Raymond Rivera
Cape Coral,FL
Summary
Experienced with strategic sales planning and execution in district leadership role. Utilizes advanced techniques to optimize team performance and drive revenue growth. Track record of building strong client relationships and achieving sales targets consistently.
Overview
21
21
years of professional experience
Work History
District Sales Leader
PepsiCo
02.2025 - Current
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Targeted prospects in other territories through careful research of competitor products, services, and trends.
- Devised strategies for retaining accounts, delivering polished sales presentations and promoting brands and products.
- Developed strong relationships with key clients, fostering long-term partnerships and driving repeat business.
- Taught sales concepts and practices to sales team of 15 employees.
- Identified growth opportunities within the district to expand market share and increase profitability.
- Drove sales for 24 stores in district, generating $15 million in annual volume.
- Achieved double-digit growth from 2024 to 2025 by networking with customers and prospects throughout territory and presenting compelling stories and value propositions.
- Monitored team member progress through regular reviews and feedback sessions, ensuring continuous improvement in their performance.
- Established clear objectives and helped team members develop plans to achieve quotas.
- Managed a high-performing sales team, consistently exceeding established targets and goals.
Merchandising Manager
PepsiCo
12.2023 - 03.2025
- Trained, supervised and evaluated staff to optimize their performance levels.
- Reviewed store performance data and made adjustments accordingly.
- Ensured compliance with company policies regarding product selection, ordering, display and inventory management.
- Implemented innovative visual displays that captured attention and boosted sales significantly.
- Trained and supervised merchandising team members in best practices, improving overall performance.
7/Eleven Cust Development Rep
PepsiCo
01.2023 - 01.2024
- Generated sales reports on a regular basis to track progress towards goals.
- Analyzed data from surveys to identify areas of improvement within organization.
- Participated in trade shows and conventions to promote company's products and services.
- Researched industry trends and monitored changes in customer needs and demands.
- Conducted market research and identified new opportunities for growth.
- Monitored competitors' activities and reported findings to management team.
- Maintained communication with account executives to facilitate development of sales opportunities.
Customer Development Representative
PepsiCo
09.2020 - 12.2023
- Performed market research activities such as competitor analysis or pricing reviews.
- Created presentations highlighting the features and benefits of company's products and services.
- Resolved conflicts between customers and internal departments in a timely manner.
- Generated leads by researching potential customers online or through referrals from existing clients.
- Responded promptly to all inquiries regarding company's products and services.
- Tracked orders placed by customers to ensure timely delivery of goods and services.
- Assisted customers with product selection, ordering, returns and refunds.
- Compiled reports on overall customer engagement metrics including response rates, conversion rates and average order values.
- Monitored customer feedback to identify areas of improvement in product quality and customer service processes.
Salesperson
PepsiCo
11.2004 - 10.2020
- Performed regular follow-ups with clients to ensure satisfaction with purchases.
- Assisted customers in selecting appropriate products or services for their needs.
- Educated customers about products and services offered by the company.
- Collaborated with team members to develop effective sales plans.
- Monitored inventory levels and placed orders as needed.
- Gathered data on competitors' pricing, products, and promotional activities.
- Developed and implemented strategies to meet sales quotas.
- Advised customers on the latest product features and benefits.
- Resolved customer complaints promptly and efficiently.
- Maintained accurate records of customer interactions and transactions.
Education
Some College (No Degree) - Criminal Justice
Ocean County College
Toms River, NJGED -
Lakewood High School
Lakewood, NJ06-1990
Skills
- Promotional planning
- Product Lifecycle Management
- Loss prevention strategies
- Identifying sales trends
- Vendor Negotiations
- Competitive Analysis
- Sales presentations
- Sales training
- Territory management
Affiliations
- Tennis/Pickle Ball Player
- Golf
- Outdoorsman
- Boater
Accomplishments
Culture and Inclusion Groups
Adelante and Mosaic Groups
Education and Training
other,other
References
References available upon request.
Timeline
District Sales Leader
PepsiCo
02.2025 - Current
Merchandising Manager
PepsiCo
12.2023 - 03.2025
7/Eleven Cust Development Rep
PepsiCo
01.2023 - 01.2024
Customer Development Representative
PepsiCo
09.2020 - 12.2023
Salesperson
PepsiCo
11.2004 - 10.2020
GED -
Lakewood High School
Some College (No Degree) - Criminal Justice
Ocean County College