Raza Rizvi

ECommerce Manager

Triad Technologies

Vandalia, OH

02.2021 - Current

Performed A/B testing.
Analyzed customer, sales rep, customer service team, and marketing feedback, and implemented strategies to improve the UX.
Sought-after and prioritized opportunities to make the site faster.
Provided technical support related to e-commerce issues, such as order processing or product availability inquiries in regard to API calls to ERP, order syncing from Magento to ERP, and customer data download from ERP to customer-specific accounts, etc.
Managed the day-to-day operations of the e-commerce platform, including product management, website content updates via HTML pages, and troubleshooting sync issues.
Built KPI dashboards on Power BI for the C-Suite and stakeholders that update every month with new data.
Managed EDI connections and orders from several marketplaces, including Zoro and Google Merchant.
Manage Hawksearch search engine recommendations, regex, boost searches, search global rules, redirects, etc.
Managed product data and assets in the PIM (Akeneo), including hierarchy, families, attributes, groupings, and workflows.
Managed external development teams in line with Agile methodology.
Set up a store locator using Google APIs to easily navigate to the closest retail store from the user's geolocation.
Set up shipping zones based on zip codes for accurate shipping charges at checkout.
Set up WYSIWYG drag-and-drop templates for marketing to easily create pages.
Ran web scrapers to scrape product images, product data, and product pricing for comparison analysis on competitor sites.
Created an automated workflow for abandoned cart emails from Magento and HubSpot.
Created and managed Google Ads, YouTube Ads and Bing Ads campaigns.
Increased customer account creation and online sales revenue year over year.
Managed online marketing and promotional calendars by integrating campaigns and daily promotional offers, including pop-ups from HubSpot, funnel marketing from social media, and Google Ads, etc.
Proficient in the use of Jira and Confluence.