RAYMOND BAILEY
Westfield,IN
Summary
STRATEGIC SALES EXECUTIVE: Respected, enthusiastic, driven and passionate about sales. With more than 20 years of experience in developing and maximizing inside and outside sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in sales & marketing strategies, product promotion and new account building in emerging markets. Successful record of expanding network connections through persuasive brand penetration.
Overview
22
22
years of professional experience
Work History
REGIONAL SALES DIRECTOR
CDK Global Inc./ ELEAD CRM
Indianapolis, IN
04.2017 - Current
- Responsible for acquiring new business, strengthening and influencing key automotive dealer relationships In Indiana, Ohio and Western NY.
- Identify potential opportunities in Sales & Service Departments by studying current software.
- Create activity by cold-calling General Managers of competitive accounts daily.
- Develop an overall sales plan and forecast sales results for both the short and long term.
- Create a viable solution by making an initial presentation; explaining product and CRM enhancements and additions as well as closing Dealer Principals, General Managers.
- Accountable for generating significant revenue and profit growth utilizing a disciplined and process-oriented approach.
- Understand industry segments and keeps abreast of competitor developments in the market and/or territory.
- Develop a comprehensive understanding of ELEAD CRM products and their functions.
- Established 110 new accounts worth over $2,633,400 annually.
TRUSTED DEALER ADVISOR
CHARGE FORWARD GROUP
Cincinnati, OH
01.2014 - 04.2017
- Responsible for the selling of direct mail ad campaigns for customers that are In need of response oriented advertising.
- Established and maintained new accounts representing more than $1,800,000 in new client business.
- Initiated and developed advertising strategies for 15 of Automotive News Top 100 Companies, including Germain Motors Co, Bob Rohrman Auto group, Asbury Automotive, Rick Case Automotive group, Jeff Wyler Automotive and Bobby Rahal Automotive.
- Implement and plan strategic market strategy to increase new client development in local territory.
- Maintain current working knowledge of marketing principles and strategies, consumer legislation, Automotive technology, and laws and regulations impacting the marketing function and Automotive industry.
- Exceeded regional annual sales target by 53%.
- Created and launched new online marketing strategies that resulted in 32% sales increase.
- Contacted customers by phone and email in response to inquiries.
- Built relationships with customers and the community to establish long-term business growth.
DIRECTOR OF INTERNET MARKETING
ROYAL UNITED MORTGAGE FINANCIAL
Indianapolis, IN
01.2009 - 01.2013
- Responsible for reporting directly to the COO and VP of Purchase.
- Created, executed and oversee the developing and managing internet marketing strategy for one of the top national mortgage banks in the US.
- Build strategy focused on increasing natural search engine traffic, lowering pay-per-click ad costs, lead conversion.
- Develop online awareness and building of online brand.
- Accountable for the day-to-day management of current social media.
- Conceived, created and managed development of lead generating sites.
- Proficient in HTML,CSS, PHP, Salesforce and website development.
- Trained all incoming sales team members.
- Reviewed operational records and reports to project sales and determine profitability.
CO-FOUNDER / SALES MANAGER
ROYAL UNITED FINANCIAL/AUTOBOOK NOW.COM LLC
Indianapolis, IN
- Conceptualized and implemented web based lead generation program with the goal to generate targeted, qualified leads for franchised auto dealers.
- Created, executed and oversaw the strategic marketing efforts for site launch.
- Developed brand, designed marketing programs, and created training/sales collateral.
- Recruited, developed and motivated 10 member outside sales team.
- Conducted market research to support the business idea.
- Orchestrated e-marketing strategy including financial forecasts, sales projections and ROI analysis.
- Conceived, created and managed new client development program that increased customer base by 50% over the last two years of employment.
- Supported the sales team in writing proposals and closing contracts.
NATIONAL MARKETING MANAGER
G&A MARKETING
Cincinnati, OH
07.2002 - 03.2008
- Develop and execute marketing plans including advertising and sales promotion campaigns, public relations, market research and competitive analysis to promote branch services.
- Manage and directs the direction of the marketing, advertising, and public relations functions of the branch.
- Manage marketing strategies and techniques to include digital marketing, social media, search engine optimization, etc.
- Establish a framework to measure the effectiveness and ROI of various marketing and media efforts based on best practices in the industry.
- Develop good working relationships with internal and external clients and business partners to ensure commitments are communicated, understood and accomplished.
- Develop and manage approval of Marketing and Media budget.
Regional Manager
MICROSOFT CARPOINT/DRIVEOFF.COM
Denver, CO
02.1999 - 05.2002
- Integrated new business development of a leading online automotive service to auto dealer divisions.
- Accountable for building a dealer network in Indiana, Illinois, Michigan, Missouri, and Oklahoma.
- 2 in the nation, out of 12 Regional Sales Managers, achieving a 131% of sales goal during the fiscal year of 2000.
- Successfully managed territorial relationships contributing to 938 new accounts and 2.1 million annually in revenue to the Corporation.
- Results include a client attrition rate of less than 3% annually.
- Recognized as a top sales performer while achieving a 38% increase in new business over a six-month period in 2000.
Education
Bachelor of Science - MARKETING, Marketing and Advertising, Communications and Psychology
Ashland University
Skills
- Accomplished high-performing salesperson
- Consummate teammate
- Analytical problem solver
- Strong interpersonal skills
- Advanced Salesforcecom /HubSpot user
- B2 to B2 s
- New business development
- National accounts management
- Sales processes
- Automotive knowledge
- Goals and Performance
- Territory Management
- Business Development and Planning
- Sales presentations
- Time management
- Solution selling
Additional Information
- Member of PHI DELTA THETA Club Recipient of, SWIMMING Scholarship 4 year All- American USA Triathlon All-American 2013,14,15,16 .
Timeline
REGIONAL SALES DIRECTOR
CDK Global Inc./ ELEAD CRM
04.2017 - Current
TRUSTED DEALER ADVISOR
CHARGE FORWARD GROUP
01.2014 - 04.2017
DIRECTOR OF INTERNET MARKETING
ROYAL UNITED MORTGAGE FINANCIAL
01.2009 - 01.2013
NATIONAL MARKETING MANAGER
G&A MARKETING
07.2002 - 03.2008
Regional Manager
MICROSOFT CARPOINT/DRIVEOFF.COM
02.1999 - 05.2002
CO-FOUNDER / SALES MANAGER
ROYAL UNITED FINANCIAL/AUTOBOOK NOW.COM LLC
Bachelor of Science - MARKETING, Marketing and Advertising, Communications and Psychology
Ashland University
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