RAYMOND GALLAGHER
Wenonah,NJ
Summary
Expert digital marketer with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Keystone Industries - Cosmetics And Dental Manufacturing
02.2021 - Current
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Created social media content with innovative brand messaging to support new product launches.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Optimized 4 company website to improve engine ranking, user experiences and conversion rates.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
Digital Marketing Director
A&E Cage Company
09.2018 - 01.2021
- Coordinated third-party vendors and client IT teams to seamlessly deliver effective solutions
- Maintained thorough understanding of all key and current technologies, platforms and trends
- Briefed executives on technology risks and suggested ways to alleviate concerns
- Developed collateral such as display, marketing and packaging materials to support product branding strategies
- Created full-fledged implementation plans, accounting for ROI, cost-benefit and other analyses
- Delivered projects to pre-determined budget, maintaining time parameters and quality standards
Marketing & Graphic Design
Self Employed
11.2017 - 09.2018
- Wrote engaging and successful marketing, advertising and website copy
- Developed campaigns and specific marketing strategies for clients
- Identified appropriate marketing channels and target customers for campaigns
- Coordinated with social media, public relations and other teams to execute product introductions
- Created aesthetically-pleasing advertisements that complemented products
- Continued education to further develop technological skill set
Marketing Executive
Advance Media
04.2017 - 10.2017
- Directed a successful SEO and link-building campaign to increase the website’s credibility and drive traffic
- Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy
- Reviewed Google analytics to measure market penetration and create goals and benchmarks to meet the customer's sales goals
- Boosted conversion rates through innovative customer relationship building and landing page optimization
- Wrote off-site SEO content such as press releases, guest blog posts and informational articles
- Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics
Account Executive
Comcast Spotlight
11.2015 - 04.2017
- Initiated market research studies and analyzed findings
- Analyzed business developments and monitored market trends
- Completed quarterly forecasting and monthly financial reviews
- Managed presence and advertising campaigns on social media accounts
- Developed and implemented campaigns for video, email, online advertising, search engines and direct mail
- Wrote sales contracts for orders obtained and submitted orders for processing
- Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory
Sales Representative/Business Account Manager
Verizon Wireless
09.2012 - 05.2015
- Met and exceeded quota/revenue target for net activations, customer renewals, accessories, handsets, and enhanced services
- Demonstrated equipment functions and network capability
- Performed rate package evaluations and proposed solutions that best benefit the company and the customer.
- Contacted existing customers for contract renewals, and various data, accessory, and handset upsell opportunities
- Ensured customer satisfaction and resolve all customer issues and concerns.
- Remained current on all wireless products, services, industry and competitive trends.
Education
Bachelor of Science - Cyber Security
Wilmington University
Associate of Science - Liberal Arts
Camden County College
Skills
- Top-rated sales performance
- Mobile applications
- Social media management
- SEO/SEM
- Google certified analytics/adwords
- Media buying
- Advertising
- Digital marketing
Certification
Sound Engineering Certification from Camden County College
Timeline
Digital Marketing Specialist
Keystone Industries - Cosmetics And Dental Manufacturing
02.2021 - Current
Digital Marketing Director
A&E Cage Company
09.2018 - 01.2021
Marketing & Graphic Design
Self Employed
11.2017 - 09.2018
Marketing Executive
Advance Media
04.2017 - 10.2017
Account Executive
Comcast Spotlight
11.2015 - 04.2017
Sales Representative/Business Account Manager
Verizon Wireless
09.2012 - 05.2015
Bachelor of Science - Cyber Security
Wilmington University
Associate of Science - Liberal Arts
Camden County College
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