Raynell James
New York,NY
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
10
10
years of professional experience
Work History
CONTENT WRITER
CrowdPass
03.2023 - Current
- Produced original, SEO-friendly, creative content for promotional advertisements and marketing materials using Content Management Systems like Wordpress and Webflow
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Performed keyword research to optimize content for SEO.
MARKETING SPECIALIST
FOCAL Miami
05.2019 - 06.2022
- Identified appropriate marketing channels and target customers for campaigns to fundraise $200,000 for student scholarships. supplies and activities
- Maximized advertising efforts by developing SEO content for media relations, corporate communications, social media posts, and blogs.
- Managed all social media elements for organization on platforms such as Instagram and Facebook
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Worked closely with in-house design team to develop visuals for content.
EDUCATOR
Miami-Dade County P.S
04.2019 - 06.2022
- Implemented standard-aligned strategies to engage students, increasing 25% learning gains during the 2021-2022 academic school year FSA English.
- Observed and adopted new techniques from skilled instructors and lecturers.
- Managed marketing campaign to fundraise $10,000 for the schools Media Production club & improved social media following by 20k.
SALES AND MARKETING SPECIALIST
Bijou Bridal
06.2018 - 04.2019
- Scheduled appointments, organized fittings, and provide minor alterations.
- Supervised company content creation, implementing schedules, designs and digital media techniques to increase brand promotion for Coral Gables Location.
- Built relationships with clients and vendors by having strong written and verbal communication skills to exceed post-sale expectations.
MARKETING COORDINATOR
Shark Group
01.2016 - 06.2018
- Revamped email marketing content plans and schedule, delivering an average of 35% open rate by improving headlines and content.
- Boosted brand awareness with target customer demographics with social, and email campaigns.
MARKETING COORDINATOR
RBAR
01.2014 - 12.2016
- Planned and executed internal and external marketing events.
- Coordinated meetings with management to develop ideas, discuss budget, progress and set goals.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook and Instagram.
- Liaison with artist and vendors to coordinate productions.
Education
M.S. MARKETING -
Florida International University
12.2023
B.A. ENGLISH -
CUNY- City College of NY
New York, NY2018
Skills
- Constant Contact
- MailChimp
- Hubspot
- Tableau
- Microsoft Office Suite
- Google Ads
- Google Analytics
- Adobe Photoshop
Timeline
CONTENT WRITER
CrowdPass
03.2023 - Current
MARKETING SPECIALIST
FOCAL Miami
05.2019 - 06.2022
EDUCATOR
Miami-Dade County P.S
04.2019 - 06.2022
SALES AND MARKETING SPECIALIST
Bijou Bridal
06.2018 - 04.2019
MARKETING COORDINATOR
Shark Group
01.2016 - 06.2018
MARKETING COORDINATOR
RBAR
01.2014 - 12.2016
M.S. MARKETING -
Florida International University
B.A. ENGLISH -
CUNY- City College of NY