Reanna Gutierrez
Gilbert,AZ
Summary
Enterprise Product Marketing leader with extensive experience in developing product narratives and launching innovative solutions. Nearly twenty years of cross-industry expertise in creating impactful positioning and go-to-market strategies. Proven ability to enable sales teams and drive revenue growth through clear communication of complex technology benefits.
Overview
13
13
years of professional experience
Work History
Sr Product Marketing Manager
Quickbase
09.2023 - 01.2025
- Developed and implemented high impact and differentiated solution positioning and messaging.
- Created vertical-specific value propositions and messaging frameworks to enhance deal conversion rates in strategic accounts.
- Led end-to-end launch strategy for vertical-specific business applications, including conducting thorough market research to identify industry pain points, developing compelling value propositions tailored to sector needs, and orchestrating go-to-market activities like creating sales enablement materials, coordinating launch events, and establishing success metrics to measure adoption and revenue impact across target verticals.
- Developed compelling case studies and references for vertical marketing initiatives.
- Collaborated with sales leadership to develop and enablement materials to help accelerate sales cycles.
Sr Product Marketing Manager
Automation Anywhere Inc
08.2022 - 08.2023
- Developed and executed solution positioning and messaging to enhance market differentiation.
- Delivered comprehensive sales enablement programs, including presentations and training resources, to improve deal velocity.
- Coordinated cross-functional product launches, ensuring alignment among product, marketing, sales, and customer teams.
- Owned release marketing program, amplifying product innovations through targeted campaigns and ongoing enablement.
Sr Product Marketing Manager
Oracle Corporation
11.2021 - 08.2022
- Executed high-impact solution positioning and messaging to enhance product relevance across target markets.
- Developed scalable sales tools, including global playbooks and training resources, to improve sales consistency.
- Conducted competitive analysis, creating content that showcased differentiated value and supported sales teams.
- Collaborated with Product to influence roadmap priorities and drive revenue growth through aligned messaging.
Senior Product Marketing and Enablement Manager
OneNeck IT Solutions
02.2012 - 11.2021
- Directed go-to-market initiatives for OneNeck, enhancing product adoption and revenue growth through collaboration with Sales, Product Management, and Engineering.
- Executed targeted positioning, messaging, and content strategies, generating demand for OneNeck’s solutions and reinforcing competitive advantage.
- Created high-impact content for demand generation and account-based marketing, producing persona-specific narratives that improved engagement and pipeline quality.
- Led global sales enablement strategies, providing tools and training to empower the field in effectively pursuing opportunities and influencing decision-makers.
- Developed comprehensive training programs focused on industry context, product knowledge, and value-based selling skills, while delivering ongoing coaching to enhance sales performance.
Education
Bachelor of Arts - Journalism
Arizona State University
Tempe, AZ05.2006
Skills
- Product positioning and messaging informed by deep experience across telco, healthcare, government, and manufacturing sectors
- Go-to-market strategy and execution for new product launches and cross-portfolio initiatives
- Product differentiation and value narrative development tailored to industry-specific pain points and buyer journeys
- Market and competitive research to shape product strategy, assess whitespace, and guide commercial decision-making
- End-to-end GTM planning including segmentation, targeting, pricing input, and integrated campaign alignment
- Analyst relations management to strengthen category presence and influence market perception
- Sales enablement strategy including playbooks, pitch materials, value frameworks, and persona-aligned training
- Competitive intelligence and market landscape assessments that inform positioning, messaging, and field guidance
- Solution positioning that translates complex capabilities into clear, outcome-driven value for executive and technical audiences
Timeline
Sr Product Marketing Manager
Quickbase
09.2023 - 01.2025
Sr Product Marketing Manager
Automation Anywhere Inc
08.2022 - 08.2023
Sr Product Marketing Manager
Oracle Corporation
11.2021 - 08.2022
Senior Product Marketing and Enablement Manager
OneNeck IT Solutions
02.2012 - 11.2021
Bachelor of Arts - Journalism
Arizona State University