Razan Alakhras
Product Manager
Dubai
Summary
High-achieving sales leader with 6+ years of experience, including end-to-end product launches, a solid sales track record, and in-depth Pharmaceutical market knowledge. A well-coordinated and forward-thinking individual with innovative approaches to acquiring new clients and taking advantage of dynamic market opportunities. Positive and energetic attitude towards tasks and responsibilities
Overview
8
8
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Senior Medical Representative
Novo Nordisk
07.2017 - 05.2022
- Responsible for managing products used by over 7,000.00 patients per year Named “Best Sales Achiever” in 2018, while maintaining and over-achieving streak throughout my tenure
- Successfully launched Ryzodeg(R) in a very challenging market with a 70% market share within the first year
- Shifted market adoption from pre-mixed to co-formulation regiment through knowledge transfer sessions and on- ground activities resulting in a further growth for Ryzodeg(R) of 120% in the second year
- Implemented diverse marketing and promotional strategies to enhance brand performance in target markets
- Prepared and delivered product presentations highlighting benefits and innovations of Victoza, Levemir, and Ryzodeg to boost sales and acquisitions.
- Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
Product Manager
Novo Nordisk
04.2021 - 04.2022
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Coordinated project planning and execution with team members and team leads.
- Reviewed new opportunities to drive business strategy at planning sessions.
- Coordinated design meetings and decisions with internal departments and teams.
- Directed planning and budgeting efforts.
- Monitored market trends and competitor performance to update promotional strategies.
Medical Representative
Petra Drug Store
07.2016 - 06.2017
- Arranged appointments with doctors, pharmacists and medical teams to raise awareness of latest product launches.
- Conducted routine product demonstrations to verify proper utilization and improve patient outcomes.
- Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
- Developed marketing materials such as case studies and product brochures to promote and educate buyers on product offerings.
Staff Pharmacist
Pharmacy One
08.2015 - 06.2016
- Interpreted prescriptions from healthcare providers to properly dispense medications and health products.
- Recommended OTC devices or medication options to help mitigate individual symptoms.
- Conducted routine inspections of medication storage locations.
- Checked prescriptions for appropriate dosage, drug interactions, allergies and contra-indications before dispensing medications.
- Evaluated patient histories to assess medication compliance and spot issues such as doctor shopping or excessive usage.
- Implemented standard procedures for mixing, packaging and labeling pharmaceuticals to enforce quality, security and proper disposal.
- Provided education and support to reduce obesity, diabetes and heart disease.
Education
Bachelor of Science - Pharmacy
Jordan University of Science And Technology
09.2009 - 06.2015
Skills
- Promotions planning
- Territory growth
- Staff Training
- Product promotions
- Pharmaceutical marketing
- Flexible and Adaptable
Timeline
Product Manager
Novo Nordisk
04.2021 - 04.2022
Senior Medical Representative
Novo Nordisk
07.2017 - 05.2022
Medical Representative
Petra Drug Store
07.2016 - 06.2017
Staff Pharmacist
Pharmacy One
08.2015 - 06.2016
Bachelor of Science - Pharmacy
Jordan University of Science And Technology
09.2009 - 06.2015