Rebecca Alabi
Boston,United States of America
Summary
In the ever-evolving landscape of digital engagement, I excel through my unwavering passion for effective communication, my adeptness in marketing strategy, and my keen insights into emerging social media trends. I firmly believe that skillfully crafted messages serve as catalysts for stimulating dialogue and nurturing impactful connections.
Overview
4
4
years of professional experience
Work History
Marketing Supervisor[Graduate Fellow]
Suffolk Performing Arts Office
09.2023 - Current
- Spearheaded a marketing campaign for a recent show that resulted in the highest revenue ever achieved for a single event.
- Designed and implemented marketing and branding collateral.
- Planned and carried out successful marketing events and trade show appearances as head of 5 marketing team.
- Wrote engaging copy for email, direct mail, print and online campaigns.
- Managed team of 5 marketing professionals developing and implementing quite a number of campaigns each year.
- Devised creative strategies to market all event to target audiences.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful PR Strategies to achieve our goals.
Creative and Marketing Lead
The Creative Kontent hub
01.2022 - Current
- Conceived and oversee a content strategy that garnered an impressive 4.5 million views on Instagram.
- Successfully managed the content marketing efforts for over 30 brands, ensuring consistent and engaging messaging across a diverse portfolio.
- Established and operate a Creative and Marketing agency,delivering innovative solutions to help clients achieve their marketing objectives.
- Measure and report campaign results, as well as evaluate KPIs and ROI
- Create, edit, publish and share compelling content.
- Overseeing and leading both the marketing and creative team to achieve our goals and objectives.
- Founded and Operate a platform for content creators to showcase and express their artistic talents and creativity.
Social Media Strategist/Customer Sales Representative
Aristocrats Luxury
06.2021 - 05.2022
- For each social media campaign, created high quality unique written and visual material
- Developed and Implemented a social media strategy that was in line with the company's objective
- Successfully led the creative team in the development of the company's photo campaign.
- Developed and Implemented a social media strategy that was in line with the company's objective.
- Handle client concerns, providing acceptable solutions and alternatives within the timeframes set, follow and to attend to the issue has been resolved, keep track of customer interactions , account processing document ling.
Social Media Strategist/Production Intern
Multi Choice Group Africa
02.2021 - 05.2021
- Built an Instagram page from the ground up, achieving thousands of impressions and amassing over 700 followers in just the initial two months.
- Successfully managed a digital campaign that resulted in more results.
- Managed influencers for Public relations purposes.
- Successfully coordinated influencer partnership as part of public relations efforts,effectively leveraging their reach and credibility to enhance our brand's reputation and messaging.
- Responsible for managing the social media page.
Intern
City105.1FM
06.2019 - 08.2019
- Interned as an On Air personality
- Managed a live social media show.
Education
Master of Arts - Public Relations, Advertising And Social Media
Suffolk University
Boston, MA 09.2023 - Current
Mass communication -
Kwara State University
Kwara state, Nigeria12.2020
Skills
- Proficient in Microsoft Suites
- Developing Content
- Digital Marketing
- Social Media Campaigns
- Content Curation
- Marketing Campaign Development
- Corporate Communication
- Strategic Marketing
- Market Trends Analysis
- Social Media Strategy
- Content Development
- Social Media Platforms
- Marketing and Advertising
- Public and Media Relations
Certifications Courses
- Diplomacy in Marketing 2017
- National Institute of Marketing of Nigeria{NIMN] 2017
- Nigerian Institute of Management [Chattered] 2019
- National Youth Service Corps 2021
- Building your personal brand on TIKTOK [In-view]
Volunteer Experience
- ALGAITA MAGAZINE: Volunteered as an Assistant Advert manager
- KWASU FM: On Air Personality
- VISUAL COMMUNICATION: Digital Marketing Intern
Technical Proficiencies
- Proficient in graphic design using Canva
- Skilled in video editing with CapCut and other editing apps
-I possess a high level of proficiency in Microsoft Office applications, including Word, Excel, and PowerPoint."
Timeline
Marketing Supervisor[Graduate Fellow]
Suffolk Performing Arts Office
09.2023 - Current
Master of Arts - Public Relations, Advertising And Social Media
Suffolk University
09.2023 - Current
Creative and Marketing Lead
The Creative Kontent hub
01.2022 - Current
Social Media Strategist/Customer Sales Representative
Aristocrats Luxury
06.2021 - 05.2022
Social Media Strategist/Production Intern
Multi Choice Group Africa
02.2021 - 05.2021
Intern
City105.1FM
06.2019 - 08.2019
Mass communication -
Kwara State University
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