Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Languages
Timeline
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Rayxely Tejada

New York,USA

Summary

Dynamic marketing strategist with a proven track record at Walmart, enhancing customer acquisition through data-driven insights and strategic media planning. Excelled in cross-functional team leadership and innovative campaign management, leveraging skills in Adobe and Ads manager. Demonstrated exceptional communication, fostering robust agency partnerships and driving performance forecasting to new heights.

Overview

6
6
years of professional experience

Work History

Senior Analyst (Performance Marketing)

Walmart
04.2022 - Current
  • Assist Walmart marketing on developing strategic media plans targeting upper to lower funnel objectives and directly lead in platform activations for over 20 campaigns quarterly.
  • Analyze data within our team managed dashboards to report on weekly performance with actionable insights and highlight in platform optimizations applied across campaigns to outperform media metrics and exceed customer acquisition goals.
  • Executed conversion and brand lift studies on Paid Social and Display channels to determine incremental impact and efficacy of multiple partners.
  • Manage partner and lead agency communications to ensure all digital channels and growth marketing creative activations follow Walmart's level of brand safety across organic, paid and influencer partnerships.

Account Sales Representative

NBCUniversal
03.2021 - 04.2022
  • Steward and managed 11+ agency relationships by monitoring campaigns delivery requests and ensuring commercial spots are booked according to guidelines across E!, CNBC Prime, and Universal Kids.
  • Research original programming opportunities to develop monetizable sponsorships and billboards for clients to meet their marketing needs, while coordinating with Sales and Marketing to build out One Platform sponsorship plans utilizing both Linear and Digital products
  • Manage global collaborations for campaigns with regional marketing counterparts for brands like Adidas, Dell, L'Oreal, Nestle, and others

Assistant Account Executive

McCann WorldGroup
05.2019 - 02.2021
  • Assisted on the Lysol account where accomplishments included executing creative development, production, and editing for both full up commercial productions & cinematic animations.
  • Lead qualitative focus groups for Back to School and Cold & Flu campaigns with 20+ consumers to closely analyze product needs and trends, and share performance enhancing suggestions to promote Lysol cleaning products
  • Collaborated with the McCann WorldGroup Global finance team to determine budgets for production and manage PO's, invoices, and client estimates ranging from $300-900k

Verizon, AdFellows Program
09.2018 - 04.2019
  • Company Overview: Ad Fellows is an eight-month-long fellowship program, in which 30 college graduates with diverse backgrounds will rotate across different positions at both Verizon and a handful of its partner agencies (McCan
  • Assisted the creative team with the execution of digital campaigns
  • Worked with Art and Copy write directors to help develop OOH posters for product launches
  • Presented daily competitive reports on trending creative campaigns and partnerships
  • The rotation consisted of researching how Verizon Fios can best communicate with its audience during the Holiday season, in addition to gathering competitive information on campaigns from competitors such as Spectrum
  • Tracked all digital and OOH campaigns for the Verizon Pre-Paid Phone account, drafted proposals, conference reports, status reports, and client correspondence, and assisted the strategy team with secondary research on a target demographic in the Florida area
  • Worked on a 5-week presentation where I interviewed employees in various Business Units regarding areas where they lack communication with each other
  • The primary interviews were presented to the Business Unit VPs along with achievable steps to have more effective collaborations across departments
  • Ad Fellows is an eight-month-long fellowship program, in which 30 college graduates with diverse backgrounds will rotate across different positions at both Verizon and a handful of its partner agencies

Education

Bachelor of Arts - Corporate Communications

CUNY Baruch College, Weissman School of Arts & Science
New York
05.2018

Some College (No Degree) - The History, Culture & Architecture of Paris

CIEE Global Institute, Paris
France

Skills

  • Microsoft Suite
  • Workfront
  • Adobe
  • Performance forecasting
  • Adobe (Preliminary)
  • Smartly
  • Brand Networks

Hobbies and Interests

  • Cats
  • Magazine enthusiast
  • Crime shows
  • Reality TV
  • Real estate
  • Dominican food & culture

Languages

Spanish
Native or Bilingual

Timeline

Senior Analyst (Performance Marketing)

Walmart
04.2022 - Current

Account Sales Representative

NBCUniversal
03.2021 - 04.2022

Assistant Account Executive

McCann WorldGroup
05.2019 - 02.2021

Verizon, AdFellows Program
09.2018 - 04.2019

Bachelor of Arts - Corporate Communications

CUNY Baruch College, Weissman School of Arts & Science

Some College (No Degree) - The History, Culture & Architecture of Paris

CIEE Global Institute, Paris

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Rayxely Tejada