Accomplished sales and leadership professional effective in developing, implementing and achieving sales and marketing objectives. Excels in developing a strong corporate culture that encourages professional growth through communication, mentoring and leadership.
Overview
29
29
years of professional experience
Work History
National Sales Manager
Wet Sounds
11.2019 - 05.2025
Responsible for the U.S. Aftermarket sales
Analyze markets, develop and implement sales objectives and strategies to increase market share with existing dealers, new business, and alternative channels of distribution
Developed Dealer Programs
2020-Created National Data Base of prospects of Mobile Marine dealers, Car Audio, Powersports and Golf Cart channels Coached sales team in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Managed national sales programs, supervised 14 sales representatives and evaluated KPIs for growth opportunities.
Attended events, training seminars, and manufacturer product showcases.
Trained and developed exceptional sales leaders.
Analyzed industry trends to maintain a competitive edge in pricing strategies and product offerings.
Met with customers to give sales presentations, negotiate contracts and promote services.
Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
Predicted shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition.
Increased market share by identifying untapped markets and devising tailored strategies to target them effectively.
Developed comprehensive training programs for new hires which resulted in reduced ramp-up time and improved productivity.
Eastern Regional Sales Manager
Wet Sounds
08.2018 - 10.2019
Responsible for the Eastern United States Aftermarket sales
Developed and executed growth strategies for each of the 10 East Coast territories and 16 salesmen focusing on Powersports, Golf Cart and Marine categories.
Cultivated a culture centered around trust, professionalism and accountability with independent sales teams along with direct salesmen
Travel with each sales representative
Created training modules on Planning Travel and Preparing for Sales Call
Led regular sales meetings to review performance metrics, discuss ongoing initiatives, and address any challenges faced by team members, fostering an environment of open communication and collaboration.
Mentored junior team members on best practices for sales success, cultivating a culture of professional development within the organization.
Participated in sales calls with direct and independent sales reps to strengthen customer relationships and uncover possible opportunities for growth.
Held one-on-one meetings with sales team members to identify selling hurdles and offered solutions to overcome the challenges.
Principal
INTEGRITY MARKETING GROUP
01.2009 - 01.2018
Represented and managed the growth of 6 high end Car Audio and 3 Powersports brands in the Southeast and Florida
7/2009-12/2009- Increased ARC AUDIO sales by over $80,000
2010- ARC AUDIO Rep Firm of the Year 2010
4/2010-12/2012- Increased Wet Sounds sales over $400,000
12/2010 – 2014 - Increased FOCAL sales over $480,000
2011-2016 – Top 3 Finalist in 12-volt Industry Rep and Rep Firm of the Year
2011- 2015 – Increased HushMat sales $200,000
2011-2016 – Finalist for 12 Volt Industry Sales Rep and Rep Firm of the Year
2011 – 07/2018 – Increased ELETTROMEDIA USA sales over $00,000
2012 – Increased H&H Powersports Helmet existing dealer base 50%
2013 – ALPINE / CMA Rep of the Year
2014 – ARC AUDIO Rep of the Year
2016 – Most Improved Territory – ELETTROMEDIA USA
2017 - Most Improved Territory – Hybrid Audio Technologies
Eastern Regional Sales Manager
Memphis Car Audio & Fulmer Motorcycle Helmets
11.1999 - 06.2009
1999 – 2001 Territory Sales Manager/Responsible for training new sales reps
2000 – 2009 Develop and execute growth strategies for underperforming territories in the U.S. market
2001 - 2009 Eastern Regional Sales Manager
2000 - 2009 Million Dollar Club
1999 - 2005 U.S. Leader in Sales Penetration for Memphis Car Audio & Fulmer Helmets
2001 - 2005 U.S. Leader in Sales Penetration for Memphis Connection
2001 - 2009 Responsible for 14 territories on the East Coast while managing a small territory.
2000 - 2008 Qualified for Annual Sales Incentive Trip
Developed training modules on How to Build a Territory, Out Selling and Out Servicing the Competition and Anatomy of a Sales Call
Territory Sales Manager
Marketing Technology Group
02.1996 - 11.1999
1996-1998 Million Dollar Club with JL Audio and Precision Power
1996 - 1998 Highest sales increase with JL Audio, Diamond Audio, Precision Power, Parasound, Jamo and Harmon Kardon
1996-1998 – Highest percentage of JL Dealers to maximize Dealer Rebate Program is the U.S.
Provided exceptional support to existing customers, leading to increased repeat business.
Increased sales revenue by developing and implementing strategic territory plans.
Introduced new sales techniques and tools, resulting in increased efficiency and productivity among team members.
Carefully analyzed data to determine most effective sales strategies.
Built relationships with customers and community to establish long-term business growth.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Education
No Degree - Psychology
East Carolina University
Greenville, North Carolina, NC
Skills
Strong Leadership qualities
Goal Oriented
Ability to build strong business relationships
Solution Based Problem Solver
Excellent Communicator
Highly motivational and focused
Excels in Team building, development, and working through people to achieve goals