Summary
Overview
Work History
Education
Skills
Websites
Certification
Publications
Timeline
Generic

Rose Truesdale

Chicago

Summary

With 15 years of experience in creative leadership, copywriting, concepting, and relationship management, I elevate creative output by leading with empathy—spearheading original, emotive, culturally-relevant campaigns, content, and brand identities. I shine as a team leader, visionary, and storyteller, and am honored to nurture team members' careers and guide them in creating work that surpasses expectations and makes us all proud. On my own time, I'm also writing a memoir, backed by the illustrious Lighthouse Book Project.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Associate Creative Director

Pivot Design
10.2024 - Current
  • Spearhead compelling, human-centric creative campaigns that capture attention, build credibility, and deepen engagement within the medical and patient communities.
  • Drive end-to-end creative processes, from strategic kickoff to final execution, ensuring both innovation and alignment with client objectives.
  • Translate business goals into meaningful creative solutions that support both client success and internal agency growth.
  • Dive deep into clinical data and market dynamics to inform concept development, ensuring scientific accuracy and strategic differentiation.
  • Contribute to scoping and staffing conversations to ensure teams are equipped to meet project demands while maintaining creative excellence.
  • Champion bold, original ideas by consistently sharing inspirational work and industry trends that push creative boundaries.
  • Build and nurture client partnerships through trust, strategic insight, and consistently strong creative performance.
  • Mentor junior creatives by creating space for their voices, ideas, and growth opportunities across projects.
  • Oversee workflow and creative delegation across brands, balancing quality, timelines, and team bandwidth with precision.
  • Foster a culture of collaboration and growth by empowering team members to elevate their thinking and take ownership of their work.
  • Lead cross-functional teams across multiple brands and project streams while delivering creative work that is efficient, effective, and financially sound.
  • Maintain clear and consistent communication with internal teams and clients to ensure deliverables exceed expectations and meet deadlines without compromising creativity.

Associate Creative Director

Mabbly
01.2023 - 10.2025
  • Directed and executed impactful creative work inclusive of copy, design, and video across entire portfolio: The Lactation Network, Workiva, Chalet, Studio Three, NoDoz, Griffith Foods, IKO, KJN Coaching, Tolmar, HiTide, LeafLink, and Mabbly Growth.
  • Created and implemented engaging campaigns tailored to a variety of distinct brand audiences, driving support for business KPIs.
  • Scoped and pitched new business, driving agency growth and lending energy, empathy, and social finesse to sales.
  • Seamlessly collaborated with brand, strategy, digital, product, account, and sales teams, clients, and consultants to ensure cohesive and effective campaign execution. Facilitated cross-functional communication and alignment to achieve client objectives and deliver high-quality creative solutions.
  • Led and managed the internal copy team and external freelance writers, fostering a collaborative, high-performance work environment. Provided direction and guidance on creative projects, ensuring that all deliverables met client expectations and adhered to brand guidelines.
  • Passionately mentored brand team members, actively coached their careers, and inspired them to produce high-quality, impactful work.
  • Developed and oversaw processes for efficient content production and project management, ensuring initiatives stayed on track and deliverables were completed on time.
  • Supported DEIB committee in building a more diverse, equitable, inclusive, compassionate, and authentically welcoming workplace.
  • Utilized my interpersonal, performance, and storytelling skills in engaging internal and external presentations.
  • Innately served as a safe space and empathetic ear agency-wide.

Senior Copywriter

Mabbly
01.2022 - 01.2023
  • Concepted, pitched, and executed culturally influential ad campaigns, verbal identities, website copy, commercials, OOH placements, printed collateral, and SEO-driven content across all clients, including The Lactation Network, Workiva, Tolmar, Verano, Griffith Foods, and Biosphere.
  • Developed, maintained, and protected brand voice for each client, ensuring consistency and uniformity across all communications. Implemented brand guidelines and messaging frameworks to maintain brand integrity.
  • Implemented strategies that boosted client ROI and brand awareness portfolio-wide. Analyzed campaign performance metrics and made data-driven adjustments to optimize outcomes.
  • Refined and polished work to guarantee high-quality results. Edited content for clarity, consistency, and effectiveness. Implemented feedback from stakeholders and ensured that all deliverables met or exceeded client expectations.
  • Led the copywriting team. Actively mentored mid-level copywriters and other brand team members. Provided guidance on creative techniques, brand strategy, and professional development. Fostered a collaborative and supportive team environment to promote growth and creativity.

Creative Women Berlin Founder

Freelance
03.2019 - 03.2022
  • Created and managed an intersectional community of 7,500+ women (trans and cis) and non-binary creatives in Berlin.
  • Saw a mutual need for creative community and a safe space for marginalized people, and grew the group organically through social media and grassroots advertising.
  • Hosted makers' events for women and non-binary folks throughout the city.

Writer and Brand Consultant

Freelance
01.2016 - 01.2022
  • Wrote about women's health and wellness for Bon Appetit, VICE, McSweeney's WOOLLY Magazine, Fashionista, Real Simple, The Fullest, and Food Tank. Also wrote for NBCU and Apartment Therapy.
  • Developed original, trauma-informed verbal identities and crafted compelling ad campaigns, website copy, commercials, OOH placements, printed collateral, and long-form articles. Collaborated with women's health organizations such as The Lactation Network and Clove Alliance, and partnered with brands including CLIF Bar, Vans, LJK Fine Art, and many others, to create impactful and engaging content that resonated with diverse audiences and drove brand awareness and engagement.
  • Helped script, produce, and promote a kid's show called Sophie and Friends educating children and parents alike on emotional well-being and developing healthy coping strategies.
  • Created and hosted my own interview series at Soho House called Infrequently Asked Questions focused on mental health and overcoming limiting beliefs.
  • Produced a multi-event book launch for YumUniverse, a health-focused cookbook author and startup founder, featuring a curated panel of women's health experts who I interviewed live.

Senior Editor

neulandherzer
01.2019 - 11.2021
  • Wrote and edited long-form articles, social media, and ad copy for Europe-based brands like Mercedes, Escada, EIT Raw Materials, FoodUnfolded, me Convention, and Steiff.
  • Presented concepts and produced/hosted digital and offline events for health, sustainability, and social justice-focused initiatives like Food Unfolded, She's Mercedes, and Mercedes EQ at SXSW.
  • Collaborated with global account, brand, digital, product, and sales teams, and clients as the agency's native English-speaking representative.

Content Manager

Home Chef
02.2016 - 08.2018
  • Developed and produced a wide range of written content for various platforms, including web, social media, blogs, print, and podcast advertising, ensuring messaging consistency and audience engagement.
  • Directed the creation of diverse media assets, overseeing photoshoots and the production of commercials to align with brand objectives and campaign goals.
  • Led a comprehensive company-wide rebrand, managing all aspects from strategy to execution, including the development of new brand guidelines, visual identity, and messaging frameworks, resulting in a cohesive and refreshed brand presence across all channels.
  • Managed a team of content writers and external influencers, ensuring polished, on-brand work that met KPIs.

Education and Outreach Co-Chair

Green City Market Junior Board
01.2015 - 09.2017
  • Planned and produced eleven "Big Table Dinners" in conjunction with The Chicago Park District for 1,000+ under-served community members, highlighting local farmers and restaurants and supporting marginalized Chicago communities.
  • Developed invite lists, sourced vendors, coordinated rentals, and served as event photographer.

Business Development and Relationship Manager

Owen + Alchemy
07.2014 - 02.2016
  • Established and maintained strategic partnerships with key customers and like-minded brands, such as Nike, Soho House, Well + Good, Google, and numerous others, to drive collaboration and brand growth.
  • Planned and executed O+A's presence at over 150 events, including major festivals like Lollapalooza and EXPO, ensuring brand visibility and engagement.
  • Created and managed compelling content across all social media, e-marketing, and web channels, establishing and maintaining a consistent brand voice and engaging audience interaction.
  • Led both consumer and B2B marketing initiatives, developing integrated campaigns to target diverse audiences and drive business growth.
  • Served as O+A's unofficial celebrity wrangler, facilitating strategic brand placements with notable personalities, including Lady Gaga, St. Vincent, Boy George, and others, to enhance brand visibility and credibility.

E-fundraising Specialist

Lyric Opera of Chicago
06.2011 - 06.2014
  • Developed compelling written and visual content for web pages, newsletters, and other digital platforms, ensuring messaging alignment with organizational goals and audience engagement.
  • Designed and executed impactful fundraising campaigns, utilizing both digital and traditional marketing channels to drive donations and support for organizational initiatives.

Education Services Coordinator

Lyric Opera of Chicago
03.2010 - 06.2011
  • Generated written content and designed layouts for a variety of educational materials, ensuring clarity, accuracy, and engaging presentation of information. Developed materials that aligned with educational goals and enhanced learning outcomes for participants.
  • Assisted in developing and implementing Young Artist programming, supporting young talents' artistic growth and engaging CPS students in educational programming.
  • Collaborated with program leaders to organize workshops, events, and performances that nurtured creativity and skill development in children and emerging artists.
  • Coordinated volunteer staff in conducting backstage tours to foster community appreciation for opera's multidisciplinary artistry.

Education

Bachelor of Arts & Bachelor of Music - Creative Writing & Opera

Northwestern University
05.2010

Skills

  • B2B2C Marketing
  • Brand Consistency
  • Brand Development
  • Business Strategy
  • Campaign Creation
  • Collaboration
  • Communication
  • Content Development
  • Creative Leadership
  • Eagle-Eyed Editing
  • Engaging Storytelling
  • Extremely High EQ
  • Process Management
  • Regulatory Experience
  • Writing for Pharma

Websites

Certification

  • Leading For Creativity (IDEO)
  • Lighthouse Writers Book Project Fellowship

Publications

  • Bon Appetit
  • VICE
  • McSweeney's WOOLLY Mag
  • NBCU
  • Apartment Therapy
  • Real Simple
  • Fashionista

Timeline

Associate Creative Director

Pivot Design
10.2024 - Current

Associate Creative Director

Mabbly
01.2023 - 10.2025

Senior Copywriter

Mabbly
01.2022 - 01.2023

Creative Women Berlin Founder

Freelance
03.2019 - 03.2022

Senior Editor

neulandherzer
01.2019 - 11.2021

Content Manager

Home Chef
02.2016 - 08.2018

Writer and Brand Consultant

Freelance
01.2016 - 01.2022

Education and Outreach Co-Chair

Green City Market Junior Board
01.2015 - 09.2017

Business Development and Relationship Manager

Owen + Alchemy
07.2014 - 02.2016

E-fundraising Specialist

Lyric Opera of Chicago
06.2011 - 06.2014

Education Services Coordinator

Lyric Opera of Chicago
03.2010 - 06.2011

Bachelor of Arts & Bachelor of Music - Creative Writing & Opera

Northwestern University

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