Summary
Overview
Work History
Education
Skills
Timeline
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Raymd MARTHERUS

Raymd MARTHERUS

Whittier,CA

Summary

Seeking to use my expertise and knowledge within a company with growth. Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.

Overview

19
19
years of professional experience

Work History

Marketing Director

Lassens Natural Foods and Vitamins
01.2015 - Current
  • Created a marketing program to facilitate the 12 locations
  • Established new avenues of marketing growth to benefit both Lassens and the vendors
  • Executed a vendor subsidized marketing program growth
  • In-store and digital marketing material
  • Procured, designed and marketed Lassen's private label program
  • Oversee and manage the art department
  • Designed and executed growth building GOOGLE ads, including display, search and smart campaigns with an average 10% click rate
  • Created and manage email strategy resulting in a consistent 35% open rate
  • Built a ground up loyalty program to 100,000+ subscribers
  • Built strong relationships with industry professionals and influencers.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Conducted market research to identify new opportunities and target markets.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Marketing Director

Erewhon Natural Foods
11.2012 - 01.2015
  • Developed, designed and implement marketing and sales campaigns
  • Evaluated target markets and created executable marketing strategies
  • Managed all phases of social media presence including website, Facebook, Twitter, LinkedIn and Instagram
  • Built strong relationships with industry professionals and influencers.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Created content and promotional materials to drive engagement and conversions.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
  • Created innovative strategies to drive customer engagement.

Marketing Manager

Sysco Food Services of Los Angeles
01.2005 - 02.2012
  • Conducted business to business field calls and presentations\to increase sales potential
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Recruited and hired capable team members to add value and diverse skills set to marketing department.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.

Education

Bachelor of Science - Business Administration

Cal Poly

Bachelor of Arts - Marketing

California Polytechnic University of Pomona
Pomona

Skills

  • Campaign Development
  • Communications Management
  • Market Tracking
  • Key Decision Making

Timeline

Marketing Director

Lassens Natural Foods and Vitamins
01.2015 - Current

Marketing Director

Erewhon Natural Foods
11.2012 - 01.2015

Marketing Manager

Sysco Food Services of Los Angeles
01.2005 - 02.2012

Bachelor of Science - Business Administration

Cal Poly

Bachelor of Arts - Marketing

California Polytechnic University of Pomona

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Raymd MARTHERUS