REBECCA BALSLEY
STAMFORD,CT
Summary
Talented and results-oriented creative professional with experience leading teams and developing strategies to engage audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Excellent communicator and problem solver with a mentor focus.
Overview
23
23
years of professional experience
Work History
Creative Director
WORLD WRESTLING ENTERTAINMENT
07.2014 - 10.2023
- Developed high-impact promotional campaigns, hype pieces and large scale trailers across all company platforms, weekly shows and Premium Live Events.
- Led teams of producers and editors to consistently deliver innovative visual content, optimize productivity, foster collaboration and exceed project expectations.
- Created visual pitch presentations, directed talent shoots and oversaw all post-production processes and implementations.
- Designed innovative creative strategies with upper management to meet industry trends, successfully raise brand awareness and increase audience engagement.
- Managed high level feedback, navigated quick turnaround delivery needs and implemented strategies to streamline various production goals.
Senior Writer/Producer/Editor
FREELANCE
01.2013 - 03.2014
- Wrote and produced high-quality visual content across a wide range of WE tv programming to elevate awareness and drive viewership.
- Developed custom digital video content and promotional materials for media clients to enhance audience experiences.
- Collaborated and ideated with upper level executives and marketing departments to achieve and exceed project goals.
Senior Writer/Producer/Editor
OXYGEN MEDIA
03.2009 - 01.2013
- Created high-level creative promotional content for a wide range of company campaigns from concept to completion.
- Worked with various teams to develop compelling content that resonated with target audiences.
- Executed artistic visuals while working with defined objectives for a full on-air network redesign.
- Oversaw creative output with upper management to maintain brand consistency and impact viewership while mentoring junior producers to enhance capabilities.
Contract Video Producer
BIG FUEL COMMUNICATIONS
09.2008 - 12.2008
- Produced and edited advertising campaigns and long form content for various media platforms to meet client needs and drive marketing goals.
- Scripted highly engaging web stories as part of multidimensional media enhancements for large scale campaigns.
- Developed and edited content for interactive online business development and marketing presentations to drive awareness of project successes.
Senior Writer/Producer
STRAND COMMUNICATIONS
09.2001 - 06.2008
- Led innovative marketing campaigns for product launches, new services and On Demand movie releases for large scale clients like Time Warner Cable.
- Wrote and produced impactful and varied content for a range of highly watched live talk shows under deadline pressure with exciting and authentic approaches.
- Collaborated with team members on campaign ideation, timeline executions and budgetary goals to exceed client expectations and increase ROI.
NBC Page
NATIONAL BROADCASTING COMPANY
08.2000 - 08.2001
- Worked with the talent department at Saturday Night Live to support production needs for guest hosts and musical guests through rehearsals and live shows.
- Assisted in promotional needs for Channel 4 News and provided logistical support for the Macy's Thanksgiving Day parade.
- Demonstrated superior professionalism while delivering engaging and informative tours.
Education
Bachelor of Arts - Communication
UNIVERSITY OF MASSACHUSETTS
Amherst, MASkills
- Video Editing: Avid, Adobe Premiere
- Photoshop
- Vendor Negotiation
- Visual Communication Expertise
- Multimedia Production
- Budget Management
- Cross-Functional Collaboration
Timeline
Creative Director
WORLD WRESTLING ENTERTAINMENT
07.2014 - 10.2023
Senior Writer/Producer/Editor
FREELANCE
01.2013 - 03.2014
Senior Writer/Producer/Editor
OXYGEN MEDIA
03.2009 - 01.2013
Contract Video Producer
BIG FUEL COMMUNICATIONS
09.2008 - 12.2008
Senior Writer/Producer
STRAND COMMUNICATIONS
09.2001 - 06.2008
NBC Page
NATIONAL BROADCASTING COMPANY
08.2000 - 08.2001
Bachelor of Arts - Communication
UNIVERSITY OF MASSACHUSETTS
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