Summary
Overview
Work History
Education
Skills
Affiliations
References
Timeline
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Raynel Ruffin

Raynel Ruffin

Mableton,GA

Summary

Dynamic TV and Radio Host with a proven track record via "The Rickey Smiley Morning Show", "The Morning Hustle", and "Dish Nation", adept in engaging audiences through ethical journalism and effective storytelling. Leveraged strong research skills and an engaging personality to boost broadcast traffic significantly. Excels in live broadcasting and content development, embodying brand representation with a keen fashion sense.

Overview

25
25
years of professional experience

Work History

TV Host

Dish Nation
Atlanta, GA
09.2012 - Current
  • Maintained a professional demeanor during stressful situations on set or in the studio.
  • Posted on social media sites frequently to increase news broadcast traffic.
  • Performed additional duties as assigned by Executive Producer or Network Manager.
  • Maintained up-to-date knowledge of current affairs and related topics.
  • Researched topics for upcoming shows to ensure accuracy of information presented.
  • Collaborated with producers to add elements that enhance the show's content.
  • Conducted voiceover work for commercials or other projects when needed.
  • Presented stories in an engaging style with appropriate facial expressions and gestures.
  • Gathered information and developed perspectives about news subjects through research, interviews and observation.
  • Monitored viewer feedback via social media platforms such as Twitter or Facebook.

Radio Host

REACH Media
Atlanta, GA
11.2000 - 02.2023
  • Interviewed guests in studio and on remote locations to create compelling segments.
  • Built relationships with sponsors to promote endorsements.
  • Developed and prepared engaging radio content for listeners.
  • Edited audio files using digital editing software such as Adobe Audition.
  • Answered phone calls from listeners to request songs or talk about current topics.
  • Developed storylines for broadcasts to engage listeners and increase audience numbers.
  • Created promotional materials including press releases, flyers, web content.
  • Analyzed market trends within the radio industry for insights into potential areas of growth and opportunity.
  • Attended conferences or seminars related to broadcasting industry advancements or changes in technology.
  • Worked with advertisers to plan and implement successful advertising campaigns.
  • Researched current events, news stories, music trends, pop culture topics. for inclusion in broadcasts.
  • Ensured compliance with FCC regulations pertaining to broadcasting standards and practices.
  • Made promotional appearances at public or private events to represent radio station.
  • Hosted events being broadcast over television or radio.
  • Offered commentary on music, local politics, and other matters.
  • Represented station at promotional appearances to drive sales for advertising partners.

Field Marketing Representative

EMI Music
Dallas, TX
09.1999 - 11.2020
  • Drafted promotional materials such as flyers, brochures, product samples, press releases and presentations.
  • Planned outbound calling campaigns targeting prospective customers.
  • Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
  • Orchestrated promotional events to promote new releases and connect brands to their intended audiences.
  • Monitored competitors' activities to stay ahead of the competition.
  • Created marketing plans for new releases.
  • Visited retail accounts to forge relationships with the managers and owners, which helped secure prime visibility within the establishment.

Education

Associate of Arts - Business

Brookhaven College
Dallas, TX

Skills

  • Live broadcasting
  • Ethical journalism
  • Engaging personality
  • Effective storytelling
  • Fashion sense
  • Brand representation
  • Voice modulation
  • Interviewing techniques
  • Script writing
  • Teleprompter proficiency
  • On-air performance
  • Adaptable presenter
  • Audio equipment
  • Strong research skills
  • Content development
  • Quick thinking
  • Improvisational skills
  • Fact-checking
  • Video editing
  • Media relations
  • Exceptional communication

Affiliations

  • Musician
  • Stand Up and Improv comedy
  • Yoga
  • Video Game Streaming
  • Movie Reviews

References

References available upon request.

Timeline

TV Host

Dish Nation
09.2012 - Current

Radio Host

REACH Media
11.2000 - 02.2023

Field Marketing Representative

EMI Music
09.1999 - 11.2020

Associate of Arts - Business

Brookhaven College

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Raynel Ruffin