workers in hospitals and skilled nursing facilities; and other health care providers
- Conducted initial meetings with patients and families giving an overview of hospice service and philosophy and obtains consents for care.
- Networked with local organizations, leaders, and consumers, resulting in establishment of new and lasting partnerships and relationships.
Community Sales Manager
Holiday by Atria
06.2021 - 11.2022
- Pursued all potential leads, updated and managed CRM system.
- Worked with professional referral sources-A Place For Mom, Caring.com, etc.
- Closing an average of 35% of leads.
- Averaged 6 move ins per month.
- Managed and conducted successful on-site special events and activities to drive tours and education on benefits of community
- Effective closing techniques to drive revenue in assigned community
- Regional Mentor-trained and mentored new Sales Manager within assigned region.
Regional Sales Specialist
Enlivant
11.2019 - 06.2021
- Worked within assigned area to drive referrals while educating local healthcare professionals.
- Pursued all potential leads, updated and managed CRM system.
- Effective closing techniques to drive revenue in assigned communities.
- Overcame obstacles during pandemic to ensure move in goals were met.
- Brought in four new customers to maintain sustainable revenue streams.
Regional Sales Specialist
Holiday Retirement
07.2014 - 11.2019
- Community Sales Leader in Little Rock, AR, averaged 6 leases per month, bringing the community from 70% occupied to 100% occupancy.
- Community Sales Leader in Texarkana, Tx, brought the community to 100% occupancy before being promoted to Sales Specialist for the DFW area.
- Generated, cultivated, and maintained referral relationships with professional and healthcare organizations.
- Increased awareness and knowledge of the community with key decision makers.
- Pursued all potential leads, updated and managed CRM systems.
- Hosted successful special events and activities to drive on site tours and education on benefits of the community.
- Explained rental agreement to ensure a clear understanding of resident commitments.
- Negotiated incentives and terms of rental agreement with prospective residents.
- Training - trained new hires on company sales procedures, conversion and closing techniques, outreach marketing, and business plans.
Community Relations Counselor
Clarity Pointe Little Rock
02.2014 - 07.2014
- Networked with area professionals, including but not limited to hospitals, physicians, home health agencies, senior housing communities, and local senior networking groups.
- Developed and implemented special events/presentations targeted at community education of new start up memory care center.
- Served as representative with referral sources and other public contacts.
- Track referrals and leads in CRM software.
Regional Property Manager
Taliafaro, Inc
10.2012 - 07.2013
- Responsible for maintaining the integrity of the physical asset while maximizing returns of HOME Funds for 128 unit property in LA
- Responsible for ensuring compliance with state HOME funds regulations and preparing the property for state audit and physical inspection.
Regional Director
RichSmith Management, LLC
02.2005 - 04.2012
- Responsible for lease up and stabilization of 15+ apartment communities in AR, LA, & MS
- Create and implement marketing plans, including collateral materials, outreach marketing, advertising, and market studies
- Set many company leasing records, filing 64 unit per month to hit projected occupancy goals for perm financing
- Responsible for hiring and training 40+ employees
- Approved and monitored rental rate increases
- Reviewed and developed property management plans and operating budgets for assigned properties
- Conducted formal site inspections of building interior and exterior.
- Participated in promotional opportunities and onboarding of new accounts.
Education
Real Estate
Texarkana Community College
Texarkana, TxSkills
- Customer Satisfaction
- New customer acquisition
- Creative Problem Solving
- Sales force training
- Personal and professional integrity
- Relationship selling
- Client Relations
- Needs Assessment
- Inquiry Handling
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Divisional Sales Specialist
Holiday by Atria
06.2023 - Current
Community Liaison
Dierksen Hospice
11.2022 - 06.2023
Community Sales Manager
Holiday by Atria
06.2021 - 11.2022
Regional Sales Specialist
Enlivant
11.2019 - 06.2021
Regional Sales Specialist
Holiday Retirement
07.2014 - 11.2019
Community Relations Counselor
Clarity Pointe Little Rock
02.2014 - 07.2014
Regional Property Manager
Taliafaro, Inc
10.2012 - 07.2013
Regional Director
RichSmith Management, LLC
02.2005 - 04.2012
Real Estate
Texarkana Community College
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