Summary
Overview
Work History
Education
Skills
Timeline
Generic

Rea Ruplinger

Bettendorf,IA

Summary

Adept individual with more than 10 years working as a client success director for $7M+ revenue-generating business. Determined and experienced in mentoring and challenging team members to meet and exceed company goals.

Overview

7
7
years of professional experience

Work History

Associate Director, Account Management

Influential
08.2023 - Current
  • Manage a portfolio of up to 15 accounts, including Google (YouTube, YouTubeTV), Amazon (Originals, Prime, Devices), Nordstrom, etc., with ARR ranging from $15M to $20M.
  • Allocate staffing resources across various 5+ departments, such as strategy & analytics, account management, performance media, creator partnerships & campaign management, to ensure efficient project execution and client satisfaction.
  • Serve as the client advocate, providing necessary information, briefings, and KPIs to the portfolio team for scoping and completing projects on schedule and within budget.
  • Drive vertical/category leadership opportunities in RFPs and present innovative ideas from the Product and Innovation team to clients.
  • Monitor and track performance objectives for existing client initiatives, ensuring program goals are met or exceeded throughout the client lifecycle.
  • Act as the main point of contact for client accounts, managing escalations and resolving issues promptly and effectively.

Senior Manager, Account Management

Influential
07.2021 - 08.2023
  • Managed $16M in annual revenue and served as a multi-platform expert in TikTok, Instagram, Twitter, and YouTube solutions, adapting recommendations quickly to meet diverse client needs and drive optimal performance.
  • Identified optimization opportunities and collaborate with sales teams to upsell clients, resulting in over $4.1M in upsells and increased revenue.
  • Spearheaded client education on AI products and ecommerce strategies, providing guidance on live streaming, in-app shopping, and hashtag challenges to drive business outcomes.
  • Oversaw up to 25 campaign strategies and timelines, coordinating cross-functional teams including Campaign Management, Creator Partnerships, Performance Media, Creative, and Strategy & Analytics.
  • Collaborated with Performance Media to optimize campaign performance, supporting Brand Lift, Online Conversions, Perception/Awareness, Foot Traffic, and Engagement KPI metrics.
  • Presented comprehensive post-campaign results and measurement against platform, category, and brand benchmarks, utilizing both native and paid metrics for activated creators.

Client Engagement Manager

OpenSlate
11.2019 - 07.2021
  • Managed 3 of the largest revenue generating clients on the West Coast equating to $6M+ in company revenue partnering alongside sales responsible in growing the business YoY
  • Subject matter expert between our 20+ global clients and our product team to close the gap between the product feedback loop and ensure client retention across the organization in product development and enhancement
  • Oversaw a team of 4 ad/data operations and reporting associates to ensure proper campaign set-up post sale, optimization, execution, monthly billing and reporting for our clients throughout the entire campaign lifecycle
  • Conducted quarterly strategy sessions with our agency and client direct relationships to understand their needs while maintaining an in-depth understanding of our products and data methodology to support their YouTube, TikTok, and Facebook campaigns
  • Provided Tier 1 clients with QBR's, Portfolio Analysis and YoY growth presentations by partnering with our reporting analytics and sales teams
  • Lead liaise between ad operations, sales, marketing, and reporting insights teams for seamless campaign execution across our global client teams

Partner Strategy and Operations Manager

Heartbeat
03.2019 - 11.2019
  • Led and mentored a team of 4 account executives, providing guidance and support in pre-sales, renewal negotiations, proposals, contract creation, legal redlines, and closing for all new and recurring business opportunities.
  • Managed 4 strategic accounts with an Annual Recurring Revenue (ARR) of $1M+, ensuring successful renewals and fostering long-term client relationships.
  • Delivered monthly reports to clients, highlighting the value of the platform, over-deliverables, key takeaways, and opportunities for improvement.
  • Improved sales team effectiveness by optimizing operations, enhancing analytics capabilities, and increasing revenue predictability.
  • Monitored platform adoption for over 120+ clients on a monthly basis, providing insights to the product team for improving client usage and functionality.
  • Prepared and presented performance reports and market insights to partners, supporting growth opportunities and making recommendations for further success.

Senior Enterprise Client Success Manager

Heartbeat
06.2018 - 03.2019
  • Successfully managed a portfolio of 25+ brands/agencies, strategically growing recurring revenue from $20k to $400k within the first 10 months.
  • Spearheaded the development and implementation of Heartbeat's first client onboarding blueprint, ensuring seamless contract execution, initial setup, and training to maximize product value and client retention.
  • Played a key role in scaling the client success and strategy teams from 2 to 12 members, implementing a comprehensive training program for all new team members.
  • Translated both qualitative and quantitative data into concise and compelling insights, effectively presenting them to clients and agencies to drive informed decision-making.
  • Proactively increased client retention by 45% through regular check-in calls for tactical items and conducting quarterly health checks to identify and address potential churn risks.

Senior Corporate Account Development

Cornerstone OnDemand Inc.
03.2017 - 06.2018
  • Identified, qualified, and created new business opportunities for SaaS technology within 100+ enterprise accounts, resulting in a significant increase in sales pipeline.
  • Partnered with 4 regional sales managers to generate over $2 million in sales pipeline each quarter, consistently exceeding new business targets by 40% on average.
  • Collaborated closely with the sales team to achieve the business development team quota of $8 million in sales pipeline each quarter.
  • Conducted 10+ online product demos every week, tailoring them to prospects' goals and showcasing the platform's capabilities effectively.
  • Managed and tracked 50+ leads per week, maintaining accurate records and ensuring timely follow-up for maximum conversion rates.

Education

Bachelor of Arts - Marketing And Sales

Illinois State University
Normal, United States
12.2015

Skills

  • Strategic Growth
  • Customer Retention
  • Data Insights
  • SaaS/Product Development
  • Sales Cycle Management
  • E-Commerce
  • Influencer Marketing
  • Revenue Forecasting

Timeline

Associate Director, Account Management

Influential
08.2023 - Current

Senior Manager, Account Management

Influential
07.2021 - 08.2023

Client Engagement Manager

OpenSlate
11.2019 - 07.2021

Partner Strategy and Operations Manager

Heartbeat
03.2019 - 11.2019

Senior Enterprise Client Success Manager

Heartbeat
06.2018 - 03.2019

Senior Corporate Account Development

Cornerstone OnDemand Inc.
03.2017 - 06.2018

Bachelor of Arts - Marketing And Sales

Illinois State University

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Rea Ruplinger