Summary
Overview
Work History
Education
Skills
Affiliations
Section name
Timeline
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R. Carson Howard

Conroe,TX

Summary

Results-focused sales manager with a 20+year accomplished career known for delivering and sustaining revenue and profit gains within highly competitive markets. Recognized for ability to incorporate innovative management strategies to enhance business practices and boost revenues. Proven in-depth knowledge of new accounts development and establishing strategic partnerships in challenging markets. Exceptional communicator with a talent for forging strong relationships with key decision-makers. A consultative sales style, exceptional problem solving abilities and strong negotiation skills. Able to aggressively identify opportunities and provide tactical business solutions. Proficient in CRM software, sales forecasting, and project management.

Overview

36
36
years of professional experience

Work History

Business Development Manager

Douglas Machine, LLC
07.2019 - 06.2025
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
  • Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
  • Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
  • Generated new business with marketing initiatives and strategic plans.
  • Represented company and promoted products at conferences and industry events.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Performed client research and identified opportunities for account growth, account penetration and market expansion.
  • Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
  • Monitored market trends and competitor activities to identify areas of potential opportunity.

Regional Sales Manager

Douglas Machine Inc.
06.2019 - 02.2023
  • Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
  • Achieved regional sales objectives by developing successful strategies, and servicing accounts to strengthen business relationships.
  • Generated detailed sales reports and forecasts to analyze performance and track progress.
  • Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
  • Developed and maintained positive relationships with clients in assigned sales territories.
  • Finalized sales contracts with high-value customers.
  • Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
  • Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
  • Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
  • Implemented innovative sales strategies that successfully penetrated new markets, boosting regional brand recognition.

Regional Sales Manager

Cousins Packaging
05.2017 - 06.2019
  • Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
  • Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
  • Conducted product demonstrations and presentations to prospective clients to increase sales.

REGIONAL SALES MANAGER, Central U.S.

Harpak Ulma
03.2014 - 06.2017


  • Revived stalled account with multiple machine opportunities and increased parts business
  • Secured face to face meetings with key decision makers of Fortune 500 Company resulting in new equipment sale of first line with commitment for multiple lines
  • Responsible for key accounts and new business development primarily using direct account sales with end-users to spread name awareness and increase sales.

REGIONAL SALES MANAGER, Central U.S

Benchmark Automation/Southern Packaging
08.2012 - 03.2014


  • Maintained multiple strategic accounts, Expansion and new accounts development. Direct account sales with end-users to drive brand awareness and boost sales.
  • Fostered brand awareness and sales opportunities with new channel partner development in Mexico
  • Exceeded first year goals
  • Generated New sales within inactive strategic accounts in the first six months

DIRECTOR OF SALES, Latin America

ProMach, Inc
01.2011 - 01.2012
  • Defined geographic sales strategy to manage multi-country region, reaching sales goals in 1st year.
  • Performed complete start-up of Latin American distribution, including recruiting, evaluating, training, and managing, of distribution network in the previously untapped Latin American Market.
  • Develop and drive new business through key accounts and establishing strategic partner relationships to increase revenue.
  • P&L responsibility for total region including Southeast U.S, Mexico, Central and South America.
  • Establish and maintain crucial relationships with foreign officials and decision-makers to promote company trade relations resulting in increased international sales and profit goals.
  • Orchestrate direct trade and distribution presentations, corporate events, and international trade show programs for Latin American Market.
  • Met new business development goals in 1st year and on target to exceed goals in 2nd year.
  • Developed brand awareness and synergies in Latin America for all Pro Mach, Inc. companies.
  • Established Key Corporate Accounts in Latin America, including Arca (Coca-cola ), Envases Universales, Grupo Bimbo, and Nestle-Purina.

REGIONAL SALES MANAGER

Brenton Engineering, a division of Pro Mach, Inc
01.2003 - 01.2011


  • Managed multiple distributors in a multi-state U. S. region, including evaluating sales forecasts, training and setting & meeting goals.
  • Established distribution network In Latin America while increasing Brenton & other ProMach companies equipment sales in South Central USA territory.
  • Organized new trade show program to evaluate and penetrate Latin American market, realizing 100% return on investment and increasing market share in one year.


Regional Sales Manager

Orion Packaging, a Division of Promach
10.2004 - 01.2010
  • Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
  • Conducted product demonstrations and presentations to potential clients to capture more sales.
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
  • Established participation in ExpoPack Mexico. Followed by other ProMach companies exhibiting there (Annual event)

EASTERN U.S. REGIONAL SALES MANAGER

Aetna Group, USA (Robopac)
01.2002 - 01.2003


  • Development of the Eastern regional distribution network for an international packaging company new to the U.S. market.
  • Coordinated with various members of international management team to develop and implement U. S. market sales strategies.
  • Employed solid analytical skills, knowledge of U.S market and business acumen to develop successful sales strategies.
  • Negotiated and won 1st national account with fortune 500 company.

TERRITORY SALES MANAGER

Alles Southeast Corporation
01.1992 - 01.2000


  • Successful sales leadership in territory expansion.
  • Targeted the market for new product infiltration.
  • Established strategic partnerships; built success in large-volume, high-profile accounts.
  • Through aggressive pursuit of new business, accumulated an account portfolio of over 110 accounts.
  • Consistently maintained sales goals, ranked as top performer for sales in the company. Salesman of the Year.
  • Generated the highest volume of new accounts.

DISTRICT SALES MANAGER

Carpenter Packaging Company
01.1989 - 01.1992


  • Opened a completely un-worked district, surpassing all sales goals in spite of challenges associated within a constantly changing and ‘competitor owned' market.

Education

BACHELOR OF ARTS - COMMUNICATIONS

Old Dominion University
Norfolk, Virginia

CERTIFICATE - BEEF CATTLE SHORT COURSE

Texas A & M
College Station, Texas

Skills

  • Strategic and Tactical Planning
  • Building New Distribution
  • Competitive Sales Analysis
  • New Business Development
  • P&L Management
  • Target Sales Marketing & Penetration
  • Sales Presentations & Closings
  • Contract Negotiations
  • Account Relationship Management
  • Team leadership
  • Business development and planning
  • Customer service
  • Negotiations
  • Decision-making
  • Business development
  • Client relationship building
  • Relationship building and management

Affiliations

Louisiana Food Processors Association, Southwest Meat Association, Poultry Federation

Section name

Proud Military Veteran, United States Navy, Honorable Discharge

Timeline

Business Development Manager

Douglas Machine, LLC
07.2019 - 06.2025

Regional Sales Manager

Douglas Machine Inc.
06.2019 - 02.2023

Regional Sales Manager

Cousins Packaging
05.2017 - 06.2019

REGIONAL SALES MANAGER, Central U.S.

Harpak Ulma
03.2014 - 06.2017

REGIONAL SALES MANAGER, Central U.S

Benchmark Automation/Southern Packaging
08.2012 - 03.2014

DIRECTOR OF SALES, Latin America

ProMach, Inc
01.2011 - 01.2012

Regional Sales Manager

Orion Packaging, a Division of Promach
10.2004 - 01.2010

REGIONAL SALES MANAGER

Brenton Engineering, a division of Pro Mach, Inc
01.2003 - 01.2011

EASTERN U.S. REGIONAL SALES MANAGER

Aetna Group, USA (Robopac)
01.2002 - 01.2003

TERRITORY SALES MANAGER

Alles Southeast Corporation
01.1992 - 01.2000

DISTRICT SALES MANAGER

Carpenter Packaging Company
01.1989 - 01.1992

BACHELOR OF ARTS - COMMUNICATIONS

Old Dominion University

CERTIFICATE - BEEF CATTLE SHORT COURSE

Texas A & M

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