Serviced-focused General Manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths.
Overview
32
32
years of professional experience
Work History
GM- OPERATING PARTNER
Lasso Auto Group
04.2024 - Current
Delivered exceptional customer experiences through personalized service offerings tailored to individual preferences.
Fostered a positive work environment to improve team morale and productivity levels.
Reduced costs with thorough budget analysis and strategic financial planning.
Streamlined operations for increased efficiency by identifying areas of improvement in workflow processes.
Established an effective website structure to improve SEO results and attract more visitors.
Selected pre-owned cars to effectively generate sales and enhance lead intake.
GM
PARKWWAY FAMILY MAZDA
11.2022 - 08.2023
Immediate turnaround of a completely fractured store
Rebuilt inventory, culture and employee satisfaction over a period of 6 months
Acquired New vehicle inventory out of market as turn rate was so poor, allocations were nonexistent
Improved turn rate from 30% to 64% against a district penetration of 58%
Vastly retooled reconditioning cycle times, cost structure and used vehicle acquisitions to improve GPU and total gross for the store
Mazda MBEP scores in Sales were above district and zone
Service improved through retargeting customer base in ASA.
GM
ROUND ROCK HONDA - PENSKE AUTOMOTIVE GROUP
12.2020 - 11.2022
Outstanding performance for two years with inventory limitations and an added Honda point
Maintained #2 spot YTD in district while competing with new Honda store
91% turn rate with 74% presale pipeline
Dominant Certified preowned performance to exceed monthly budget every month
Both CSI and CSE ended green EOY.
GM
SPRING BRANCH HONDA- PENSKE AUTOMOTIVE GROUP
03.2016 - 11.2020
General Manager March 2016- November 2020
Increased RSE in declining market while maintaining budgeted gross profit
Increased Market share YOY for three consecutive years, most recently with added OEM competition
Consistently achieved and exceeded expected CSI and CSE scores
Implemented effective personnel selection and training strategies to optimize employee and customer satisfaction.
Contributed to establishing company culture that achieved Automotive News Top 100 Dealers recognition for three consecutive years; 2015, 2016, and 2017.
GSM
SPRING BRANCH HONDA - PENSKE AUTOMOTIVE GROUP
02.2014 - 02.2016
Effectively engaged in high performance sales performance
Managed 5 Sales Managers and 25 salespeople to provide exceptional customer service
Effectively hired and or promoted entire Management Staff
Managed inventories and advertising resulting in better flow to the bottom line
Hired the entire finance management team and assisted in increasing PVR totals with high level compliance
Actively involved in wholesale management
Involved in all aspects of day-to-day business operations relating to sales effectiveness
Committed to customer satisfaction and retention.
Self-motivated, with a strong sense of personal responsibility.
FINANCE DIRECTOR
RUSSELL AND SMITH HONDA
01.2013 - 01.2014
Completely revamped finance department processes and personnel to achieve the highest PVR in the store's history
Engaged in daily sales meetings and hiring processes
Presided over all Finance management duties to include CIT, Deal Flow, and PVR management
Enabled the store to achieve increased market share by increasing overall finance profits allowing for increased flexibility in vehicle pricing
Helped the store to achieve #1 volume in the Houston market 4 out of 12 months during the 2013 calendar year.
FINANCE DIRECTOR-GSM
MCDAVID HONDA HOUSTON - ASBURY AUTOMOTIVE GROUP
05.2006 - 12.2012
Effectively increased finance production from a level of 1000 PVR to 1900 PVR over a span of 7 years
Directed and built the #1 finance department relating to PVR with Asbury automotive
Provided continuous training for finance managers on how to effectively offer all optional benefits and options to customers in a full disclosure manner while setting attainable yet super star performance goals
Encouraged a mutually equitable relationship with OEM captive lenders while enhancing stores approval rate to a 93% approval ratio
Fully engaged in daily CIT meetings with staff while keeping CIT or contracts in transit below 10 days.
FINANCE DIRECTOR
GOODSON HONDA HOUSTON PENSKE AUTOMOTIVE GROUP
12.2003 - 04.2006
Trained existing staff to increase finance control and cash conversion allowing the store to capture 80 percent of all incoming deals
Helped drive finance department to a PVR of 1700 per copy on a continuous basis by employing a healthy behavior driving patterned pay plan
Maintained a fluid and low CIT
Help install and design a 'Menu' system offering 100 percent of available products.
FINANCE DIRECTOR
CHAMPION DEALERSHIPS
12.1992 - 01.2003
Started sales career as a salesperson and was promoted to assistant sales manager in 1994
After a brief stint as a closing manager, I moved to finance and maintained an average PVR of 1400 per copy at Acura store
In summer 1997, was moved to multi-franchised store 'Chrysler-Plymouth Jeep Eagle Hyundai Isuzu' as finance production manager and in 2001 was promoted to Finance Director of all 6-brand franchise stores, which included servicing over 500 new and used customers per month
During that time, I enjoyed many accomplishments, which included highest PVR imports for Imports-Chrysler in 2002-03.
Education
Graduate - Dealership Operations
National Automotive Dealer Academy
McLean, VA
10.2017
Skills
Excellent communication skills resulting in team building and positive results
Effective leadership, inspiring as many as 105 employees to be the best
Process and goals driven
32 years of effective management experience in both sales and service management
Strategic Planning and Budgeting through proper analysis of all sales opportunities
Asset management and control
Extensive sales effectiveness with high-level performance achievements
Exceptional relationships with OEM manufacturer
Stable and consistent behavior consistent with Managerial Leadership
Helped build an award-winning dealership to include high employee satisfaction and customer engagement.
Earned Honda's Council of excellence award 5 consecutive years.
Helped improve overall employee satisfaction through consistent coaching and affirmation of sales staff while hiring and developing new talent within Spring Branch Honda (2014).
Improved front-end profit erosion while maintaining a healthy finance department (2014-2015).
Helped improve Lease penetration numbers from 7% to 13%, which will result in future return to market business.
Operated within the set guidelines from executive management related to processes and procedures.
Attained the number one PVR store in Penske Auto Group with an all-in PVR of 1300 per retail (2014).
Attained the #1 producing PVR Asbury Automotive store years 2007-2012 with an all-in PVR post compensation and chargebacks of 1910 per retail.
Attained American Honda Financial Council of Excellence Award 2010-2019.
Attained Highest finance penetration with captive lender among 14 Honda dealers. American Honda Finance Corporation 2004-2015. Ranked 2nd in 2020 YTD.
Attained number one multi franchise store with an all-in PVR of 1500 per retail. Champion Dealerships 2003.
References
Ricardo Moreno, Group 1- Market Director, 214-923-1321