RAYMOND DOOLEY

• Lead global marketing for the world’s largest LGBTQ+ media nonprofit, overseeing digital, content, and go-to-market strategy across internal teams and partner campaigns.
• Aligned Marketing with Sales Enablement to support Corporate Partnerships and Fundraising Strategy, drove $12.7M incremental revebue in 7 months
• Surpassed FY24 revenue goals by 129% through digital innovation and cross-platform strategy.
• Modernized brand architecture and audience segmentation; introduced CRM, and performance tracking systems.
• Directed campaigns with Delta, Netflix, Google, the NFL, and Spotify, scaling reach and cultural impact.
• Shaped the national narrative through earned media, social media, and experiential marketing.
• Developed integrated GTM campaigns across digital, social, events, and content to drive mission awareness and partner value.

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Modernized digital consumer products, including streaming audio and podcasts, while developing B2B CRM strategies.

• Oversaw comprehensive B2B marketing strategy, branding, and sales enablement for $3.75 multiplatform audio entity.
• Established first enterprise LinkedIn strategy, generating $14M in pipeline and $8M in closed revenue within 30 days.
• Expanded client database by 52% and increased inbound leads by 33% through targeted demand generation.
• Enhanced win rates by 71% via cross-functional collaboration among Sales, Data, and Marketing teams.
• Partnered with Oracle to optimize CRM systems and implement data-driven B2B marketing comms.

• Established Roku’s first DSP and political advertising business, generating over $750M in revenue within 12 months.
• Developed comprehensive branding, marketing, and content strategies to enhance engagement and establish thought leadership.
• Collaborated with cross-functional teams to refine go-to-market frameworks and facilitate product launches.
• Partnered with Walmart, Instacart, Shopify, and Kroger to expand shoppable streaming solutions.
• Led international team across six markets, reducing customer acquisition costs by 16% and accelerating time-to-market by 21%.

• Doubled network revenue to $550 million within three years.
• Led across-functional team of 45 to successfully rebrand truTV as a top-ten cable network.
• Revamped B2B marketing and experiential strategy, boosting CPMs and partner engagement.
• Achieved recognition with Grand Clios, Shortys, Promax, and Golden Trailer Awards for innovative marketing campaigns.

• Orchestrated the transition to an ad-supported model at Sundance Channel, enhancing marketing and sales efforts.
• Introduced operational frameworks and GTM strategies during Sundance Channel's strategic evolution.
• Directed brand refresh initiatives, aligning creative and product strategies to support ratings-based models.
• Spearheaded branded integrations, forming a premium content partnership with Jaguar for luxury market penetration.
• Crafted strategic marketing plans to elevate brand engagement and visibility.
• Guided cross-functional teams in executing integrated marketing campaigns with precision.
• Conducted market research to unveil consumer trends and emerging needs.

• Oversaw brand marketing for flagship IPs, driving franchise growth across TV, DTC, and partnerships.
• Drove launch of Nickelodeon's online gaming strategy and DTC retail, generating over $5M in annual revenue.
• Developed global strategies for SpongeBob SquarePants, Teenage Mutant Ninja Turtles, and Degrassi franchises.
• Launched multiplatform campaigns with partners like Bank of America and Target to enhance youth financial literacy.
• Led strategic initiatives that improved operational efficiency across multiple departments.
• Established and enforced company-wide policies to ensure compliance with industry standards.
• Collaborated with senior leadership to define and align on organizational goals and objectives.