Rion Haber
Valley Cottage,NY
Summary
Rion is a hands-on marketing executive with over two decades of leadership experience in the agency, corporate, and startup spaces. During that time, he's used a solutions mindset, project management background, and deep cross-channel marketing experience to deliver integrated marketing strategies at scale.
Overview
20
20
years of professional experience
Work History
Chief Strategy Officer
Catalyst Marketing Agency
01.2019 - Current
- Bootstrapped integrated marketing-as-a-service agency from $0 to $5MM in annual recurring revenue within three years.
- Led 25-person team to build nationally respected brand in marketing and communications services space.
- Managed $1MM internal marketing budget and over $25MM in client budget.
- Conceived, built, and launched 500+ integrated marketing campaigns in spaces ranging from technology to nonprofit to manufacturing.
- Built collaborative processes for fully distributed strategic, creative, technical, and marketing operations team working across 3 regions.
- Received 20+ awards for achievement from marketing industry thought leaders and publications including best place to work 2023 by Built-In
- Managed financial, operational, and human resources to optimize business performance.
- Managed strategy to drive company growth and increase market share and profitability.
Chief Marketing Officer
1205 Marketing
04.2016 - 12.2020
- Led one of country’s most recognized startup marketing agencies, acting as lead strategist, both for company and its most important clients.
- Drove average of 140% year-over-year growth between net new clients and recurring business.
- Oversaw portfolio of 50+ startup brands as well as partnerships with incubators, accelerators, venture capital firms, and private investors.
- Led 30+ person team, including local and offshore resources and including full and part-time employees and contractors.
- Pioneered method for downscaling integrated marketing strategies that allowed high-growth organizations to scale through marketing gap
- Played critical role in helping dozens of startups reach late stage growth, either through acquisition or full internalization.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners
Senior Director of Marketing
BLoyal
01.2013 - 01.2016
- Lead all aspects of communications strategy, for Microsoft-adjacent SaaS application designed to help retail businesses build omnichannel customer relationships at scale
- Repositioned brand's core offering to better communicated its key benefits, differentiators, and proof points resulting in 200% lift over 3 years
- Built integrated demand generation strategy that increased MQLs 400% within 1 year by mapping and revamping its marketing funnel
- Orchestrated digital marketing strategy overhaul using owned, earned, and paid media to reshape brand’s public image and desirability
- Conceptualized company’s inbound marketing program, using multimedia content like video how-tos, webinars, and calculators to attract leads from Fortune 100 brands like Starbucks, Blue Apron, and Walmart
- Managed team of 6 people as well as $500K marketing and advertising budget
Senior Director of Communications
MetaBrite
01.2010 - 01.2013
- Played leading role in establishing AI-based business intelligence startup focused on behavioral insights for consumer packaged goods industry
- Led blended ten-person marketing team including employees and contractors managing demand generation, digital acquisition, public relations, content, and SEO
- Collaborated with business development stakeholders to shape and better support company’s sales and marketing process through enablement, automation, and planning
- Built inbound sales strategy, consisting of multi-axis content engine including lead magnets, speaking engagements, public relations, and account based marketing
- Led company's rebranding process, building consensus among key stakeholders about its profile, design system, and messaging
- Managed $500K blended marketing and advertising budget
Director of Digital Integration
Vox Digital
01.2009 - 11.2012
- Led and effort to expand how company used storytelling to support digital marketing strategies such as pay-per-click, search engine optimization, and conversion rate optimization
- Introduced new communications strategies into company’s previously single-channel digital offering, amplifying reach and impact of its work
- Used shared media to improve sentiment of client brands, increasing engagement by more than 35% across its full portfolio
- Helped redefine content marketing for the digital space, working with a three-person team to create and deliver more than 1300 unique pieces of unique storytelling
- Developed collaborative marketing operations strategy based on Agile project management, that created deep integration between various departments and objectives.
Education
Project Management -
University of Washington
Seattle09.2013
BBA -
University of Miami
Miami, FL06.2003
Skills
- Leadership Experience
- Strategy and Analysis
- Marketing Communications
- Integrated Marketing
- Omnichannel Marketing
- Marketing Strategy
- Marketing Technology
- Marketing Operations
- Marketing Management
- Marketing Project Management
- Demand Generation
- Sales Enablement
Timeline
Chief Strategy Officer
Catalyst Marketing Agency
01.2019 - Current
Chief Marketing Officer
1205 Marketing
04.2016 - 12.2020
Senior Director of Marketing
BLoyal
01.2013 - 01.2016
Senior Director of Communications
MetaBrite
01.2010 - 01.2013
Director of Digital Integration
Vox Digital
01.2009 - 11.2012
Project Management -
University of Washington
BBA -
University of Miami
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