Razan Alkhatib
Miami,Florida
Summary
Dynamic marketing professional with over 4 years of experience in leveraging data-driven insights to craft innovative solutions. Recognized for strong analytical thinking and creativity, leading to impactful results in fast-paced environments. Committed to continuous learning and staying ahead of industry trends.
Overview
8
8
years of professional experience
Work History
Performance Marketing Executive
Chalhoub Group / L'Occitane Brand
Dubai, United Arab Emirates
01.2021 - 12.2024
- Strategized, planned, and monitored campaigns across multiple platforms for the three brands (L'Occitane, Elemis, Erborian).
- Monitored performance metrics of campaigns to ensure alignment with established KPIs, and generated comprehensive reports.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
- Supported the marketing team in implementing A/B testing to improve the conversion rate and the overall performance.
- Guided the creative direction of advertising and promotional materials to ensure brand consistency.
- Developed budget forecasts for marketing initiatives, and monitored expenditures to ensure compliance.
- Managed relationships with external vendors, agencies and suppliers to ensure effective delivery of services.
Digital Marketing Executive
Afdal Almazaya /E-commerce
Dubai, United Arab Emirates
01.2019 - 01.2020
- Engaged in SEO optimization techniques, including keyword and image enhancement.
- Acquired insight into online marketing trends, and kept strategies up to date.
- Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
- Managed and optimized PPC campaigns across various platforms, including Google AdWords, to maximize ROI.
- Drafted reports to summarize key metrics related to website traffic and conversions.
- Monitored competitors' activities to stay ahead in the market.
Account Executive
Dal Group/ MSU Agency
Sudan
01.2018 - 01.2019
- Managed client portfolios including Capo and Coca-Cola.
- Collaborated with cross-functional teams such as finance, operations, legal, and marketing to identify new opportunities for growth.
- Monitored and communicated campaign progress, ensuring client engagement throughout.
- Developed pricing strategies tailored to individual clients based on their unique needs.
Brand Manager Assistant
Dal Group/ Coca Cola Brand
Sudan
01.2017 - 01.2018
- Supported and drove brand growth strategies across short- and long-term business plans and goals across the sparkling portfolio.
- Collaborated with team members to implement business plans aligned with investment criteria.
- Supported various projects, campaigns, and forecasting endeavors.
- Oversaw and developed strategic marketing and promotional plans for new product roll-outs.
Education
M.D. - Innovation And Entrepreneurship
University of Wollongong
UAE01-2020
Bachelor's Degree - Marketing
University of Sharjah
UAE12-2017
Skills
- Reporting and analytics
- Performance analysis
- Digital techniques
- Computer skills
- Team collaboration
- Campaign management
- Analytical skills
- Time management
- Adaptability
- Budget oversight
- Marketing plan development
Languages
- English
- Arabic
Timeline
Performance Marketing Executive
Chalhoub Group / L'Occitane Brand
01.2021 - 12.2024
Digital Marketing Executive
Afdal Almazaya /E-commerce
01.2019 - 01.2020
Account Executive
Dal Group/ MSU Agency
01.2018 - 01.2019
Brand Manager Assistant
Dal Group/ Coca Cola Brand
01.2017 - 01.2018
M.D. - Innovation And Entrepreneurship
University of Wollongong
Bachelor's Degree - Marketing
University of Sharjah
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