Overview
Work History
Education
Timeline
Generic

RAYMOND HALL

Ripon,CA

Overview

17
17
years of professional experience

Work History

Region Manager | Team Leader - Foodservice

InnovAsian Cuisine Enterprises
Seattle, WA
07.2023 - Current
  • P&L responsibility for food service and convenience channels, with sales budget growth of over 175%.
  • Development of five new Casa Solana-branded appetizers and Jade Mountain (Sysco private label) core item optimization, totaling over $3M in annual business.
  • Drove strategic growth within the K-12 sector, securing $2M+ in new revenue during 2023 - 2025.
  • Generated over $10M in new business by securing contracts with Sysco, US Foods, PFG, and Sodexo.

Director of Sales

Ruby Jewel Ice Cream Sandwiches
Portland, OR
06.2021 - 07.2023
  • P&L responsibility across various channels including conventional grocery, natural, convenience, DSD, and foodservice.
  • Grocery - New distribution gains at Safeway/Albertson's, WinCo, H.E.B., Save Mart/Lucky, Mollie Stones, Nugget, and KeHE/UNFI Independents.
  • Secured contracts with US Foods, Sysco, and private label restaurants, resulting in a $5M increase in Foodservice channel sales.
  • Established a total baseline business of over $12M in convenience, DSD, foodservice, and grocery channels, up 28% versus the prior year.

Regional Sales Manager | Divisional Director

KITU Super Brands, Inc.
New York, NY
07.2019 - 07.2021
  • Achieved over $25MM in net sales for Ready to Drink beverages, grocery hot coffee and creamers in 2020.
  • Leadership of brokers and distributors to ensure best-in-class retail and headquarters support (Alliance Sales & Marketing - Natural and Conventional teams).
  • Generated $10M in baseline business within the inaugural year of regional operations.
  • Created and managed new distributor and retailer accounts using the Anheuser-Busch DSD network.
  • Managed and coordinated responsibilities across a 10-member full-time team.

Regional Business Manager

Deoleo North America
Dallas, TX
07.2018 - 10.2019
  • Directed profitability and market growth for $1B category in West Region.
  • Developed strategic partnerships with major retail chains, including Albertson's/Safeway, Sprouts, Whole Foods, and Save Mart/Lucky.
  • Growth on core branded items at over 340% attainment (versus AOP) on Bertolli Extra Virgin Olive Oil.
  • Achieved new retail partnerships with Albertson's, Smart & Final and Sprouts for Carbonell and Carapelli Extra Virgin.
  • Achieved 125% planned dollar growth versus previous year.

Region Business Manager

John B. Sanfilippo & Son, Inc
Chicago, IL
09.2016 - 09.2018
  • Led trade calendar planning and coordinated program implementation for a branded portfolio of produce-category snack nuts.
  • Secured new distribution with WinCo, H.E.B., Albertson's Nor CA, Albertson's Southern CA, Albertson's Southern, Albertson's Southwest, Albertson's Denver, Save Mart/Lucky, UNFI, and KeHE, totaling over 400,000 pounds of new business and an additional $5M in gross sales, growing regional business to over $10M.
  • Leveraged IRI data to boost Orchard Valley Harvest's ACV average at Albertson's by more than 25%, achieving this increase within 90 days.

Regional Sales Manager

Smithfield Foods
Chicago, IL
01.2015 - 11.2016
  • Oversaw Carando specialty Italian and Armour-Eckrich sales operations totaling more than $15M annually.
  • Key regional customers included Safeway/Albertson's, H.E.B., Grocery Outlet, and Restaurant Depot, totaling over 3 million pounds of shipped business.
  • Cultivated over $2M in incremental sales in the first year, including H.E.B. private label pepperoni shippers, Safeway/Albertsons' holiday spiral ham promotion, and Grocery Outlet full truck monthly sales programs.
  • Developed and implemented a new private label packaged Italian line with H.E.B., totaling over 500,000 new pounds ($1.5 million in new sales volume).

Manager, Retail Sales Execution - West Region

Campbell Soup Company
Pleasanton, CA
10.2011 - 01.2015
  • Managed retail execution totaling $575M in annual sales across all West Region customers, including Safeway, Albertson's, Meijer, Associated Foods, Stater Bros, and SSI.
  • Gathered and interpreted sales data from both syndicated sources (IRI) and internal Acosta systems.
  • Delivered speed-to-shelf on new items at 125% attainment in the front half, and 104% in the back half, including a +100% index of the Annual Operating Plan (AOP) in three key categories.
  • Sold and executed at headquarters level: 30,000 case Chunky display program to Safeway for the 2014 NFL season ($1.1 million).

District Sales Leader

PepsiCo.
Modesto/Stockton, CA
03.2008 - 10.2011
  • Led a large-format sales district ($11 million) and sales team performance of 15 direct reports.
  • Conducted planning meetings to forecast and create strategic action plans for in-store activities to hit weekly sales goals.
  • Grew district sales by $5 million in three years by cross-promoting Frito-Lay and Pepsi display opportunities at Walmart, Safeway, and WinCo.
  • Insured speed to shelf on new items achieved a 95% success rate (goal of 70%) to lead the sales zone from 2009 to 2011.
  • Top plan performer - Ranked in the top 5 out of 120 from 2009 to 2011 (Northern CA/Hawaii Region).

Education

B.A. - Communications

San Francisco State University
San Francisco, CA

Timeline

Region Manager | Team Leader - Foodservice

InnovAsian Cuisine Enterprises
07.2023 - Current

Director of Sales

Ruby Jewel Ice Cream Sandwiches
06.2021 - 07.2023

Regional Sales Manager | Divisional Director

KITU Super Brands, Inc.
07.2019 - 07.2021

Regional Business Manager

Deoleo North America
07.2018 - 10.2019

Region Business Manager

John B. Sanfilippo & Son, Inc
09.2016 - 09.2018

Regional Sales Manager

Smithfield Foods
01.2015 - 11.2016

Manager, Retail Sales Execution - West Region

Campbell Soup Company
10.2011 - 01.2015

District Sales Leader

PepsiCo.
03.2008 - 10.2011

B.A. - Communications

San Francisco State University

Similar Profiles

CREATE PROFILE
RAYMOND HALL