Summary
Overview
Work History
Education
Skills
Timeline
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Rebecca Baker

Plano,TX

Summary

Creative marketing executive with years of experience in effective communication from traditional advertising and marketing to today's complex digital space. Rebecca is a highly-motivated visionary developing successful marketing programs and advertising campaigns, while contributing leadership. She is a self-motivated, high achiever with integrity recognized for utilizing diverse marketing methods and tactics that produce tangible and measurable outcomes with budget in-mind.

Overview

23
23
years of professional experience

Work History

Chief Marketing Officer

Hofmann Sausage Company
09.2018 - Current
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Led product launch campaigns, ensuring timely delivery and strong market presence upon release.
  • Streamlined internal communication channels, fostering collaboration among various departments within the organization.
  • Developed and implemented B2B and B2C marketing strategies and overall communication plans to produce long-term partners and reach targeted goals.
  • Identified low-cost opportunities to increase visibility and drive traffic.
  • Negotiated advertising and commercial sponsorship contracts to save company money.
  • Improved company reputation through effective public relations initiatives.
  • Oversaw budget allocation and management for all marketing initiatives, maximizing impact while maintaining cost efficiency.
  • Maintained reporting and developed actionable insights to continually improve branding efforts.
  • Preserved brand integrity by monitoring consistency and quality of marketing content.
  • Oversaw divisional marketing, advertising and new product development.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Consulted with product development teams to enhance products based on customer interest data.
  • Collaborated with executive leadership to develop long-term business goals aligned with overarching company objectives.

Director

BGB Agency
12.2001 - 09.2018
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.
  • Negotiated favorable contracts with vendors for reduced costs and improved service quality.
  • Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
  • Created various communications to meet client goals.
  • Participated in brainstorming sessions to generate creative ideas for campaigns.
  • Developed tailored marketing strategies for diverse industries, effectively reaching target audiences.


Executive VP

The Point Group
06.2014 - 10.2014
  • Headed up social media efforts for various client accounts.
  • Created and gave presentations winning new business or expanding existing accounts.
  • Conducted research interviews to provide insight and recommendations for marketing initiatives. Also conducted online competitive and trademark research
  • Gave internal presentation on the art of selling to entire staff.

Marketing Manager

Starpower
07.2013 - 03.2014
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Organized and executed special events with retail partners and celebrity guests.
  • Wrote, produced and placed radio and tv spots in two markets.
  • Hired, trained, and managed small marketing team. Mentored junior team members, providing guidance and support plus skill development.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
  • Wrote and distributed press releases to increase brand visibility.
  • Optimized website content for improved search engine rankings and increased web traffic.

Education

Bachelor of Science - Advertising

University of North Texas
Denton, TX
12.1988

Skills

  • Strong Work Ethic
  • Attention to Detail
  • Creative & Strategic Thinking
  • Decision-Making
  • Strategic Planning
  • Digital Marketing
  • Brand Awareness
  • Creative Direction
  • Product Launches
  • Partnership Development
  • Social Media Marketing
  • E-commerce Strategies

Timeline

Chief Marketing Officer

Hofmann Sausage Company
09.2018 - Current

Executive VP

The Point Group
06.2014 - 10.2014

Marketing Manager

Starpower
07.2013 - 03.2014

Director

BGB Agency
12.2001 - 09.2018

Bachelor of Science - Advertising

University of North Texas

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Rebecca Baker