Raymond Wagel
Consumer Goods Marketing & Product Development Professional
Monroe
Summary
Results-driven Senior Product Manager with 18+ years of experience managing the full product lifecycle for consumer goods, including hard goods, electronics, and rechargeable products. Skilled in cross-functional leadership, market analysis, consumer insights, and driving global sourcing initiatives. Proven success in bringing innovative products to market that exceed consumer expectations, drive revenue growth, and align with business goals. Strong in strategic product development, vendor relationship management, and product positioning. Extensive background in working with overseas manufacturing partners and leading product teams to deliver market-leading products on schedule and within budget.
Overview
11
11
years of professional experience
2004
2004
years of post-secondary education
Work History
Senior Product Manager, Group Lead: Sleep, Sound & Wellness Category
Homedics, LLC
03.2023 - Current
- Led cross-functional teams to launch three new product lines, resulting in an additional 20% increase in overall category revenue and expanded retail placement
- Developed a go-to-market strategy for a mobile app-driven product, boosting after-purchase revenue through in-app purchases and targeted content for enhanced user experiences
- Managed a product portfolio generating $50M+ annually, overseeing product optimizations that improved market share by 10%
- Collaborated with global suppliers and led cross-departmental integration initiatives to reduce time to market for FDA-approved products, ensuring high-quality production and regulatory compliance
- Conducted post-launch analysis, monitoring consumer feedback and sales data, using insights to optimize features and reduce churn by 20%
Creative Project Manager
Shinola Detroit, LLC
09.2021 - Current
- Developed and executed a critical path calendar for product development and campaign management, improving project efficiency and measurability
- Collaborated with teams across product, engineering, and design to create innovative product lines, ensuring market fit and cohesive brand messaging for DTC and wholesale business
- Conducted seasonal market research and identified consumer trends, informing product direction and packaging design to align with brand and consumer expectations
- Managed external relationships with licensing partners, ensuring timely and on-brand project delivery
Senior Product Development Manager
Cequent Performance Products
04.2021 - 09.2021
- Directed a high-performing, collaborative team in the end-to-end development and successful launch of innovative technical products, utilizing a structured gate process to drive alignment, mitigate risks, and ensure timely delivery from concept to market
- Integrated mobile app technology into the product portfolio, opening new avenues for market differentiation and consumer engagement
- Managed global sourcing and supply chains, optimizing costs while maintaining product quality and meeting regulatory standards
- Drove the development of a comprehensive (re)brand strategy for ROLA Products, strengthening brand equity and enhancing global product positioning
Senior Product Development Manager
Shinola Detroit, LLC
11.2016 - 04.2021
- Managed product roadmaps for multiple categories, overseeing the full development lifecycle from ideation to launch and driving year-over-year revenue growth
- Developed and maintained strong relationships with overseas and domestic suppliers and strategic partners, ensuring cost-effective pricing, quality control, and timely delivery
- Created and executed comprehensive go-to-market strategies, including packaging and in-store displays, to strengthen brand equity and optimize retail impact
- Led cross-functional teams (engineering, sales, finance, procurement) to deliver consumer-focused products on schedule and within budget
Senior Product Development Manager
Cequent Performance Products
03.2014 - 11.2016
Education
Bachelor of Science - Communications (Marketing focus), Journalism
Eastern Michigan University
Ypsilanti, MISkills
- Product Lifecycle Management
- Consumer Insights & Market Research
- Cross-Functional Team Leadership
- Business & Financial Analysis
- Strategic Product Positioning
- Product Roadmap Development
- Post-Launch Monitoring & Optimization
- Packaging & In-Store Merchandising
- Project Management Software & Methods
- Product Design & Technical Collaboration
- Brand Strategy & Messaging
- Global Manufacturing & Vendor Relations
Software Applications And Training
- Asana and SmartSheet Project Management
- Backbone PLM Software
- CAPM Course Certification
- Agile Scrum Course Certification
- Adobe Illustrator, InDesign, and Photoshop
- Microsoft Office Applications
- Keyshot Industrial Design Rendering Software
- Business Objects & QlickView Business Intelligence Software
- JD Edwards Database & Business Solutions
Timeline
Senior Product Manager, Group Lead: Sleep, Sound & Wellness Category
Homedics, LLC
03.2023 - Current
Creative Project Manager
Shinola Detroit, LLC
09.2021 - Current
Senior Product Development Manager
Cequent Performance Products
04.2021 - 09.2021
Senior Product Development Manager
Shinola Detroit, LLC
11.2016 - 04.2021
Senior Product Development Manager
Cequent Performance Products
03.2014 - 11.2016
Bachelor of Science - Communications (Marketing focus), Journalism
Eastern Michigan University
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