R'Chelle Mullins
Los Angeles,CA
Summary
Highly skilled, performance-driving Digital Media Producer adept at aligning cross-departmental objectives to facilitate high-quality, on-time productions and long-term customer loyalty. Creative and innovative problem-solver exercises key strengths in workflow optimization, process re-engineering, and strategic scheduling techniques.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Digital Media Producer
R'Chelle Lynn/freelance
01.2020 - Current
- Experienced in curating user-generated content aligned with brand values and campaign objectives
- Skilled in ideation, script development, video production using voice-overs, green screen, and transitions to engage viewers and promote brands
- Created engaging, compelling and on-brand audio and video content for digital channels
- Proficient in editing to convey campaign objectives within time constraints
- Well-versed in contract negotiations, including fair usage, content ownership, and lifecycle
- Proficient in planning, coordinating, and executing virtual events, from pre-event preparations to post-event follow-up
- Skilled in managing technical aspects such as audio, video, and lighting, ensuring smooth communication between presenters, attendees, and support staff
- Strong project management skills and ability to work well under pressure in fast-paced environments
- Facilitate the development, improvement, and implementation of branding strategies
- Devised social media strategies and outreach by generating content ideas and highly-visual digital marketing content
- Edited video, audio and photos to enhance and complete post-production work for polished appearance
- Managed website by developing and refining pages to enhance appearance and increase user experience
- Organized and managed digital assets through regular maintenance and content archiving.
Lead Copywriter and Content Manager
R'Chelle Lynn/freelance
10.2016 - 02.2022
- Led a production team of 8 copywriters, content writers, graphic designers, and videographers as contractors to oversee production management of targeted content for the client websites and video projects
- Utilized and managed content and production distribution channels through digital publishing platforms (Hootsuite, Planoly, ASANA, Airtable and Notion) to manage content distribution for online channels and media platforms such as: Instagram, LinkedIn, TikTok, Facebook, YouTube
- Directed content of website by gathering information and integrating data from other departments
- Approved, reviewed and edited content flowing to website and conducted regular content audits to identify gaps and redundancies of content
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic
- Coordinated with developers and designers to confirm websites are user-friendly, visually appealing and optimized for SEO
- Used content management system to analyze user engagement and website traffic metrics
- Maintained content marketing calendar to schedule creation and delivery deadlines
- Utilized analytics and site metrics to determine areas of improvement.
Web Content Editor
Dicks Sporting Goods
08.2012 - 10.2016
- Develop a consistent brand identity and establish an online presence to engage customers in products and services for all MLB (Major League Baseball) licensed products sold at Dicks
- Manage, write, edit, and publish product descriptions to optimize web content for search engines [SEO] with keywords and meta tags
- Managed a team of writers and junior editors to deliver accurate and engaging content
- Collaborated with writers and graphic designers to develop content schedules and plan workflows
- Develop and implement content strategies to promote low-ranking products using data metrics and statistics for target customers
- Determined readiness of written pieces, made changes and approved final versions for publication.
High School English Teacher
Prince George's County Public Schools
08.2012 - 10.2016
- Led instructional strategy meetings with teachers and staff members to establish appropriate deadlines to prepare students for tests, exams, and other assessments
- Planned dynamic lessons to increase student comprehension of books and literary concepts
- Prepared comprehensive English curriculum for multiple classes
- Created and implemented activities to foster the critical thinking skills of students
- Utilized multimedia strategies and technology to convey information in fresh and interesting ways
- Participated in professional development opportunities to stay up-to-date on teaching best practices and enhance educator skills
- Established and maintained professional relationships with students, staff, parents, and community members.
Accreditation Coordinator
American Speech Language Hearing Association
11.2008 - 05.2012
- Manage accreditation process for colleges and universities for ASHA-accredited programs by ensuring policies align with federal regulations and educational standards for funding
- Reviewed accreditation standards and evaluated compliance, identified challenges, and proposed solutions
- Complied and reviewed regulatory and contractual requirements and accreditation standards to enforce standard policies and procedures
- Led staff and faculty training in preparation for accreditation reviews for policy guidance and interpretation
- Including scheduling campus site visits for accrediting board members.
Education
Master of Arts -
Trinity University
05.2008
Bachelor of Arts -
University of Maryland
05.2004
Skills
- Production Scheduling
- Workflow Optimization
- Content Creation
- Digital Marketing
- Content Management Systems
- Copywriting Expertise
References
References available upon request.
Certification
- UX Design Professional Certificate, 2022
- Google Meta Marketing Science Professional Certificate, 2022
Timeline
Digital Media Producer
R'Chelle Lynn/freelance
01.2020 - Current
Lead Copywriter and Content Manager
R'Chelle Lynn/freelance
10.2016 - 02.2022
Web Content Editor
Dicks Sporting Goods
08.2012 - 10.2016
High School English Teacher
Prince George's County Public Schools
08.2012 - 10.2016
Accreditation Coordinator
American Speech Language Hearing Association
11.2008 - 05.2012
Master of Arts -
Trinity University
Bachelor of Arts -
University of Maryland
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