Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Rayna Brown

Houston,TX

Summary

Motivated individual with strong work ethic and working independently. Strong organizational and team collaboration skills with experience in improving processes. Excellent record of branding and marketing success through website management, social media communications, and email marketing efforts. Expert skills in Adobe Creative Suite, content management systems, and paid advertisements via Google, social media, and Linkedin.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Graduate and Professional Enrollment Marketing Specialist

Case Western Reserve University
Cleveland, Ohio
02.2023 - 08.2024
  • Created ad copy for paid advertisements (Google, Meta, and Linkedin)
  • Built over 100 paid advertisements (Google, Meta, Linkedin)
  • Assisted with making changes to Graduate Program Pages (Web)
  • Worked with Clients to create print pieces and marketing materials
  • Created campaign recaps that included metrics about the campaign's performance (including the regions in which the campaigns performed the best, click through rates, engagement rates, impressions, reach, and clicks)
  • Create URL's to direct traffic from the paid advertisements to the Graduate Programs' pages
  • Lead Automation (using Zapier to send leads directly from social media into slate)
  • Lead entry
  • Researched different journals, websites, and media outlets to advertise Case's Graduate Programs and working with clients to get it done
  • Researched schools with similar programs to assist with program development and marketing Creating
  • Boosted Posts
  • Boosted posts that have already been created
  • Assisted Clients with understanding how their paid advertisements were performing

Communications Coordinator/AV Technician

Cleveland Metropolitan Bar Association
Cleveland, Ohio
07.2022 - 01.2023
  • vManaged all social media pages
  • Created social media content
  • Assisted with Content Creation Ideas
  • Edited over 200 Continuing Legal Education videos and uploaded them to the Bar's website for purchase
  • Created, Designed, and Ran a Podcast for the Bar
  • Web creation
  • Managed the Bar's AV and set up AV for programs, seminars, and Continuing Legal Education Programs
  • Managed email communications via Mailchip
  • Built and setup email templates using the Bar's website features
  • Built a training guide for the staff to utilize and build their own emails
  • Built a training guide to assist with editing and uploading Continuing Legal Education videos

Community Engagement Specialist

Euclid City Schools
Euclid, Ohio
07.2021 - 07.2022
  • Responded to requests for information from media or designated appropriate spokesperson or information source.
  • Managed email marketing encompassing content development, distribution using Mail Chimp.
  • Improved team efficiency via training in sales, marketing and promotions.
  • Reviewed staff-written materials and edited for content and brevity.
  • Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
  • Identified target market and key segments through in-depth analysis of markets and related trends.
  • Handled inbound contacts and provided customer service according to departmental policies and procedures.
  • Oversaw professional social media messaging through content development (Canva and Adobe), follower engagement, social listening, trend analysis and by leveraging competitor research.

Supervisor

Making A Difference Learning Pod
Euclid , Ohio
09.2020 - 05.2021
  • Created successful work schedules for each team member to maintain deadlines and fully staff shifts with 6-8 staff members.
  • Promoted physical, academic and social development by implementing diverse classroom and outside activities.
  • Made nutritious breakfasts, lunches, dinners and snacks for 6-8 children.
  • Monitored students' academic, social and emotional progress and recorded in individual files.
  • Consulted with parents to build and maintain positive support networks and support continuing education strategies.

Head Tutor

Coach Sam's Inner Circle
Cleveland, OH
10.2019 - 03.2020
  • Planned lessons for allotted time to strengthen weak subjects and build skills with 10-12 children per session.
  • Responded to after hours email and telephone requests to provide students assistance with specific questions.
  • Improved test scores by focusing on reading comprehension, math, and critical thinking skills through one-on-one tutoring sessions.
  • Created special handouts, study guides and enrichment materials to boost student knowledge.
  • Maintained payroll information by calculating, collecting and entering data.
  • Maintained employee privacy and protected payroll operations by keeping all information confidential.

Campaign Manager

Mayoral Campaign- Dr. Richard Montgomery
Euclid, Ohio
01.2019 - 11.2019
  • Worked with traditional media to obtain coverage of key events.
  • Organized session wrap-up events to recognize campers' achievements.
  • Volunteered to help with special projects of varying degrees of complexity.
  • Took notes and dictation at meetings.
  • Wrote reports, executive summaries and newsletters.
  • Supported media relations consultants in outreach and fundraising campaigns.
  • Reviewed staff-written materials and edited for content and brevity
  • Utilized social media advantageously for free and persuasive media.
  • Leveraged social media analytics tools to monitor performance metrics and adjust strategies as needed in realtime.
  • Defined all campaign roles and filled positions.
  • Obtained the minimum number of signatures for candidate to be placed on the ballot.

Small Arms and Artillery Repairer (91F)

National Guard
Lima, Ohio
11.2014 - 05.2019
  • Set up weapons, command and control systems to contribute to successful operations.
  • Oversaw field planning and coordination in full compliance with established command structures and detailed combat orders.
  • Drove and operated heavy and light wheeled trucks and tracked vehicles
  • Worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.

Education

MBA - Finance

Cleveland State University
Cleveland, OH
05-2025

BA of Arts - Political Science and Public Relations

Cleveland State University
Cleveland, Ohio
06.2020

Skills

  • Training and Development
  • Strategy Implementation
  • Speechwriting and Messaging
  • Advertising and Marketing
  • Technical Knowledge
  • PR Strategy Development
  • Lead Automation
  • Social Media Marketing
  • Google Marketing
  • Adobe Creative Suite
  • MailChimp
  • Webinar Creation
  • Social Media Management
  • Editing and Proofreading
  • Microsoft Expertise
  • Staff Management
  • Business Administration
  • Canva
  • Website Building
  • Video Editing
  • Digital marketing
  • Social media management
  • Analytics and SEO
  • Strong research skills
  • Proposal management
  • Non-profit organization funding

Certification

  • Licensed Insurance Agent- State Texas

Timeline

Graduate and Professional Enrollment Marketing Specialist

Case Western Reserve University
02.2023 - 08.2024

Communications Coordinator/AV Technician

Cleveland Metropolitan Bar Association
07.2022 - 01.2023

Community Engagement Specialist

Euclid City Schools
07.2021 - 07.2022

Supervisor

Making A Difference Learning Pod
09.2020 - 05.2021

Head Tutor

Coach Sam's Inner Circle
10.2019 - 03.2020

Campaign Manager

Mayoral Campaign- Dr. Richard Montgomery
01.2019 - 11.2019

Small Arms and Artillery Repairer (91F)

National Guard
11.2014 - 05.2019

BA of Arts - Political Science and Public Relations

Cleveland State University

MBA - Finance

Cleveland State University

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Rayna Brown